Marketing / Content · semrush.comSemrush
Graded against 804 verified platforms, from its own policy text. Automated assessment against a published rubric — not legal advice.
“Downloadable Elements . Semrush may provide you with agents, software development kits (“ SDKs ”), code snippets, mobile apps, plug-ins, or other software to be used solely in connection with the Services (collectively, “ Downloadable Elements ”, including any updates, upgrades, or new releases thereto). Downloadable Elements constitute part of the…”
Watch: confidentiality
Start here. These are the highest-risk verified clauses AIRIN found in the platform's own policy text.
This clause designates Beta Versions as Semrush confidential information and restricts users from disclosing Beta Version information to third parties or using it beyond internal testing and evaluation, imposing confidentiality obligations on users.
Creates an exception to deletion/opt-out requests by permitting retention of basic identifying data to prevent further unwanted processing, establishing a lawful basis for minimal data retention post-deletion request.
Restricts the user from assigning or transferring the Agreement without prior written consent from Semrush, while granting Semrush an unrestricted right to assign, and voids any unauthorized transfers.
Scores derived from 75 enriched findings — same verbatim citations as below. AI-generated, not legal advice.
- Output ownership has conditions — review the commercial use and license carve-outs before building on these outputs.
- Data handling is conditional — 5 privacy or retention clauses warrant review before using Semrush at scale.
Derived from AI-enriched analysis of the verified findings below — informational only, not legal advice.
How to read this page: Overall risk rates what Semrush's own policy terms mean for your prompts, outputs, and data. The benchmark bands below grade those same verified terms relative to peers — a platform in a risky-by-default category can rate HIGH risk and still grade STRONG against its peer set. Both trace to the cited findings.
Policy benchmark
rubric v1.0 — how this is scoredBased on 187 verified, verbatim-cited findings below — read the citations.
Based on 243 verified, verbatim-cited findings below — read the citations.
Automated assessment against a published rubric — not legal advice.
Fully verified — complete core corpus captured and read in full.
- Privacy PolicyVerified - read in full - 114 citationsstaticLast captured 2026-08-24
- Terms of ServiceVerified - read in full - 58 citationsstaticLast captured 2026-08-24
Only citation-backed plan differences are shown here; absent cells mean AIRIN has not verified a tier-specific claim.
This segment grants the customer a conditional permission to access and use the Services solely for internal business purposes, subject to the terms of the Agreement and the limitations of the chosen Subscription Plan, and incorporates the Subscription Plan (including any signed ordering document) as a binding component of the Agreement, differentiating access by subscription level.
" Right to Use Services . Subject to the terms and conditions of this Agreement, Semrush hereby grants you permission to access and use the Services and the Website solely for your own internal business purposes in accordance with this Agree..."
Incorporates the Cookie Policy by reference, directing users to that document for further information on use of cookies and similar technologies for business purposes, and acknowledging user choice rights with respect to such use.
" We and our partners may use other cookies and similar technologies to gather information about the use of our websites and the Services, and for other business purposes as disclosed in our Cookie Policy . For more information on our use ..."
This clause defines mailbox integration as the API-based connection between Semrush tools and Gmail/Microsoft email accounts, and indicates that tools may request user permission to integrate with these accounts, establishing the procedure and consent basis for email account data access.
" Mailbox integration means an integration of Semrush tools with Gmail and/or Microsoft (Outlook, Exchange Online, Office365) accounts (jointly and individually referred to as “Mailbox account”) via API. Some of our tools may ask your per..."
This clause describes the collection of transactional and financial personal data (including credit card numbers) when users carry out transactions through the Services, establishing the scope of payment data processing.
" Transactions . We collect details of transactions you carry out using the Services including information you provide to enable us to fulfill your orders, which may include financial information such as your credit card number. As a payin..."
Identifies the API token as a category of data stored under the Mailbox integration, relevant to access credential retention.
" API token;"
Establishes the procedure for submitting data subject requests, including identity verification requirements, authorized agent provisions, and confirmation that rights can be exercised free from discrimination.
" To make a request, please email us or write to us as provided in the “Contact Information” section below. We may ask for specific information from you to help us confirm your identity. Depending on where you reside, you may be entitled t..."
