Before/after stance changes across captured policy versions, with exact citations. If no before/after delta is available yet, AIRIN shows the latest citation-backed stance events instead.
No before/after stance delta is available for this filter yet. Latest citation-backed stance events are shown below.
Aug 24, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“Governing Law and Jurisdiction . Subject to Section 2 (Dispute Resolution by Binding Arbitration), if you are located in the European Economic Area (EEA), Switzerland or the United Kingdom, this Agreement is governed by the laws of the Republic of Ireland and jurisdiction and venue shall be Dublin, Ireland. Subject to Section 2 (Dispute Resolution By Binding Arbitration), if you are located within North America, South America or in a country other than in the EEA, Switzerland or the United Kingdom, or if you are using only Unpaid Services, this Agreement is governed by the laws of the Commonwealth of Massachusetts, U.S.A. and jurisdiction and venue shall be the Commonwealth of Massachusetts. Governing law is without regard to any conflicts of law principles. The United Nations Convention on Contracts for the International Sale of Goods will not apply to this Agreement.”
Open citationAug 24, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“YOU MAY NOT USE OUR SERVICES IF YOU DO NOT AGREE TO THE FOREGOING BINDING ARBITRATION PROVISIONS.”
Open citationAug 24, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“If we make any change to this arbitration provision (other than a change to the Notice Address) during the term of your relationship with us, that change shall not apply to any Claim against us initiated prior to the effective date of the change. The change shall apply to all other Claims that have arisen or may arise between you and us. We will notify you of changes to this arbitration provision by posting the amended terms on the Site or by email, in each case at least thirty (30) days before the effective date of the changes.”
Open citationAug 24, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“You may opt-out of this arbitration provision only by written notice to us at the Notice Address ( legal@semrush.com ) within thirty (30) days of your acceptance of this Agreement, which notice shall include your name, address, and a clear statement that you do not wish to resolve disputes with us through arbitration.”
Open citationAug 24, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“With the exception of the provision in the preceding paragraph prohibiting class arbitration or representative proceedings, if an arbitrator or court decides that any part of this Section 2 is invalid or unenforceable, the other parts of this Section 2 shall still apply to the maximum extent possible. In the event that the foregoing prohibition on class arbitration or representative proceedings is deemed invalid or unenforceable, then the entirety of this Section 2 shall be null and void. The remainder of the Agreement, including, without limitation, Section 11.4 (Governing Law and Jurisdiction), will remain in force.”
Open citationAug 24, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“Unless otherwise mutually agreed by the parties to the arbitration, any arbitration hearings under this Section 2 will take place in the county where you are domiciled. If your Claim is for five thousand US dollars (USD $5,000) or less, you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic hearing, or by an in-person hearing as established by the AAA Rules. If your Claim exceeds five thousand US dollars (USD $5,000), the right to a hearing will be determined by the AAA Rules. Except as otherwise provided for in this Section 2, in any arbitration between you and us under this Section 2, all AAA filing, administration and arbitrator fees for any arbitration initiated in accordance with the notice requirements above where Claims for damages do not exceed ten thousand US dollars (USD $10,000) shall, at your written request, be paid by us. Any request for payment of fees by us shall be submitted by mail to the AAA along with your demand for arbitration, and we will make arrangements to pay all necessary fees directly to the AAA. If the value of the relief sought is more than ten thousand US dollars (USD $10,000) and you are able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, we will pay as much of the filing, administration and arbitrator fees as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive. If, however, the arbitrator finds that either the substance of your Claim or the relief sought in the Demand is frivolous or brought for an improper purpose, you agree to reimburse us for all monies previously disbursed that are otherwise your obligation to pay under the AAA Rules.”
Open citationAug 24, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“The arbitration will be governed by the American Arbitration Association (“ AAA ”) under its then-prevailing rules and procedures (collectively, the “ AAA Rules ”), as modified by this Agreement (but expressly excluding the Supplementary Rules for Class Arbitration and any other AAA Rules that conflict with the waiver of class arbitration and representative proceedings below), and will be administered by one (1) arbitrator with relevant industry experience appointed in accordance with the AAA Rules. The AAA Rules are available at https://www.adr.org/Rules or by calling (800) 778-7879. The arbitrator is bound by the terms of this Agreement and shall apply Massachusetts law consistent with the Federal Arbitration Act and applicable statutes of limitations, and shall honor claims of privilege recognized at law. All issues are for the arbitrator to decide, including, without limitation, issues relating to the applicability and enforceability of this arbitration agreement.”
Open citationAug 24, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“This arbitration provision shall survive termination of this Agreement.”
Open citationAug 24, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“PLEASE READ THIS CAREFULLY. IT AFFECTS YOUR RIGHTS. You agree to attempt in good faith to settle any dispute or claim that has or may arise between us, which arises out of or relates in any way to this Agreement or your use of the Services, or Website (each, a “ Claim ”), by way of consultations between you and us, which consultations will be initiated upon written notice by any party to the other (the “ Consultation Notice ”). The Consultation Notice must describe the nature and basis of the Claim and set forth the specific relief sought (“ Demand ”). If such Claim cannot be resolved within thirty (30) days after the Consultation Notice is received, any party to the consultations may initiate an arbitration proceeding upon written notice to the other party in accordance with this Section 2. Any notice to us under this Section 2 should be addressed to legal@semrush.com (“ Notice Address ”). You agree to arbitrate all Claims between you and us, that cannot be amicably resolved in accordance with the foregoing paragraph. This agreement to arbitrate is intended to be broadly interpreted. It includes, but is not limited to: (a) claims arising out of or relating to any aspect of your relationship with us, whether based in contract, tort, statute, fraud, misrepresentation or any other legal theory; and (b) claims that could be alleged as class action Claims (and you agree to waive the right to participate in a class action in accordance with this Section 2).”
Open citationAug 24, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“PLEASE READ THESE TERMS OF SERVICE CAREFULLY, INCLUDING THE ARBITRATION PROVISION IN SECTION 2. IF YOU DO NOT AGREE WITH THESE TERMS, YOU MAY NOT REGISTER FOR OR USE THE SERVICES.”
Open citationAug 24, 2026traininghigh
model training
Latest stance: training permitted
“take any action that would cause any portion of the Services to be placed in the public domain; (n) remove, alter, or obscure any proprietary notices of Semrush, its licensors, or its suppliers included in the Services; (o) use the Services to create, send, or store infringing, obscene, threatening, libelous, or otherwise unlawful or tortious material, including material that is harmful to children, and including spam, unsolicited commercial, or other harmful emails, or otherwise harass, threaten, demean, embarrass, bully, or harm any individual; (p) harvest or scrape any content of the Services or any related system or service; (q) perform any fraudulent activity including impersonating any person or entity, claiming a false affiliation or identity, or accessing any other Account without permission; or (r) use, access, copy, or process any Semrush intellectual property (including insights, analyses, suggestions, graphs and other outputs from the Services, including generative AI outputs) or Semrush Confidential Information as inputs/prompts into, or for the purposes of developing, training, improving, fine-tuning, testing, or otherwise enhancing, any artificial intelligence, machine learning, or similar technologies (including but not limited to large language models, generative AI systems, predictive analytics, or algorithmic models), including by means of combining or commingling the foregoing with other datasets for such purpose (except for Semrush’s official integrations embedded into an AI system).”
Open citationAug 24, 2026indemnity / liabilitymedium
legal burden
Latest stance: liability limited
“Survival . Upon any termination of this Agreement for any reason, all provisions regarding indemnification, warranty, liability and limits thereon, and any provisions which expressly or by their nature are required to survive such termination in order to achieve their purpose, shall so survive until it shall no longer be necessary for them to survive in order to achieve their purpose.”
Open citationAug 24, 2026privacyhigh
content ownership
Latest stance: platform claims or reserves rights
“You agree that we may charge interest of one point five percent (1.5%) per month for past due invoices, or the highest rate permitted by law, and you are liable for reasonable attorney fees and collection costs arising from our efforts to collect on past due amounts. If you fail to pay an invoice, we reserve the right to cancel your subscription and access to the Services, and any data associated with your subscription or the Services. In the event that your payment history or creditworthiness is deemed unsatisfactory by us, we reserve the right to require an upfront security deposit or advance payment, and to suspend or terminate the Services until such payment is received. You can access the details of your Subscription Plan, including any prepaid amounts, by accessing your Account. Except as otherwise set forth in this Agreement, including in our Cancellation and Refund Policy, located at https://www.semrush.com/company/legal/refund-policy/ (“ Cancellation Policy ”), all payment obligations are non-cancellable and all Fees paid are non-refundable. If you demonstrate a pattern of repeated registrations for paid Services followed by cancellation and request for refund, we may, in our sole discretion, withhold further registrations and/or refuse further refunds. If you purchase through an Order, and you dispute an invoice in good faith, you must notify Semrush in writing prior to the applicable due date, and you must pay all undisputed amounts on time.”