This clause establishes that billing and payment method details (including credit card numbers) are collected for trials, paid services, and third-party service purchases, defining the scope of financial personal data processing.
" Payment Information . We collect billing and other payment information (for example, if you sign up for a trial, a paid service or purchase a Third-Party Service), including payment method details, such as credit card number."
Grants the platform permission to access the user's Mailbox account via API, conditioned on voluntary user consent, defining the scope of data integration authorized.
" In order to enhance your removal requests or outreach emails experience for your productivity and monitoring purposes you can grant us access to your Mailbox account via API only if you voluntarily decide to give us the permission to int..."
Evidence appendix
Showing priority citations first. The full appendix is available for audit trails; not every citation is a severe risk.
" Limits on your privacy rights and choices. In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the “Contact Information” section below. Depending on where you reside, you may have the right to complain to a data protection regulator where you live or work, or where you feel a violation has occurred."
Limits the scope of privacy rights and choices where fulfilling requests would impair others' rights, service delivery, or legal obligations, and provides a complaint mechanism and reference to data protection regulator complaints as a remedy.
AI-generated interpretation, not legal advice.
" For marketing and advertising, including sending you updates and information about our new products and services, upcoming events or other promotions or news, including by email or push notification, as permitted by law. "
Permits processing of personal data for marketing and advertising communications including email and push notifications about products, services, and events, subject to applicable law consent requirements.
AI-generated interpretation, not legal advice.
" Using our blog, requesting content or creating a Public Profile . If you use our blog, request content or would like to participate in our webinars or events, we may ask you to provide us with information such as your name, job title, your photo or other information. By posting any information on publicly accessible blogs or other areas of our websites you acknowledge and agree that the data you provide on our websites - including information provided to create your public profile (hereinafter "Public Profile") - would be visible to any member of the public who accesses the websites. You can change the information in your Public Profile whenever you want."
This clause creates an obligation on users by stating that posting information on publicly accessible blogs or creating a Public Profile makes that data visible to the public, and requires acknowledgment of that visibility, establishing user consent and data exposure obligations.
AI-generated interpretation, not legal advice.
" information (including the automatically-collected data described above) about your interactions over time across our Services, our communications, and other online services, and use that information to serve online ads that they think will interest you. Where required by law we will undertake such advertising activities on the basis of your consent, otherwise it is in our legitimate business interests to undertake such activities. Please refer to our Cookie Policy . for more information."
Permits advertising partners to use collected interaction data for targeted ad serving, conditioned on consent where required by law and otherwise on legitimate interests, and incorporates the Cookie Policy by reference for further details.
AI-generated interpretation, not legal advice.
" This Privacy Policy is effective as of the date first set forth above. We may update this Privacy Policy from time to time. If we make changes, we will post the updated Privacy Policy on this page or another page that links to this page and change the date at the top of this webpage. We encourage you to look for updates and changes to this Privacy Policy by checking this date when you access our website. We will notify you of any modifications to this Privacy Policy that might materially affect the way we use or disclose your personal data prior to the change becoming effective by means of a message on this website, unless another type of notice is required by the applicable law. Your continued use of the website and our Services after we have posted changes to this Privacy Policy or notified you, if applicable, is deemed to be your acceptance of those changes."
This clause establishes the procedure for updating and communicating changes to the Privacy Policy, including notification obligations for material changes and the effective date mechanism.
AI-generated interpretation, not legal advice.
"If Semrush detects repeated accesses to the same Account from various locations, devices, IP addresses in excess of the limits covered by your Subscription Plan, Semrush may immediately suspend or terminate such Account in its sole discretion. Except as permitted by Semrush (including through the use of functionality included in the Services), Accounts are not transferable. Different Subscription Plan limitations may apply to each type of Account, and the functionality of each Account may vary based on its type designation."
This clause restricts account sharing beyond Subscription Plan limits, grants Semrush the right to suspend or terminate accounts detecting excessive multi-location access, and establishes that accounts are non-transferable except as Semrush permits, creating operative access-control restrictions.
AI-generated interpretation, not legal advice.
" If you ask us to delete your data or to be removed from our marketing lists and we are required to fulfill your request, to keep basic data to identify you and prevent further unwanted processing."