Open citationAug 24, 2026moderationhigh
content ownership
Latest stance: platform claims or reserves rights
“Change in Fees . We reserve the right to monitor the number of users using your Account(s), as well as your use of the Services. You agree to pay the additional Fees if you exceed the limits of your Subscription Plan. You also agree to pay the Fees applicable to any additional Services you or any Authorized Users add, or any changes you or any Authorized Users make to your Subscription Plan, during the term of your Subscription Plan (“ Subscription Term ”). Such additional Fees will become effective as of the date of such addition or change and may not be decreased during your Subscription Term. We may change the Fees and introduce new charges applicable to your use of the Services, which (unless otherwise agreed in writing with Semrush) will become effective as of the first day of the renewal of your Subscription Term. We may also increase the Fees upon notice if we make changes in the Services at your request.”
Open citationAug 24, 2026confidentialityhigh
content ownership
Latest stance: platform claims or reserves rights
“Feedback . You are under no obligation to give Semrush any ideas, suggestions, comments, or other feedback related to the Website, the Services, or Semrush (“ Feedback ”). If you elect to provide any Feedback, you agree that all such Feedback is non-confidential and that we own all rights to use and incorporate such Feedback into the Services, or any other product or service, without payment or attribution to you.”
Open citationAug 24, 2026tier differencesmedium
tier condition
Latest stance: rights or controls vary by tier
“Visitors and Customers . You can visit the Website in a visitor (non-registered) capacity; provided, to use the Services, you must register as either a paid or unpaid user. As an unpaid user, you will have access only to certain limited functionality within the Services that Semrush elects to make available on an unpaid trial or free basis (“ Unpaid Services ”). As a paid user you will have access to certain additional features as specified in your subscription (“ Paid Services ”).”
Open citationAug 24, 2026commercial usehigh
content license
Latest stance: sublicensable or transferable
“Restrictions . You may not, directly or indirectly, (a) sublicense, resell, rent, lease, transfer, assign, time share or otherwise commercially exploit or make the Services or any portion thereof available to any third party; (b) use the Services for any purpose or in any manner that is unlawful (including without limitation in violation of any data, privacy, anti-bribery or export control laws) or is prohibited by this Agreement; (c) permit any person or entity who is not an Authorized User to use or access any Services; (d) read or attempt to read or derive the source code of the Services or the software underlying the Services (except as permitted by law); (e) work around any technical limitations in the Services; (f) interfere or attempt to interfere with or disrupt the integrity, security, functionality or performance of the Services or its components; (g) load or penetration test the Services, or use the Services in any manner that is, or could reasonably be expected to be, detrimental to our ability to provide Services to any other customer or in any manner that interferes with any other party’s use of the Services; (h) modify, translate, adapt, create, or attempt to create any derivative works of the Services; (i) access the Services if you are a competitor of ours or use the Services to build a similar or competitive work; (j) hack or otherwise attempt to gain unauthorized access to the Services or its related systems or networks; (k) use or launch any automated system, including, “robots,” “spiders,” or “offline readers,” that sends more request messages to our servers in a given period of time than a human can reasonably produce in the same period by using a conventional browser; (l) frame or mirror any content forming part of the Services; (m) knowingly”
Open citationAug 24, 2026moderationhigh
content license
Latest stance: sublicensable or transferable
“If Semrush detects repeated accesses to the same Account from various locations, devices, IP addresses in excess of the limits covered by your Subscription Plan, Semrush may immediately suspend or terminate such Account in its sole discretion. Except as permitted by Semrush (including through the use of functionality included in the Services), Accounts are not transferable. Different Subscription Plan limitations may apply to each type of Account, and the functionality of each Account may vary based on its type designation.”
Open citationAug 24, 2026indemnity / liabilitymedium
legal burden
Latest stance: liability limited
“Third-Party Services and Linked Websites . The Services may be used to interface with certain third-party services and applications (“ Third-Party Services ”). Third-Party Services are governed by the terms made available by the provider of such Third-Party Service. Semrush may also provide tools through the Services that enable you to exchange information, including User Content (as defined in the Content Policy), between the Services and Third-Party Services. By using one of these tools, you hereby authorize Semrush to transfer that information to the applicable Third-Party Service(s). Semrush is not responsible for monitoring any transaction between you and any such Third-Party Services. You are responsible for reviewing the terms of use and privacy policy of any Third-Party Services before sharing any User Content or information with such Third-Party Services. Once sharing occurs, Semrush has no control over the information that has been shared, and Semrush will not be able to remove such information from third-party servers. Semrush disclaims all liability for any data security or privacy breaches that may occur once information is shared with Third-Party Services. The Services may also contain links to third-party websites (“ Linked Websites ”). Semrush is not responsible for the content or practices of Linked Websites and disclaims any liability related to your use of Linked Websites.”
Open citationAug 24, 2026commercial uselow
commercial use
Latest stance: allowed
“Suspension . Semrush reserves the right to monitor compliance with this Agreement. Semrush may, without prejudice to our rights under this Agreement or applicable law, suspend any or all of the Services, effective immediately upon notice (which may be electronic) if (a) Semrush determines in good faith that your use of the Services violates any applicable law, the terms of this Agreement or the rights of any third party; (b) we are prohibited by court order or order of another governmental authority from providing access to the Services; or (c) we reasonably determine that the Services are being used for any abusive, illegal or fraudulent activity that the Services are subject to a security incident, denial of service attack, or other event that impacts the security of the Services or any User Content. Such suspension may apply to specific jurisdictions, lines of business, a specific customer or customers, or a group of users. If you are a Customer of Paid Services, Semrush will use commercially reasonable efforts to give you thirty (30) days after notice of suspension to back up your data stored in the Services, after which we may remove it entirely from our servers. If you have any amounts due that remain unpaid for ten (10) days following your receipt of notice of non-payment, or if we are unable to process payment through your billing account on record, we may suspend your access to any or all of the Services, provided we will not suspend the portion of the Services for which you are disputing the applicable charges reasonably and in good faith and are cooperating diligently to resolve the dispute.”
Open citationAug 24, 2026commercial usemedium
data sharing
Latest stance: third party or vendor sharing
“Restrictions . You may not, directly or indirectly, (a) sublicense, resell, rent, lease, transfer, assign, time share or otherwise commercially exploit or make the Services or any portion thereof available to any third party; (b) use the Services for any purpose or in any manner that is unlawful (including without limitation in violation of any data, privacy, anti-bribery or export control laws) or is prohibited by this Agreement; (c) permit any person or entity who is not an Authorized User to use or access any Services; (d) read or attempt to read or derive the source code of the Services or the software underlying the Services (except as permitted by law); (e) work around any technical limitations in the Services; (f) interfere or attempt to interfere with or disrupt the integrity, security, functionality or performance of the Services or its components; (g) load or penetration test the Services, or use the Services in any manner that is, or could reasonably be expected to be, detrimental to our ability to provide Services to any other customer or in any manner that interferes with any other party’s use of the Services; (h) modify, translate, adapt, create, or attempt to create any derivative works of the Services; (i) access the Services if you are a competitor of ours or use the Services to build a similar or competitive work; (j) hack or otherwise attempt to gain unauthorized access to the Services or its related systems or networks; (k) use or launch any automated system, including, “robots,” “spiders,” or “offline readers,” that sends more request messages to our servers in a given period of time than a human can reasonably produce in the same period by using a conventional browser; (l) frame or mirror any content forming part of the Services; (m) knowingly”
Open citationAug 24, 2026subprocessors / sharingmedium
data sharing
Latest stance: third party or vendor sharing
“Access to Beta Versions . Semrush may provide you with access to new functionality, tools, resources and related information which may contain ideas about the new tools and functionality, and which are not yet generally available to our users (“ Beta Version ”). Semrush may suspend, limit or terminate access to a Beta Version at any time. You agree that Beta Versions are the confidential information of Semrush and not to disclose any information about any Beta Version to any third party or use the Beta Version other than for your internal testing and evaluation purposes and otherwise in accordance with this Agreement. You agree that Semrush is under no obligation to make any portion of any Beta Version generally available in a new release of the Services and that Semrush makes no representations or warranties, whether express or implied, with respect to the performance, availability, functionality or general release of any Beta Version.”
Open citationAug 24, 2026subprocessors / sharingmedium
data sharing
Latest stance: third party or vendor sharing
“Confidentiality . All confidential information disclosed by a party (“ Disclosing Party ”) to the other party (“ Receiving Party ”), whether orally or in writing, that is designated in writing as confidential at the time of its disclosure or that should be reasonably understood to be confidential given the nature of the information or the circumstances of its disclosure (“ Confidential Information ”) will be safeguarded by the Receiving Party to the same extent that the Receiving Party safeguards its own information of like kind, but using not less than a reasonable degree of care. The Receiving Party shall not use Confidential Information for any purpose outside the scope of this Agreement or disclose Confidential Information to any third party (except as explicitly stated in our Privacy Policy). The Receiving Party’s obligations under this section shall not apply to information which is publicly available through no fault of the Receiving Party, already in Receiving Party’s possession without obligation of confidentiality, rightfully obtained by Receiving Party from third parties not under obligation of confidentiality, or independently developed by Receiving Party as evidenced by written documentation. If the Receiving Party is requested pursuant to a court or government order to disclose Confidential Information, the Receiving Party will give the Disclosing Party written notice (if not legally prohibited from doing so) sufficient to enable the Disclosing Party to seek protective order and the Receiving Party will cooperate with the Disclosing Party in such effort.”
Open citationJul 31, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“Social networking websites . Where permissible according to applicable law or with your consent where required by law, we may use certain limited personal data about you, such as your email address, to hash it and to share it with social network websites, such as Facebook, LinkedIn or Google, to generate leads, drive traffic to our websites or otherwise promote our products or Services. The social network websites with which we may share your personal data are not controlled or supervised by us. Therefore, any questions regarding how your social network websites service provider processes your personal data should be directed to such provider.”
Open citationJul 31, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“SEMrush Inc. is based in the United States and other members of our group are based in countries outside the EEA or the UK (please read the Affiliates section above for more information). If you are accessing our websites and the Services from the EEA, the UK or other regions with laws governing data collection and use, please note that in connection with our business and for administrative, management and legal purposes, we may transfer your personal data from the country where you reside to SEMrush Inc. in the United States and to other members of our group in the jurisdictions in which our affiliates are established and to our service providers in the United States. These countries may have data protection laws less stringent than or otherwise different from the laws in effect in the country in which you are located.”
Open citationJul 31, 2026privacyhigh
data sharing
Latest stance: sale or sell
“Opt out of the sharing or processing of your personal data for targeted advertising purposes. To exercise this right, you can visit the “Do Not Sell or Share My Personal Information” link in the footer of our website.”
Open citationJul 31, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“features, such as the Facebook or LinkedIn button. You are the only person who decides if you would like to press this button and share your personal data with the respective third-party operators of widgets or social media. These widgets and features collect your IP address, the information about the page you are visiting during your use of the Services and may set a cookie to enable the feature to function properly. Widgets and social media features are either hosted by a third party or hosted directly within our Services. Your interactions with these features are governed by the privacy policy of the company providing it and we recommend that you read them prior to sharing your data with such third parties.”
Open citationJul 31, 2026privacyhigh
data sharing
Latest stance: sale or sell
“Semrush will not sell, rent, lease or otherwise provide your personal data to others, except in order to provide you with the products and services you request and as further described below, or with your permission or as required by applicable law.”
Open citationJul 31, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“Affiliates . We may disclose your data to our affiliates for administrative purposes; to help provide our Services (such as providing engineering services), and related customer support or to conduct sales and marketing activities on our behalf. For example, if you request information about a company or a service from a Semrush company, then we may pass your personal data relevant to such request onto another Semrush company to enable them to appropriately respond to your request.”
Open citationJul 31, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“If we make any change to this arbitration provision (other than a change to the Notice Address) during the term of your relationship with us, that change shall not apply to any Claim against us initiated prior to the effective date of the change. The change shall apply to all other Claims that have arisen or may arise between you and us. We will notify you of changes to this arbitration provision by posting the amended terms on the Site or by email, in each case at least thirty (30) days before the effective date of the changes.”
Open citationJul 31, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“You may opt-out of this arbitration provision only by written notice to us at the Notice Address ( legal@semrush.com ) within thirty (30) days of your acceptance of this Agreement, which notice shall include your name, address, and a clear statement that you do not wish to resolve disputes with us through arbitration.”
Open citationJul 31, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“With the exception of the provision in the preceding paragraph prohibiting class arbitration or representative proceedings, if an arbitrator or court decides that any part of this Section 2 is invalid or unenforceable, the other parts of this Section 2 shall still apply to the maximum extent possible. In the event that the foregoing prohibition on class arbitration or representative proceedings is deemed invalid or unenforceable, then the entirety of this Section 2 shall be null and void. The remainder of the Agreement, including, without limitation, Section 11.4 (Governing Law and Jurisdiction), will remain in force.”
Open citationJul 31, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“Unless otherwise mutually agreed by the parties to the arbitration, any arbitration hearings under this Section 2 will take place in the county where you are domiciled. If your Claim is for five thousand US dollars (USD $5,000) or less, you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic hearing, or by an in-person hearing as established by the AAA Rules. If your Claim exceeds five thousand US dollars (USD $5,000), the right to a hearing will be determined by the AAA Rules. Except as otherwise provided for in this Section 2, in any arbitration between you and us under this Section 2, all AAA filing, administration and arbitrator fees for any arbitration initiated in accordance with the notice requirements above where Claims for damages do not exceed ten thousand US dollars (USD $10,000) shall, at your written request, be paid by us. Any request for payment of fees by us shall be submitted by mail to the AAA along with your demand for arbitration, and we will make arrangements to pay all necessary fees directly to the AAA. If the value of the relief sought is more than ten thousand US dollars (USD $10,000) and you are able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, we will pay as much of the filing, administration and arbitrator fees as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive. If, however, the arbitrator finds that either the substance of your Claim or the relief sought in the Demand is frivolous or brought for an improper purpose, you agree to reimburse us for all monies previously disbursed that are otherwise your obligation to pay under the AAA Rules.”
Open citationJul 31, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“The arbitration will be governed by the American Arbitration Association (“ AAA ”) under its then-prevailing rules and procedures (collectively, the “ AAA Rules ”), as modified by this Agreement (but expressly excluding the Supplementary Rules for Class Arbitration and any other AAA Rules that conflict with the waiver of class arbitration and representative proceedings below), and will be administered by one (1) arbitrator with relevant industry experience appointed in accordance with the AAA Rules. The AAA Rules are available at https://www.adr.org/Rules or by calling (800) 778-7879. The arbitrator is bound by the terms of this Agreement and shall apply Massachusetts law consistent with the Federal Arbitration Act and applicable statutes of limitations, and shall honor claims of privilege recognized at law. All issues are for the arbitrator to decide, including, without limitation, issues relating to the applicability and enforceability of this arbitration agreement.”
Open citationJul 31, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“This arbitration provision shall survive termination of this Agreement.”
Open citationJul 31, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“PLEASE READ THIS CAREFULLY. IT AFFECTS YOUR RIGHTS. You agree to attempt in good faith to settle any dispute or claim that has or may arise between us, which arises out of or relates in any way to this Agreement or your use of the Services, or Website (each, a “ Claim ”), by way of consultations between you and us, which consultations will be initiated upon written notice by any party to the other (the “ Consultation Notice ”). The Consultation Notice must describe the nature and basis of the Claim and set forth the specific relief sought (“ Demand ”). If such Claim cannot be resolved within thirty (30) days after the Consultation Notice is received, any party to the consultations may initiate an arbitration proceeding upon written notice to the other party in accordance with this Section 2. Any notice to us under this Section 2 should be addressed to legal@semrush.com (“ Notice Address ”). You agree to arbitrate all Claims between you and us, that cannot be amicably resolved in accordance with the foregoing paragraph. This agreement to arbitrate is intended to be broadly interpreted. It includes, but is not limited to: (a) claims arising out of or relating to any aspect of your relationship with us, whether based in contract, tort, statute, fraud, misrepresentation or any other legal theory; and (b) claims that could be alleged as class action Claims (and you agree to waive the right to participate in a class action in accordance with this Section 2).”