Creates an exception to deletion/opt-out requests by permitting retention of basic identifying data to prevent further unwanted processing, establishing a lawful basis for minimal data retention post-deletion request.
AI-generated interpretation, not legal advice.
" Access to Beta Versions . Semrush may provide you with access to new functionality, tools, resources and related information which may contain ideas about the new tools and functionality, and which are not yet generally available to our users (“ Beta Version ”). Semrush may suspend, limit or terminate access to a Beta Version at any time. You agree that Beta Versions are the confidential information of Semrush and not to disclose any information about any Beta Version to any third party or use the Beta Version other than for your internal testing and evaluation purposes and otherwise in accordance with this Agreement. You agree that Semrush is under no obligation to make any portion of any Beta Version generally available in a new release of the Services and that Semrush makes no representations or warranties, whether express or implied, with respect to the performance, availability, functionality or general release of any Beta Version."
This clause designates Beta Versions as Semrush confidential information and restricts users from disclosing Beta Version information to third parties or using it beyond internal testing and evaluation, imposing confidentiality obligations on users.
AI-generated interpretation, not legal advice.
" Notwithstanding anything herein to the contrary, we will use the data received via Mailbox integration only to provide you with the features mentioned above in order to enhance your email experience for productivity purposes and for monitoring purposes. We may also transfer data received via Mailbox integration as necessary to comply with applicable law or as a part of a merger, acquisition, or sale of assets with notice to users. All other transfers or sales of the user data received via Mailbox integration are prohibited."
Restricts use of Mailbox integration data exclusively to providing the stated features and productivity/monitoring purposes, permits transfer only for legal compliance or M&A with user notice, and expressly prohibits all other transfers or sales of that data.
AI-generated interpretation, not legal advice.
" Assignment . You may not assign or transfer this Agreement, or rights or obligations under it, without our prior written consent. We may assign this Agreement, in whole or in part, without restriction. Any assignment or transfer in violation of the foregoing shall be deemed void and of no effect. Subject to the foregoing, the provisions of this Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective successors and assigns."
Restricts the user from assigning or transferring the Agreement without prior written consent from Semrush, while granting Semrush an unrestricted right to assign, and voids any unauthorized transfers.
AI-generated interpretation, not legal advice.
" Downloadable Elements . Semrush may provide you with agents, software development kits (“ SDKs ”), code snippets, mobile apps, plug-ins, or other software to be used solely in connection with the Services (collectively, “ Downloadable Elements ”, including any updates, upgrades, or new releases thereto). Downloadable Elements constitute part of the Services. As applicable, you may download, copy a reasonable number of times as necessary to facilitate use of the Services (provided copies can only be shared with Authorized Users), install, configure, and use Downloadable Elements strictly in connection with your use of the Services. If you install a mobile app as part of your use of the Services, you consent to receiving mobile app notifications."
This clause grants a limited, conditional permission to download, copy, install, configure, and use Downloadable Elements solely in connection with the Services and only for Authorized Users, defining the scope of the license granted for such software components.
AI-generated interpretation, not legal advice.
" Right to Use Services . Subject to the terms and conditions of this Agreement, Semrush hereby grants you permission to access and use the Services and the Website solely for your own internal business purposes in accordance with this Agreement and the limitations of the subscription plan that you select when subscribing to the Services (“ Subscription Plan ”), details of which may be found at https://www.semrush.com/prices/ or another URL that we designate. If applicable, some details of the Subscription Plan may be set forth in a written ordering document signed by you and Semrush that incorporate this Agreement by reference (an “ Order ”). You may also access and use the Semrush API solely for your internal business purposes in accordance with the terms of this Agreement and the limitations of your Subscription Plan. You represent and warrant that: (a) all registration information you submit is truthful and accurate; (b) you will maintain the accuracy of such information; (c) you are at least 18 years of age and have the capacity and authority to enter into this Agreement; and (d) your use of the Services does not and will not violate any applicable law or regulation. If you are under 18, you may not register or attempt to register for the Services."
This segment grants the customer a conditional permission to access and use the Services solely for internal business purposes, subject to the terms of the Agreement and the limitations of the chosen Subscription Plan, and incorporates the Subscription Plan (including any signed ordering document) as a binding component of the Agreement, differentiating access by subscription level.
AI-generated interpretation, not legal advice.
" Metadata: time/day of email sending, delivering, opening, replying, email status."
Defines metadata (time/day of sending, delivering, opening, replying, and email status) as a retained data category under the Mailbox integration.
AI-generated interpretation, not legal advice.
" collect, and aggregate information indicating, among other things, which pages of our websites were visited, the order in which they were visited, when they were visited, and which hyperlinks were clicked. We also collect information from the URLs from which you linked to our websites. Collecting such information may involve logging the IP address, operating system and browser software used by each user of the websites. We may be able to determine from an IP address a user’s Internet Service Provider and the geographic location of his or her point of connectivity."
This clause details the specific automated data collected including IP addresses, operating system, browser software, page visit sequences, and geographic location data derived from IP addresses, defining the scope of technical personal data processed.
AI-generated interpretation, not legal advice.
" Usage Data . You understand and agree that we may monitor your use of the Services, as well as the use of the Services by all of our users, and that we may use the information gathered in an aggregate and anonymous manner. You agree that we may use and publish such aggregated and anonymized information, provided that such information does not identify you, and once aggregated and anonymized, such data will constitute Semrush intellectual property. In addition, we may use the information that you submit to the Services without identifying you for purposes of improving the Services."
This clause grants Semrush permission to monitor user activity, aggregate and anonymize usage data, publish such aggregated data, and use submitted information to improve Services, while establishing that aggregated anonymized data becomes Semrush intellectual property.
AI-generated interpretation, not legal advice.
" we will provide you with the information related to your emails sent via tool’s interface. We will show you if your emails were received, opened, if there are any replies to your emails. We will demonstrate your replies to your email via our tool interface."
Obliges the platform to provide users with email tracking information (received, opened, replies) for emails sent via the tool's interface, defining a service delivery commitment.
AI-generated interpretation, not legal advice.
" Transactions . We collect details of transactions you carry out using the Services including information you provide to enable us to fulfill your orders, which may include financial information such as your credit card number. As a paying user of the Services, we will receive your payment transaction details (for example, your name, the amount paid and the date of payment)."
This clause describes the collection of transactional and financial personal data (including credit card numbers) when users carry out transactions through the Services, establishing the scope of payment data processing.
AI-generated interpretation, not legal advice.
" (“CJ Conversion Tags”), for the purposes of correct attribution of our partner’s marketing activity and the performance of our Affiliate program. You will receive the notice about our use of the Cookies and similar technologies during your first visit of our partner’s website including request for your consent with use of CJ Conversion Tags. You are the only person who decides if you would like to provide this permission, and you can revoke your permission any time by contacting us at privacy@semrush.com . CJ Conversion Tags collect the following data relating to the order and/or the form completed on our website:"
Describes the consent and notice procedure for CJ Conversion Tags—including first-visit notice, consent request, and the right to revoke permission via email—establishing the user's control mechanism over this subprocessor data sharing.
AI-generated interpretation, not legal advice.
Common questions about Semrush's policies
- Can you use Semrush's output commercially?
- Commercial use allowed — with conditions — based on 2 verified findings from Semrush's published policy. Informational only, not legal advice.
Clause detail — protections, your obligations, and coverage
Every clause below is a verbatim quote from Semrush's own published policy, read in full and linked to its exact location. Protections and user obligations are reported separately from risk because they are different kinds of clause — an obligation on you is not a risk to your data. Informational only, not legal advice.
✅ Protections found
31 verified clausesClauses in Semrush's policies that work in your favour — commitments the platform made to you.
- Confidentiality
“Confidentiality . All confidential information disclosed by a party (“ Disclosing Party ”) to the other party (“ Receiving Party ”), whether orally or in writing, that is designated in writing as confidential at the time of its disclosure or that should be rea…”
Defines Confidential Information and imposes an obligation on the Receiving Party to safeguard disclosed confidential information with at least a reasonable degree of care equivalent to how it protects its own similar in…
📍 Terms of Service › “GENERAL PROVISIONS”Jump to exact text → - Moderation & enforcementterms can change anytime
“Changes . WE MAY CHANGE THE TERMS OF THIS AGREEMENT, INCLUDING THE ADDITIONAL TERMS REFERENCED HEREIN, FROM TIME TO TIME BY POSTING THE UPDATED AGREEMENT ON THE WEBSITE. YOU CAN REVIEW THE MOST CURRENT VERSION OF THIS AGREEMENT AT ANY TIME AT HTTPS://WWW.SEMRU…”
Establishes Semrush's right to modify the Agreement by posting updates, specifies that material changes take effect after 30 days with continued use constituting acceptance, and directs users to the current version URL.