Open citationJul 31, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“PLEASE READ THESE TERMS OF SERVICE CAREFULLY, INCLUDING THE ARBITRATION PROVISION IN SECTION 2. IF YOU DO NOT AGREE WITH THESE TERMS, YOU MAY NOT REGISTER FOR OR USE THE SERVICES.”
Open citationJul 31, 2026commercial usemedium
data sharing
Latest stance: third party or vendor sharing
“Restrictions . You may not, directly or indirectly, (a) sublicense, resell, rent, lease, transfer, assign, time share or otherwise commercially exploit or make the Services or any portion thereof available to any third party; (b) use the Services for any purpose or in any manner that is unlawful (including without limitation in violation of any data, privacy, anti-bribery or export control laws) or is prohibited by this Agreement; (c) permit any person or entity who is not an Authorized User to use or access any Services; (d) read or attempt to read or derive the source code of the Services or the software underlying the Services (except as permitted by law); (e) work around any technical limitations in the Services; (f) interfere or attempt to interfere with or disrupt the integrity, security, functionality or performance of the Services or its components; (g) load or penetration test the Services, or use the Services in any manner that is, or could reasonably be expected to be, detrimental to our ability to provide Services to any other customer or in any manner that interferes with any other party’s use of the Services; (h) modify, translate, adapt, create, or attempt to create any derivative works of the Services; (i) access the Services if you are a competitor of ours or use the Services to build a similar or competitive work; (j) hack or otherwise attempt to gain unauthorized access to the Services or its related systems or networks; (k) use or launch any automated system, including, “robots,” “spiders,” or “offline readers,” that sends more request messages to our servers in a given period of time than a human can reasonably produce in the same period by using a conventional browser; (l) frame or mirror any content forming part of the Services; (m) knowingly”
Open citationJul 31, 2026subprocessors / sharingmedium
data sharing
Latest stance: third party or vendor sharing
“Access to Beta Versions . Semrush may provide you with access to new functionality, tools, resources and related information which may contain ideas about the new tools and functionality, and which are not yet generally available to our users (“ Beta Version ”). Semrush may suspend, limit or terminate access to a Beta Version at any time. You agree that Beta Versions are the confidential information of Semrush and not to disclose any information about any Beta Version to any third party or use the Beta Version other than for your internal testing and evaluation purposes and otherwise in accordance with this Agreement. You agree that Semrush is under no obligation to make any portion of any Beta Version generally available in a new release of the Services and that Semrush makes no representations or warranties, whether express or implied, with respect to the performance, availability, functionality or general release of any Beta Version.”
Open citationJul 31, 2026tier differencesmedium
tier condition
Latest stance: rights or controls vary by tier
“Visitors and Customers . You can visit the Website in a visitor (non-registered) capacity; provided, to use the Services, you must register as either a paid or unpaid user. As an unpaid user, you will have access only to certain limited functionality within the Services that Semrush elects to make available on an unpaid trial or free basis (“ Unpaid Services ”). As a paid user you will have access to certain additional features as specified in your subscription (“ Paid Services ”).”
Open citationJul 31, 2026traininghigh
model training
Latest stance: training permitted
“take any action that would cause any portion of the Services to be placed in the public domain; (n) remove, alter, or obscure any proprietary notices of Semrush, its licensors, or its suppliers included in the Services; (o) use the Services to create, send, or store infringing, obscene, threatening, libelous, or otherwise unlawful or tortious material, including material that is harmful to children, and including spam, unsolicited commercial, or other harmful emails, or otherwise harass, threaten, demean, embarrass, bully, or harm any individual; (p) harvest or scrape any content of the Services or any related system or service; (q) perform any fraudulent activity including impersonating any person or entity, claiming a false affiliation or identity, or accessing any other Account without permission; or (r) use, access, copy, or process any Semrush intellectual property (including insights, analyses, suggestions, graphs and other outputs from the Services, including generative AI outputs) or Semrush Confidential Information as inputs/prompts into, or for the purposes of developing, training, improving, fine-tuning, testing, or otherwise enhancing, any artificial intelligence, machine learning, or similar technologies (including but not limited to large language models, generative AI systems, predictive analytics, or algorithmic models), including by means of combining or commingling the foregoing with other datasets for such purpose (except for Semrush’s official integrations embedded into an AI system).”
Open citationJul 31, 2026subprocessors / sharingmedium
data sharing
Latest stance: third party or vendor sharing
“Confidentiality . All confidential information disclosed by a party (“ Disclosing Party ”) to the other party (“ Receiving Party ”), whether orally or in writing, that is designated in writing as confidential at the time of its disclosure or that should be reasonably understood to be confidential given the nature of the information or the circumstances of its disclosure (“ Confidential Information ”) will be safeguarded by the Receiving Party to the same extent that the Receiving Party safeguards its own information of like kind, but using not less than a reasonable degree of care. The Receiving Party shall not use Confidential Information for any purpose outside the scope of this Agreement or disclose Confidential Information to any third party (except as explicitly stated in our Privacy Policy). The Receiving Party’s obligations under this section shall not apply to information which is publicly available through no fault of the Receiving Party, already in Receiving Party’s possession without obligation of confidentiality, rightfully obtained by Receiving Party from third parties not under obligation of confidentiality, or independently developed by Receiving Party as evidenced by written documentation. If the Receiving Party is requested pursuant to a court or government order to disclose Confidential Information, the Receiving Party will give the Disclosing Party written notice (if not legally prohibited from doing so) sufficient to enable the Disclosing Party to seek protective order and the Receiving Party will cooperate with the Disclosing Party in such effort.”
Open citationJul 31, 2026indemnity / liabilitymedium
legal burden
Latest stance: liability limited
“Survival . Upon any termination of this Agreement for any reason, all provisions regarding indemnification, warranty, liability and limits thereon, and any provisions which expressly or by their nature are required to survive such termination in order to achieve their purpose, shall so survive until it shall no longer be necessary for them to survive in order to achieve their purpose.”
Open citationJul 31, 2026indemnity / liabilitymedium
legal burden
Latest stance: liability limited
“Third-Party Services and Linked Websites . The Services may be used to interface with certain third-party services and applications (“ Third-Party Services ”). Third-Party Services are governed by the terms made available by the provider of such Third-Party Service. Semrush may also provide tools through the Services that enable you to exchange information, including User Content (as defined in the Content Policy), between the Services and Third-Party Services. By using one of these tools, you hereby authorize Semrush to transfer that information to the applicable Third-Party Service(s). Semrush is not responsible for monitoring any transaction between you and any such Third-Party Services. You are responsible for reviewing the terms of use and privacy policy of any Third-Party Services before sharing any User Content or information with such Third-Party Services. Once sharing occurs, Semrush has no control over the information that has been shared, and Semrush will not be able to remove such information from third-party servers. Semrush disclaims all liability for any data security or privacy breaches that may occur once information is shared with Third-Party Services. The Services may also contain links to third-party websites (“ Linked Websites ”). Semrush is not responsible for the content or practices of Linked Websites and disclaims any liability related to your use of Linked Websites.”