- Terms changes: advance notice promised
📍 Terms of Service › “GENERAL PROVISIONS”Jump to exact text → - Moderation & enforcementterms can change anytime
“This Privacy Policy is effective as of the date first set forth above. We may update this Privacy Policy from time to time. If we make changes, we will post the updated Privacy Policy on this page or another page that links to this page and change the date a…”
This clause establishes the procedure for updating and communicating changes to the Privacy Policy, including notification obligations for material changes and the effective date mechanism.
- Terms changes: advance notice promised
📍 Privacy Policy › “INTRODUCTION”Jump to exact text → - Audit rights, DPA & residency
“Where we transfer your personal data as described above, we will take steps to ensure that your personal data receives adequate security protection where it is processed and your rights continue to be protected pursuant to the applicable data protection law…”
Obligates Semrush to ensure adequate security protections and continued rights protection for personal data transferred internationally, including through Standard Contractual Clauses approved by the European Commission,…
📍 Privacy Policy › “INTERNATIONAL TRANSFERS OF PERSONAL DATA”Jump to exact text → - Governing law & disputesarbitration & class-action waiver
“If we make any change to this arbitration provision (other than a change to the Notice Address) during the term of your relationship with us, that change shall not apply to any Claim against us initiated prior to the effective date of the change. The change sh…”
This segment establishes the procedure for Semrush to modify the arbitration provision, limiting retroactive application of changes to pre-notice Claims, and requiring 30-day advance notice via the site or email, creatin…
- Terms changes: advance notice promised
📍 Terms of Service › “Dispute Resolution by Binding Arbitration”Jump to exact text → - Data retentiondeletion rights & post-termination survival
“You can revoke your permission and access to your Mailbox account at any time by clicking the “bin” icon next to the mailbox mention inside the tool. You can delete all your previous emails available due to the integration by deleting the project in the tool…”
Grants the user the right to revoke Mailbox integration access and delete associated email data at any time, and obliges the platform to immediately remove the Mailbox token and cease email monitoring upon revocation.
📍 Privacy Policy › “It is necessary to comply with applicable law; or”Jump to exact text →
+ 25 more verified clauses of this kind on this platform, cited in full in the report.
📋 Rules you must follow
7 verified clausesWhat Semrush requires of YOU. These are your obligations, not risks to your data or IP, so they are cited here and excluded from this platform's risk rating.
- Moderation & enforcementconduct restrictions
“Restrictions . You may not, directly or indirectly, (a) sublicense, resell, rent, lease, transfer, assign, time share or otherwise commercially exploit or make the Services or any portion thereof available to any third party; (b) use the Services for any purpo…”
This clause enumerates explicit prohibitions on user conduct with respect to the Services, including sublicensing, unlawful use, unauthorized access, and source code derivation, creating binding legal restrictions on how…
📍 Terms of Service › “USE OF SERVICES”Jump to exact text → - Moderation & enforcement
“Exports, re-exports, and transfers of Semrush products and services, including technology, software (including source code), commodities, technical data, related technology, and the direct products thereof, including the Website and the Services (the “ Semrush…”
Defines the scope of Semrush Items subject to U.S. export and sanctions regulations, restricting exports, re-exports, and transfers of software, technology, and services to sanctioned countries or parties under Commerce…
📍 Terms of Service › “EXPORT RESTRICTIONS”Jump to exact text → - Moderation & enforcementconduct restrictions
“take any action that would cause any portion of the Services to be placed in the public domain; (n) remove, alter, or obscure any proprietary notices of Semrush, its licensors, or its suppliers included in the Services; (o) use the Services to create, send, or…”