Open citationJul 31, 2026commercial usehigh
content license
Latest stance: sublicensable or transferable
“Restrictions . You may not, directly or indirectly, (a) sublicense, resell, rent, lease, transfer, assign, time share or otherwise commercially exploit or make the Services or any portion thereof available to any third party; (b) use the Services for any purpose or in any manner that is unlawful (including without limitation in violation of any data, privacy, anti-bribery or export control laws) or is prohibited by this Agreement; (c) permit any person or entity who is not an Authorized User to use or access any Services; (d) read or attempt to read or derive the source code of the Services or the software underlying the Services (except as permitted by law); (e) work around any technical limitations in the Services; (f) interfere or attempt to interfere with or disrupt the integrity, security, functionality or performance of the Services or its components; (g) load or penetration test the Services, or use the Services in any manner that is, or could reasonably be expected to be, detrimental to our ability to provide Services to any other customer or in any manner that interferes with any other party’s use of the Services; (h) modify, translate, adapt, create, or attempt to create any derivative works of the Services; (i) access the Services if you are a competitor of ours or use the Services to build a similar or competitive work; (j) hack or otherwise attempt to gain unauthorized access to the Services or its related systems or networks; (k) use or launch any automated system, including, “robots,” “spiders,” or “offline readers,” that sends more request messages to our servers in a given period of time than a human can reasonably produce in the same period by using a conventional browser; (l) frame or mirror any content forming part of the Services; (m) knowingly”
Open citationJul 31, 2026commercial uselow
commercial use
Latest stance: allowed
“Suspension . Semrush reserves the right to monitor compliance with this Agreement. Semrush may, without prejudice to our rights under this Agreement or applicable law, suspend any or all of the Services, effective immediately upon notice (which may be electronic) if (a) Semrush determines in good faith that your use of the Services violates any applicable law, the terms of this Agreement or the rights of any third party; (b) we are prohibited by court order or order of another governmental authority from providing access to the Services; or (c) we reasonably determine that the Services are being used for any abusive, illegal or fraudulent activity that the Services are subject to a security incident, denial of service attack, or other event that impacts the security of the Services or any User Content. Such suspension may apply to specific jurisdictions, lines of business, a specific customer or customers, or a group of users. If you are a Customer of Paid Services, Semrush will use commercially reasonable efforts to give you thirty (30) days after notice of suspension to back up your data stored in the Services, after which we may remove it entirely from our servers. If you have any amounts due that remain unpaid for ten (10) days following your receipt of notice of non-payment, or if we are unable to process payment through your billing account on record, we may suspend your access to any or all of the Services, provided we will not suspend the portion of the Services for which you are disputing the applicable charges reasonably and in good faith and are cooperating diligently to resolve the dispute.”
Open citationJul 31, 2026moderationhigh
content license
Latest stance: sublicensable or transferable
“If Semrush detects repeated accesses to the same Account from various locations, devices, IP addresses in excess of the limits covered by your Subscription Plan, Semrush may immediately suspend or terminate such Account in its sole discretion. Except as permitted by Semrush (including through the use of functionality included in the Services), Accounts are not transferable. Different Subscription Plan limitations may apply to each type of Account, and the functionality of each Account may vary based on its type designation.”
Open citationJul 31, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“Governing Law and Jurisdiction . Subject to Section 2 (Dispute Resolution by Binding Arbitration), if you are located in the European Economic Area (EEA), Switzerland or the United Kingdom, this Agreement is governed by the laws of the Republic of Ireland and jurisdiction and venue shall be Dublin, Ireland. Subject to Section 2 (Dispute Resolution By Binding Arbitration), if you are located within North America, South America or in a country other than in the EEA, Switzerland or the United Kingdom, or if you are using only Unpaid Services, this Agreement is governed by the laws of the Commonwealth of Massachusetts, U.S.A. and jurisdiction and venue shall be the Commonwealth of Massachusetts. Governing law is without regard to any conflicts of law principles. The United Nations Convention on Contracts for the International Sale of Goods will not apply to this Agreement.”
Open citationJul 31, 2026privacyhigh
content ownership
Latest stance: platform claims or reserves rights
“You agree that we may charge interest of one point five percent (1.5%) per month for past due invoices, or the highest rate permitted by law, and you are liable for reasonable attorney fees and collection costs arising from our efforts to collect on past due amounts. If you fail to pay an invoice, we reserve the right to cancel your subscription and access to the Services, and any data associated with your subscription or the Services. In the event that your payment history or creditworthiness is deemed unsatisfactory by us, we reserve the right to require an upfront security deposit or advance payment, and to suspend or terminate the Services until such payment is received. You can access the details of your Subscription Plan, including any prepaid amounts, by accessing your Account. Except as otherwise set forth in this Agreement, including in our Cancellation and Refund Policy, located at https://www.semrush.com/company/legal/refund-policy/ (“ Cancellation Policy ”), all payment obligations are non-cancellable and all Fees paid are non-refundable. If you demonstrate a pattern of repeated registrations for paid Services followed by cancellation and request for refund, we may, in our sole discretion, withhold further registrations and/or refuse further refunds. If you purchase through an Order, and you dispute an invoice in good faith, you must notify Semrush in writing prior to the applicable due date, and you must pay all undisputed amounts on time.”
Open citationJul 31, 2026moderationhigh
content ownership
Latest stance: platform claims or reserves rights
“Change in Fees . We reserve the right to monitor the number of users using your Account(s), as well as your use of the Services. You agree to pay the additional Fees if you exceed the limits of your Subscription Plan. You also agree to pay the Fees applicable to any additional Services you or any Authorized Users add, or any changes you or any Authorized Users make to your Subscription Plan, during the term of your Subscription Plan (“ Subscription Term ”). Such additional Fees will become effective as of the date of such addition or change and may not be decreased during your Subscription Term. We may change the Fees and introduce new charges applicable to your use of the Services, which (unless otherwise agreed in writing with Semrush) will become effective as of the first day of the renewal of your Subscription Term. We may also increase the Fees upon notice if we make changes in the Services at your request.”
Open citationJul 31, 2026confidentialityhigh
content ownership
Latest stance: platform claims or reserves rights
“Feedback . You are under no obligation to give Semrush any ideas, suggestions, comments, or other feedback related to the Website, the Services, or Semrush (“ Feedback ”). If you elect to provide any Feedback, you agree that all such Feedback is non-confidential and that we own all rights to use and incorporate such Feedback into the Services, or any other product or service, without payment or attribution to you.”
Open citationJul 31, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“YOU MAY NOT USE OUR SERVICES IF YOU DO NOT AGREE TO THE FOREGOING BINDING ARBITRATION PROVISIONS.”
Open citationJul 20, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“SEMrush Inc. is based in the United States and other members of our group are based in countries outside the EEA or the UK (please read the Affiliates section above for more information). If you are accessing our websites and the Services from the EEA, the UK or other regions with laws governing data collection and use, please note that in connection with our business and for administrative, management and legal purposes, we may transfer your personal data from the country where you reside to SEMrush Inc. in the United States and to other members of our group in the jurisdictions in which our affiliates are established and to our service providers in the United States. These countries may have data protection laws less stringent than or otherwise different from the laws in effect in the country in which you are located.”
Open citationJul 20, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“features, such as the Facebook or LinkedIn button. You are the only person who decides if you would like to press this button and share your personal data with the respective third-party operators of widgets or social media. These widgets and features collect your IP address, the information about the page you are visiting during your use of the Services and may set a cookie to enable the feature to function properly. Widgets and social media features are either hosted by a third party or hosted directly within our Services. Your interactions with these features are governed by the privacy policy of the company providing it and we recommend that you read them prior to sharing your data with such third parties.”
Open citationJul 20, 2026privacyhigh
data sharing
Latest stance: sale or sell
“Semrush will not sell, rent, lease or otherwise provide your personal data to others, except in order to provide you with the products and services you request and as further described below, or with your permission or as required by applicable law.”
Open citationJul 20, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“Affiliates . We may disclose your data to our affiliates for administrative purposes; to help provide our Services (such as providing engineering services), and related customer support or to conduct sales and marketing activities on our behalf. For example, if you request information about a company or a service from a Semrush company, then we may pass your personal data relevant to such request onto another Semrush company to enable them to appropriately respond to your request.”
Open citationJul 20, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“Social networking websites . Where permissible according to applicable law or with your consent where required by law, we may use certain limited personal data about you, such as your email address, to hash it and to share it with social network websites, such as Facebook, LinkedIn or Google, to generate leads, drive traffic to our websites or otherwise promote our products or Services. The social network websites with which we may share your personal data are not controlled or supervised by us. Therefore, any questions regarding how your social network websites service provider processes your personal data should be directed to such provider.”
Open citationJul 20, 2026privacyhigh
data sharing
Latest stance: sale or sell
“Opt out of the sharing or processing of your personal data for targeted advertising purposes. To exercise this right, you can visit the “Do Not Sell or Share My Personal Information” link in the footer of our website.”
Open citationJul 20, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“PLEASE READ THESE TERMS OF SERVICE CAREFULLY, INCLUDING THE ARBITRATION PROVISION IN SECTION 2. IF YOU DO NOT AGREE WITH THESE TERMS, YOU MAY NOT REGISTER FOR OR USE THE SERVICES.”
Open citationJul 20, 2026commercial uselow
commercial use
Latest stance: allowed
“Suspension . Semrush reserves the right to monitor compliance with this Agreement. Semrush may, without prejudice to our rights under this Agreement or applicable law, suspend any or all of the Services, effective immediately upon notice (which may be electronic) if (a) Semrush determines in good faith that your use of the Services violates any applicable law, the terms of this Agreement or the rights of any third party; (b) we are prohibited by court order or order of another governmental authority from providing access to the Services; or (c) we reasonably determine that the Services are being used for any abusive, illegal or fraudulent activity that the Services are subject to a security incident, denial of service attack, or other event that impacts the security of the Services or any User Content. Such suspension may apply to specific jurisdictions, lines of business, a specific customer or customers, or a group of users. If you are a Customer of Paid Services, Semrush will use commercially reasonable efforts to give you thirty (30) days after notice of suspension to back up your data stored in the Services, after which we may remove it entirely from our servers. If you have any amounts due that remain unpaid for ten (10) days following your receipt of notice of non-payment, or if we are unable to process payment through your billing account on record, we may suspend your access to any or all of the Services, provided we will not suspend the portion of the Services for which you are disputing the applicable charges reasonably and in good faith and are cooperating diligently to resolve the dispute.”
Open citationJul 20, 2026commercial usehigh
content license
Latest stance: sublicensable or transferable
“Restrictions . You may not, directly or indirectly, (a) sublicense, resell, rent, lease, transfer, assign, time share or otherwise commercially exploit or make the Services or any portion thereof available to any third party; (b) use the Services for any purpose or in any manner that is unlawful (including without limitation in violation of any data, privacy, anti-bribery or export control laws) or is prohibited by this Agreement; (c) permit any person or entity who is not an Authorized User to use or access any Services; (d) read or attempt to read or derive the source code of the Services or the software underlying the Services (except as permitted by law); (e) work around any technical limitations in the Services; (f) interfere or attempt to interfere with or disrupt the integrity, security, functionality or performance of the Services or its components; (g) load or penetration test the Services, or use the Services in any manner that is, or could reasonably be expected to be, detrimental to our ability to provide Services to any other customer or in any manner that interferes with any other party’s use of the Services; (h) modify, translate, adapt, create, or attempt to create any derivative works of the Services; (i) access the Services if you are a competitor of ours or use the Services to build a similar or competitive work; (j) hack or otherwise attempt to gain unauthorized access to the Services or its related systems or networks; (k) use or launch any automated system, including, “robots,” “spiders,” or “offline readers,” that sends more request messages to our servers in a given period of time than a human can reasonably produce in the same period by using a conventional browser; (l) frame or mirror any content forming part of the Services; (m) knowingly”
Open citationJul 20, 2026moderationhigh
content license
Latest stance: sublicensable or transferable
“If Semrush detects repeated accesses to the same Account from various locations, devices, IP addresses in excess of the limits covered by your Subscription Plan, Semrush may immediately suspend or terminate such Account in its sole discretion. Except as permitted by Semrush (including through the use of functionality included in the Services), Accounts are not transferable. Different Subscription Plan limitations may apply to each type of Account, and the functionality of each Account may vary based on its type designation.”
Open citationJul 20, 2026privacyhigh
content ownership
Latest stance: platform claims or reserves rights
“You agree that we may charge interest of one point five percent (1.5%) per month for past due invoices, or the highest rate permitted by law, and you are liable for reasonable attorney fees and collection costs arising from our efforts to collect on past due amounts. If you fail to pay an invoice, we reserve the right to cancel your subscription and access to the Services, and any data associated with your subscription or the Services. In the event that your payment history or creditworthiness is deemed unsatisfactory by us, we reserve the right to require an upfront security deposit or advance payment, and to suspend or terminate the Services until such payment is received. You can access the details of your Subscription Plan, including any prepaid amounts, by accessing your Account. Except as otherwise set forth in this Agreement, including in our Cancellation and Refund Policy, located at https://www.semrush.com/company/legal/refund-policy/ (“ Cancellation Policy ”), all payment obligations are non-cancellable and all Fees paid are non-refundable. If you demonstrate a pattern of repeated registrations for paid Services followed by cancellation and request for refund, we may, in our sole discretion, withhold further registrations and/or refuse further refunds. If you purchase through an Order, and you dispute an invoice in good faith, you must notify Semrush in writing prior to the applicable due date, and you must pay all undisputed amounts on time.”
Open citationJul 20, 2026moderationhigh
content ownership
Latest stance: platform claims or reserves rights
“Change in Fees . We reserve the right to monitor the number of users using your Account(s), as well as your use of the Services. You agree to pay the additional Fees if you exceed the limits of your Subscription Plan. You also agree to pay the Fees applicable to any additional Services you or any Authorized Users add, or any changes you or any Authorized Users make to your Subscription Plan, during the term of your Subscription Plan (“ Subscription Term ”). Such additional Fees will become effective as of the date of such addition or change and may not be decreased during your Subscription Term. We may change the Fees and introduce new charges applicable to your use of the Services, which (unless otherwise agreed in writing with Semrush) will become effective as of the first day of the renewal of your Subscription Term. We may also increase the Fees upon notice if we make changes in the Services at your request.”
Open citationJul 20, 2026confidentialityhigh
content ownership
Latest stance: platform claims or reserves rights
“Feedback . You are under no obligation to give Semrush any ideas, suggestions, comments, or other feedback related to the Website, the Services, or Semrush (“ Feedback ”). If you elect to provide any Feedback, you agree that all such Feedback is non-confidential and that we own all rights to use and incorporate such Feedback into the Services, or any other product or service, without payment or attribution to you.”
Open citationJul 20, 2026commercial usemedium
data sharing
Latest stance: third party or vendor sharing
“Restrictions . You may not, directly or indirectly, (a) sublicense, resell, rent, lease, transfer, assign, time share or otherwise commercially exploit or make the Services or any portion thereof available to any third party; (b) use the Services for any purpose or in any manner that is unlawful (including without limitation in violation of any data, privacy, anti-bribery or export control laws) or is prohibited by this Agreement; (c) permit any person or entity who is not an Authorized User to use or access any Services; (d) read or attempt to read or derive the source code of the Services or the software underlying the Services (except as permitted by law); (e) work around any technical limitations in the Services; (f) interfere or attempt to interfere with or disrupt the integrity, security, functionality or performance of the Services or its components; (g) load or penetration test the Services, or use the Services in any manner that is, or could reasonably be expected to be, detrimental to our ability to provide Services to any other customer or in any manner that interferes with any other party’s use of the Services; (h) modify, translate, adapt, create, or attempt to create any derivative works of the Services; (i) access the Services if you are a competitor of ours or use the Services to build a similar or competitive work; (j) hack or otherwise attempt to gain unauthorized access to the Services or its related systems or networks; (k) use or launch any automated system, including, “robots,” “spiders,” or “offline readers,” that sends more request messages to our servers in a given period of time than a human can reasonably produce in the same period by using a conventional browser; (l) frame or mirror any content forming part of the Services; (m) knowingly”
Open citationJul 20, 2026subprocessors / sharingmedium
data sharing
Latest stance: third party or vendor sharing
“Access to Beta Versions . Semrush may provide you with access to new functionality, tools, resources and related information which may contain ideas about the new tools and functionality, and which are not yet generally available to our users (“ Beta Version ”). Semrush may suspend, limit or terminate access to a Beta Version at any time. You agree that Beta Versions are the confidential information of Semrush and not to disclose any information about any Beta Version to any third party or use the Beta Version other than for your internal testing and evaluation purposes and otherwise in accordance with this Agreement. You agree that Semrush is under no obligation to make any portion of any Beta Version generally available in a new release of the Services and that Semrush makes no representations or warranties, whether express or implied, with respect to the performance, availability, functionality or general release of any Beta Version.”
Open citationJul 20, 2026subprocessors / sharingmedium
data sharing
Latest stance: third party or vendor sharing
“Confidentiality . All confidential information disclosed by a party (“ Disclosing Party ”) to the other party (“ Receiving Party ”), whether orally or in writing, that is designated in writing as confidential at the time of its disclosure or that should be reasonably understood to be confidential given the nature of the information or the circumstances of its disclosure (“ Confidential Information ”) will be safeguarded by the Receiving Party to the same extent that the Receiving Party safeguards its own information of like kind, but using not less than a reasonable degree of care. The Receiving Party shall not use Confidential Information for any purpose outside the scope of this Agreement or disclose Confidential Information to any third party (except as explicitly stated in our Privacy Policy). The Receiving Party’s obligations under this section shall not apply to information which is publicly available through no fault of the Receiving Party, already in Receiving Party’s possession without obligation of confidentiality, rightfully obtained by Receiving Party from third parties not under obligation of confidentiality, or independently developed by Receiving Party as evidenced by written documentation. If the Receiving Party is requested pursuant to a court or government order to disclose Confidential Information, the Receiving Party will give the Disclosing Party written notice (if not legally prohibited from doing so) sufficient to enable the Disclosing Party to seek protective order and the Receiving Party will cooperate with the Disclosing Party in such effort.”