This clause continues the list of prohibited actions, forbidding placing Services in the public domain, removing proprietary notices, using Services to create unlawful or harmful material, and scraping content, all of wh…
📍 Terms of Service › “USE OF SERVICES”Jump to exact text → - Moderation & enforcement
“User Responsibilities . You are solely responsible for (a) each Authorized User’s compliance with the terms of this Agreement; (b) maintaining accurate account information at all times, including a valid email address and billing information, if applicable, an…”
This clause imposes obligations on the Customer to ensure Authorized User compliance, maintain accurate account and billing information, and bear responsibility for all necessary hardware, software, and services needed t…
📍 Terms of Service › “REGISTRATION AND ACCOUNT”Jump to exact text → - Moderation & enforcementconduct restrictions
“Semrush Marks . Semrush® and SeoQuake® and all other Semrush marks (the “ Semrush Marks ”) are the trademarks or service marks of Semrush or its affiliate. All other marks and logos are property of their respective owners. You may not use the Semrush Marks, in…”
This clause restricts users from using Semrush Marks without prior written permission, prohibits their use in metatags or hidden text, and forbids uses that disparage or misrepresent Semrush, creating binding trademark u…
📍 Terms of Service › “OWNERSHIP AND INTELLECTUAL PROPERTY”Jump to exact text →
+ 2 more verified clauses of this kind on this platform, cited in full in the report.
What the policies actually cover
15 topics- Product telemetry & usage tracking1 protective15 clauses
- Advertising & tracking5 protective16 clauses
- Sale or sharing of personal data1 protective1 clause
- Children's data1 protective1 clause
- Government & law-enforcement disclosure2 clauses
- Data shared with other AI providers1 clause
- Arbitration & class-action waiver2 protective5 clauses
- Damages & liability cap3 clauses
- Indemnity direction1 clause
- Terms can change at any time2 protective3 clauses
- Deletion rights & post-termination survival3 protective7 clauses
- Auto-renewal & cancel window3 clauses
- Human review of your content1 clause
- Breach-notification promises1 protective1 clause
- Conduct restrictions4 obligations5 clauses
107 further verified clauses are cited on this page but not yet assigned a topic.
Clause intelligence
Canonical clauses and stance patterns extracted from the same gate-verified citations shown on this page.
The clause permits commercial or business use.
“Suspension . Semrush reserves the right to monitor compliance with this Agreement. Semrush may, without prejudice to our rights under this Agreement or applicable law, suspend any or all of the Services, effective immediately upon notice (which may be electronic) if (a) Semrush determines in good faith that your use of the Services violates any applicable law, the terms of this Agreement or the rights of any third...”Open source citation
The clause permits commercial or business use.
“Suspension . Semrush reserves the right to monitor compliance with this Agreement. Semrush may, without prejudice to our rights under this Agreement or applicable law, suspend any or all of the Services, effective immediately upon notice (which may be electronic) if (a) Semrush determines in good faith that your use of the Services violates any applicable law, the terms of this Agreement or the rights of any third...”Open source citation
The clause permits commercial or business use.
“Suspension . Semrush reserves the right to monitor compliance with this Agreement. Semrush may, without prejudice to our rights under this Agreement or applicable law, suspend any or all of the Services, effective immediately upon notice (which may be electronic) if (a) Semrush determines in good faith that your use of the Services violates any applicable law, the terms of this Agreement or the rights of any third...”Open source citation
The clause permits commercial or business use.
“Suspension . Semrush reserves the right to monitor compliance with this Agreement. Semrush may, without prejudice to our rights under this Agreement or applicable law, suspend any or all of the Services, effective immediately upon notice (which may be electronic) if (a) Semrush determines in good faith that your use of the Services violates any applicable law, the terms of this Agreement or the rights of any third...”Open source citation
The clause permits commercial or business use.
“Suspension . Semrush reserves the right to monitor compliance with this Agreement. Semrush may, without prejudice to our rights under this Agreement or applicable law, suspend any or all of the Services, effective immediately upon notice (which may be electronic) if (a) Semrush determines in good faith that your use of the Services violates any applicable law, the terms of this Agreement or the rights of any third...”Open source citation
Tier matrix
Plan-level conditions detected from citation-backed clauses. Empty tiers mean AIRIN has not captured decisive tier language yet.
| Tier | Surface | Verdict | Risk | Citations |
|---|---|---|---|---|
| All applicable tiers | governing law disputes | conditional | MEDIUM | 41 |
| Pro / Paid | governing law disputes | conditional | MEDIUM | 4 |
| Team / Business | commercial use | improves | LOW | 5 |
Policy evolution
Open full timelineBefore/after stance changes across captured policy versions. When no material delta exists yet, AIRIN shows the latest citation-backed stance events instead.
Latest stance: third party or vendor sharing on subprocessors data sharing
“Confidentiality . All confidential information disclosed by a party (“ Disclosing Party ”) to the other party (“ Receiving Party ”), whether orally or in writing, that is designated in writing as confidential at the time of its disclosure or that should be reasonably understood to be confidential given the nature of the information or the circumstances of its disclosure (“ Confidential Information ”) will be safeguarded by the Receiving Party to the same extent that the Receiving Party safeguards its own information of like kind, but using not less than a reasonable degree of care. The Receiving Party shall not use Confidential Information for any purpose outside the scope of this Agreement or disclose Confidential Information to any third party (except as explicitly stated in our Privacy Policy). The Receiving Party’s obligations under this section shall not apply to information which is publicly available through no fault of the Receiving Party, already in Receiving Party’s possession without obligation of confidentiality, rightfully obtained by Receiving Party from third parties not under obligation of confidentiality, or independently developed by Receiving Party as evidenced by written documentation. If the Receiving Party is requested pursuant to a court or government order to disclose Confidential Information, the Receiving Party will give the Disclosing Party written notice (if not legally prohibited from doing so) sufficient to enable the Disclosing Party to seek protective order and the Receiving Party will cooperate with the Disclosing Party in such effort.”Open timeline citation
Latest stance: arbitration or waiver on governing law disputes
“The arbitration will be governed by the American Arbitration Association (“ AAA ”) under its then-prevailing rules and procedures (collectively, the “ AAA Rules ”), as modified by this Agreement (but expressly excluding the Supplementary Rules for Class Arbitration and any other AAA Rules that conflict with the waiver of class arbitration and representative proceedings below), and will be administered by one (1) arbitrator with relevant industry experience appointed in accordance with the AAA Rules. The AAA Rules are available at https://www.adr.org/Rules or by calling (800) 778-7879. The arbitrator is bound by the terms of this Agreement and shall apply Massachusetts law consistent with the Federal Arbitration Act and applicable statutes of limitations, and shall honor claims of privilege recognized at law. All issues are for the arbitrator to decide, including, without limitation, issues relating to the applicability and enforceability of this arbitration agreement.”Open timeline citation
Latest stance: arbitration or waiver on governing law disputes
“With the exception of the provision in the preceding paragraph prohibiting class arbitration or representative proceedings, if an arbitrator or court decides that any part of this Section 2 is invalid or unenforceable, the other parts of this Section 2 shall still apply to the maximum extent possible. In the event that the foregoing prohibition on class arbitration or representative proceedings is deemed invalid or unenforceable, then the entirety of this Section 2 shall be null and void. The remainder of the Agreement, including, without limitation, Section 11.4 (Governing Law and Jurisdiction), will remain in force.”Open timeline citation
Latest stance: liability limited on indemnity liability
“Third-Party Services and Linked Websites . The Services may be used to interface with certain third-party services and applications (“ Third-Party Services ”). Third-Party Services are governed by the terms made available by the provider of such Third-Party Service. Semrush may also provide tools through the Services that enable you to exchange information, including User Content (as defined in the Content Policy), between the Services and Third-Party Services. By using one of these tools, you hereby authorize Semrush to transfer that information to the applicable Third-Party Service(s). Semrush is not responsible for monitoring any transaction between you and any such Third-Party Services. You are responsible for reviewing the terms of use and privacy policy of any Third-Party Services before sharing any User Content or information with such Third-Party Services. Once sharing occurs, Semrush has no control over the information that has been shared, and Semrush will not be able to remove such information from third-party servers. Semrush disclaims all liability for any data security or privacy breaches that may occur once information is shared with Third-Party Services. The Services may also contain links to third-party websites (“ Linked Websites ”). Semrush is not responsible for the content or practices of Linked Websites and disclaims any liability related to your use of Linked Websites.”Open timeline citation