Open citationJul 20, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“This arbitration provision shall survive termination of this Agreement.”
Open citationJul 20, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“PLEASE READ THIS CAREFULLY. IT AFFECTS YOUR RIGHTS. You agree to attempt in good faith to settle any dispute or claim that has or may arise between us, which arises out of or relates in any way to this Agreement or your use of the Services, or Website (each, a “ Claim ”), by way of consultations between you and us, which consultations will be initiated upon written notice by any party to the other (the “ Consultation Notice ”). The Consultation Notice must describe the nature and basis of the Claim and set forth the specific relief sought (“ Demand ”). If such Claim cannot be resolved within thirty (30) days after the Consultation Notice is received, any party to the consultations may initiate an arbitration proceeding upon written notice to the other party in accordance with this Section 2. Any notice to us under this Section 2 should be addressed to legal@semrush.com (“ Notice Address ”). You agree to arbitrate all Claims between you and us, that cannot be amicably resolved in accordance with the foregoing paragraph. This agreement to arbitrate is intended to be broadly interpreted. It includes, but is not limited to: (a) claims arising out of or relating to any aspect of your relationship with us, whether based in contract, tort, statute, fraud, misrepresentation or any other legal theory; and (b) claims that could be alleged as class action Claims (and you agree to waive the right to participate in a class action in accordance with this Section 2).”
Open citationJul 20, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“The arbitration will be governed by the American Arbitration Association (“ AAA ”) under its then-prevailing rules and procedures (collectively, the “ AAA Rules ”), as modified by this Agreement (but expressly excluding the Supplementary Rules for Class Arbitration and any other AAA Rules that conflict with the waiver of class arbitration and representative proceedings below), and will be administered by one (1) arbitrator with relevant industry experience appointed in accordance with the AAA Rules. The AAA Rules are available at https://www.adr.org/Rules or by calling (800) 778-7879. The arbitrator is bound by the terms of this Agreement and shall apply Massachusetts law consistent with the Federal Arbitration Act and applicable statutes of limitations, and shall honor claims of privilege recognized at law. All issues are for the arbitrator to decide, including, without limitation, issues relating to the applicability and enforceability of this arbitration agreement.”
Open citationJul 20, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“Unless otherwise mutually agreed by the parties to the arbitration, any arbitration hearings under this Section 2 will take place in the county where you are domiciled. If your Claim is for five thousand US dollars (USD $5,000) or less, you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic hearing, or by an in-person hearing as established by the AAA Rules. If your Claim exceeds five thousand US dollars (USD $5,000), the right to a hearing will be determined by the AAA Rules. Except as otherwise provided for in this Section 2, in any arbitration between you and us under this Section 2, all AAA filing, administration and arbitrator fees for any arbitration initiated in accordance with the notice requirements above where Claims for damages do not exceed ten thousand US dollars (USD $10,000) shall, at your written request, be paid by us. Any request for payment of fees by us shall be submitted by mail to the AAA along with your demand for arbitration, and we will make arrangements to pay all necessary fees directly to the AAA. If the value of the relief sought is more than ten thousand US dollars (USD $10,000) and you are able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, we will pay as much of the filing, administration and arbitrator fees as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive. If, however, the arbitrator finds that either the substance of your Claim or the relief sought in the Demand is frivolous or brought for an improper purpose, you agree to reimburse us for all monies previously disbursed that are otherwise your obligation to pay under the AAA Rules.”
Open citationJul 20, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“With the exception of the provision in the preceding paragraph prohibiting class arbitration or representative proceedings, if an arbitrator or court decides that any part of this Section 2 is invalid or unenforceable, the other parts of this Section 2 shall still apply to the maximum extent possible. In the event that the foregoing prohibition on class arbitration or representative proceedings is deemed invalid or unenforceable, then the entirety of this Section 2 shall be null and void. The remainder of the Agreement, including, without limitation, Section 11.4 (Governing Law and Jurisdiction), will remain in force.”
Open citationJul 20, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“You may opt-out of this arbitration provision only by written notice to us at the Notice Address ( legal@semrush.com ) within thirty (30) days of your acceptance of this Agreement, which notice shall include your name, address, and a clear statement that you do not wish to resolve disputes with us through arbitration.”
Open citationJul 20, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“If we make any change to this arbitration provision (other than a change to the Notice Address) during the term of your relationship with us, that change shall not apply to any Claim against us initiated prior to the effective date of the change. The change shall apply to all other Claims that have arisen or may arise between you and us. We will notify you of changes to this arbitration provision by posting the amended terms on the Site or by email, in each case at least thirty (30) days before the effective date of the changes.”
Open citationJul 20, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“YOU MAY NOT USE OUR SERVICES IF YOU DO NOT AGREE TO THE FOREGOING BINDING ARBITRATION PROVISIONS.”
Open citationJul 20, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“Governing Law and Jurisdiction . Subject to Section 2 (Dispute Resolution by Binding Arbitration), if you are located in the European Economic Area (EEA), Switzerland or the United Kingdom, this Agreement is governed by the laws of the Republic of Ireland and jurisdiction and venue shall be Dublin, Ireland. Subject to Section 2 (Dispute Resolution By Binding Arbitration), if you are located within North America, South America or in a country other than in the EEA, Switzerland or the United Kingdom, or if you are using only Unpaid Services, this Agreement is governed by the laws of the Commonwealth of Massachusetts, U.S.A. and jurisdiction and venue shall be the Commonwealth of Massachusetts. Governing law is without regard to any conflicts of law principles. The United Nations Convention on Contracts for the International Sale of Goods will not apply to this Agreement.”
Open citationJul 20, 2026indemnity / liabilitymedium
legal burden
Latest stance: liability limited
“Third-Party Services and Linked Websites . The Services may be used to interface with certain third-party services and applications (“ Third-Party Services ”). Third-Party Services are governed by the terms made available by the provider of such Third-Party Service. Semrush may also provide tools through the Services that enable you to exchange information, including User Content (as defined in the Content Policy), between the Services and Third-Party Services. By using one of these tools, you hereby authorize Semrush to transfer that information to the applicable Third-Party Service(s). Semrush is not responsible for monitoring any transaction between you and any such Third-Party Services. You are responsible for reviewing the terms of use and privacy policy of any Third-Party Services before sharing any User Content or information with such Third-Party Services. Once sharing occurs, Semrush has no control over the information that has been shared, and Semrush will not be able to remove such information from third-party servers. Semrush disclaims all liability for any data security or privacy breaches that may occur once information is shared with Third-Party Services. The Services may also contain links to third-party websites (“ Linked Websites ”). Semrush is not responsible for the content or practices of Linked Websites and disclaims any liability related to your use of Linked Websites.”
Open citationJul 20, 2026indemnity / liabilitymedium
legal burden
Latest stance: liability limited
“Survival . Upon any termination of this Agreement for any reason, all provisions regarding indemnification, warranty, liability and limits thereon, and any provisions which expressly or by their nature are required to survive such termination in order to achieve their purpose, shall so survive until it shall no longer be necessary for them to survive in order to achieve their purpose.”
Open citationJul 20, 2026traininghigh
model training
Latest stance: training permitted
“take any action that would cause any portion of the Services to be placed in the public domain; (n) remove, alter, or obscure any proprietary notices of Semrush, its licensors, or its suppliers included in the Services; (o) use the Services to create, send, or store infringing, obscene, threatening, libelous, or otherwise unlawful or tortious material, including material that is harmful to children, and including spam, unsolicited commercial, or other harmful emails, or otherwise harass, threaten, demean, embarrass, bully, or harm any individual; (p) harvest or scrape any content of the Services or any related system or service; (q) perform any fraudulent activity including impersonating any person or entity, claiming a false affiliation or identity, or accessing any other Account without permission; or (r) use, access, copy, or process any Semrush intellectual property (including insights, analyses, suggestions, graphs and other outputs from the Services, including generative AI outputs) or Semrush Confidential Information as inputs/prompts into, or for the purposes of developing, training, improving, fine-tuning, testing, or otherwise enhancing, any artificial intelligence, machine learning, or similar technologies (including but not limited to large language models, generative AI systems, predictive analytics, or algorithmic models), including by means of combining or commingling the foregoing with other datasets for such purpose (except for Semrush’s official integrations embedded into an AI system).”