Latest stance: sublicensable or transferable on moderation enforcement
“If Semrush detects repeated accesses to the same Account from various locations, devices, IP addresses in excess of the limits covered by your Subscription Plan, Semrush may immediately suspend or terminate such Account in its sole discretion. Except as permitted by Semrush (including through the use of functionality included in the Services), Accounts are not transferable. Different Subscription Plan limitations may apply to each type of Account, and the functionality of each Account may vary based on its type designation.”Open timeline citation
Latest stance: arbitration or waiver on governing law disputes
“Unless otherwise mutually agreed by the parties to the arbitration, any arbitration hearings under this Section 2 will take place in the county where you are domiciled. If your Claim is for five thousand US dollars (USD $5,000) or less, you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic hearing, or by an in-person hearing as established by the AAA Rules. If your Claim exceeds five thousand US dollars (USD $5,000), the right to a hearing will be determined by the AAA Rules. Except as otherwise provided for in this Section 2, in any arbitration between you and us under this Section 2, all AAA filing, administration and arbitrator fees for any arbitration initiated in accordance with the notice requirements above where Claims for damages do not exceed ten thousand US dollars (USD $10,000) shall, at your written request, be paid by us. Any request for payment of fees by us shall be submitted by mail to the AAA along with your demand for arbitration, and we will make arrangements to pay all necessary fees directly to the AAA. If the value of the relief sought is more than ten thousand US dollars (USD $10,000) and you are able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, we will pay as much of the filing, administration and arbitrator fees as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive. If, however, the arbitrator finds that either the substance of your Claim or the relief sought in the Demand is frivolous or brought for an improper purpose, you agree to reimburse us for all monies previously disbursed that are otherwise your obligation to pay under the AAA Rules.”Open timeline citation
Latest stance: third party or vendor sharing on commercial use
“Restrictions . You may not, directly or indirectly, (a) sublicense, resell, rent, lease, transfer, assign, time share or otherwise commercially exploit or make the Services or any portion thereof available to any third party; (b) use the Services for any purpose or in any manner that is unlawful (including without limitation in violation of any data, privacy, anti-bribery or export control laws) or is prohibited by this Agreement; (c) permit any person or entity who is not an Authorized User to use or access any Services; (d) read or attempt to read or derive the source code of the Services or the software underlying the Services (except as permitted by law); (e) work around any technical limitations in the Services; (f) interfere or attempt to interfere with or disrupt the integrity, security, functionality or performance of the Services or its components; (g) load or penetration test the Services, or use the Services in any manner that is, or could reasonably be expected to be, detrimental to our ability to provide Services to any other customer or in any manner that interferes with any other party’s use of the Services; (h) modify, translate, adapt, create, or attempt to create any derivative works of the Services; (i) access the Services if you are a competitor of ours or use the Services to build a similar or competitive work; (j) hack or otherwise attempt to gain unauthorized access to the Services or its related systems or networks; (k) use or launch any automated system, including, “robots,” “spiders,” or “offline readers,” that sends more request messages to our servers in a given period of time than a human can reasonably produce in the same period by using a conventional browser; (l) frame or mirror any content forming part of the Services; (m) knowingly”Open timeline citation
Latest stance: arbitration or waiver on governing law disputes
“This arbitration provision shall survive termination of this Agreement.”Open timeline citation
Capture recency
- Privacy Policy:Last captured 2026-08-24· verified 2026-08-24
- Terms of Service:Last captured 2026-08-24· verified 2026-08-24
Dates state when our pipeline captured and verified each document — not when the vendor last changed it. Documents are re-scanned on a recurring cadence; a document verified once says so until a re-scan confirms it again.
↑ 402 more findings this quarter vs last (596 vs 194). First scan: June 2026.
Compare and stack are saved in your browser. Open compare · View your stack. A correction triggers an automated re-read of Semrush's policies — no human edits the data.
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Every finding above is a verbatim quote from Semrush's own published policy, captured to an immutable snapshot and read in full through a two-gate verification pipeline. Confidence labels and any analysis are AI-generated and informational only — not legal advice.
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