Open citationJul 20, 2026tier differencesmedium
tier condition
Latest stance: rights or controls vary by tier
“Visitors and Customers . You can visit the Website in a visitor (non-registered) capacity; provided, to use the Services, you must register as either a paid or unpaid user. As an unpaid user, you will have access only to certain limited functionality within the Services that Semrush elects to make available on an unpaid trial or free basis (“ Unpaid Services ”). As a paid user you will have access to certain additional features as specified in your subscription (“ Paid Services ”).”
Open citationJul 20, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“SEMrush Inc. is based in the United States and other members of our group are based in countries outside the EEA or the UK (please read the Affiliates section above for more information). If you are accessing our websites and the Services from the EEA, the UK or other regions with laws governing data collection and use, please note that in connection with our business and for administrative, management and legal purposes, we may transfer your personal data from the country where you reside to SEMrush Inc. in the United States and to other members of our group in the jurisdictions in which our affiliates are established and to our service providers in the United States. These countries may have data protection laws less stringent than or otherwise different from the laws in effect in the country in which you are located.”
Open citationJul 20, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“Affiliates . We may disclose your data to our affiliates for administrative purposes; to help provide our Services (such as providing engineering services), and related customer support or to conduct sales and marketing activities on our behalf. For example, if you request information about a company or a service from a Semrush company, then we may pass your personal data relevant to such request onto another Semrush company to enable them to appropriately respond to your request.”
Open citationJul 20, 2026privacyhigh
data sharing
Latest stance: sale or sell
“Opt out of the sharing or processing of your personal data for targeted advertising purposes. To exercise this right, you can visit the “Do Not Sell or Share My Personal Information” link in the footer of our website.”
Open citationJul 20, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“Social networking websites . Where permissible according to applicable law or with your consent where required by law, we may use certain limited personal data about you, such as your email address, to hash it and to share it with social network websites, such as Facebook, LinkedIn or Google, to generate leads, drive traffic to our websites or otherwise promote our products or Services. The social network websites with which we may share your personal data are not controlled or supervised by us. Therefore, any questions regarding how your social network websites service provider processes your personal data should be directed to such provider.”
Open citationJul 20, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“features, such as the Facebook or LinkedIn button. You are the only person who decides if you would like to press this button and share your personal data with the respective third-party operators of widgets or social media. These widgets and features collect your IP address, the information about the page you are visiting during your use of the Services and may set a cookie to enable the feature to function properly. Widgets and social media features are either hosted by a third party or hosted directly within our Services. Your interactions with these features are governed by the privacy policy of the company providing it and we recommend that you read them prior to sharing your data with such third parties.”
Open citationJul 20, 2026privacyhigh
data sharing
Latest stance: sale or sell
“Semrush will not sell, rent, lease or otherwise provide your personal data to others, except in order to provide you with the products and services you request and as further described below, or with your permission or as required by applicable law.”
Open citationJul 8, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“This arbitration provision shall survive termination of this Agreement.”
Open citationJul 8, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“The arbitration will be governed by the American Arbitration Association (“ AAA ”) under its then-prevailing rules and procedures (collectively, the “ AAA Rules ”), as modified by this Agreement (but expressly excluding the Supplementary Rules for Class Arbitration and any other AAA Rules that conflict with the waiver of class arbitration and representative proceedings below), and will be administered by one (1) arbitrator with relevant industry experience appointed in accordance with the AAA Rules. The AAA Rules are available at https://www.adr.org/Rules or by calling (800) 778-7879. The arbitrator is bound by the terms of this Agreement and shall apply Massachusetts law consistent with the Federal Arbitration Act and applicable statutes of limitations, and shall honor claims of privilege recognized at law. All issues are for the arbitrator to decide, including, without limitation, issues relating to the applicability and enforceability of this arbitration agreement.”
Open citationJul 8, 2026indemnity / liabilitymedium
legal burden
Latest stance: liability limited
“Third-Party Services and Linked Websites . The Services may be used to interface with certain third-party services and applications (“ Third-Party Services ”). Third-Party Services are governed by the terms made available by the provider of such Third-Party Service. Semrush may also provide tools through the Services that enable you to exchange information, including User Content (as defined in the Content Policy), between the Services and Third-Party Services. By using one of these tools, you hereby authorize Semrush to transfer that information to the applicable Third-Party Service(s). Semrush is not responsible for monitoring any transaction between you and any such Third-Party Services. You are responsible for reviewing the terms of use and privacy policy of any Third-Party Services before sharing any User Content or information with such Third-Party Services. Once sharing occurs, Semrush has no control over the information that has been shared, and Semrush will not be able to remove such information from third-party servers. Semrush disclaims all liability for any data security or privacy breaches that may occur once information is shared with Third-Party Services. The Services may also contain links to third-party websites (“ Linked Websites ”). Semrush is not responsible for the content or practices of Linked Websites and disclaims any liability related to your use of Linked Websites.”
Open citationJul 8, 2026indemnity / liabilitymedium
legal burden
Latest stance: liability limited
“Survival . Upon any termination of this Agreement for any reason, all provisions regarding indemnification, warranty, liability and limits thereon, and any provisions which expressly or by their nature are required to survive such termination in order to achieve their purpose, shall so survive until it shall no longer be necessary for them to survive in order to achieve their purpose.”
Open citationJul 8, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“Unless otherwise mutually agreed by the parties to the arbitration, any arbitration hearings under this Section 2 will take place in the county where you are domiciled. If your Claim is for five thousand US dollars (USD $5,000) or less, you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic hearing, or by an in-person hearing as established by the AAA Rules. If your Claim exceeds five thousand US dollars (USD $5,000), the right to a hearing will be determined by the AAA Rules. Except as otherwise provided for in this Section 2, in any arbitration between you and us under this Section 2, all AAA filing, administration and arbitrator fees for any arbitration initiated in accordance with the notice requirements above where Claims for damages do not exceed ten thousand US dollars (USD $10,000) shall, at your written request, be paid by us. Any request for payment of fees by us shall be submitted by mail to the AAA along with your demand for arbitration, and we will make arrangements to pay all necessary fees directly to the AAA. If the value of the relief sought is more than ten thousand US dollars (USD $10,000) and you are able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, we will pay as much of the filing, administration and arbitrator fees as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive. If, however, the arbitrator finds that either the substance of your Claim or the relief sought in the Demand is frivolous or brought for an improper purpose, you agree to reimburse us for all monies previously disbursed that are otherwise your obligation to pay under the AAA Rules.”
Open citationJul 8, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“With the exception of the provision in the preceding paragraph prohibiting class arbitration or representative proceedings, if an arbitrator or court decides that any part of this Section 2 is invalid or unenforceable, the other parts of this Section 2 shall still apply to the maximum extent possible. In the event that the foregoing prohibition on class arbitration or representative proceedings is deemed invalid or unenforceable, then the entirety of this Section 2 shall be null and void. The remainder of the Agreement, including, without limitation, Section 11.4 (Governing Law and Jurisdiction), will remain in force.”
Open citationJul 8, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“You may opt-out of this arbitration provision only by written notice to us at the Notice Address ( legal@semrush.com ) within thirty (30) days of your acceptance of this Agreement, which notice shall include your name, address, and a clear statement that you do not wish to resolve disputes with us through arbitration.”
Open citationJul 8, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“If we make any change to this arbitration provision (other than a change to the Notice Address) during the term of your relationship with us, that change shall not apply to any Claim against us initiated prior to the effective date of the change. The change shall apply to all other Claims that have arisen or may arise between you and us. We will notify you of changes to this arbitration provision by posting the amended terms on the Site or by email, in each case at least thirty (30) days before the effective date of the changes.”
Open citationJul 8, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“YOU MAY NOT USE OUR SERVICES IF YOU DO NOT AGREE TO THE FOREGOING BINDING ARBITRATION PROVISIONS.”
Open citationJul 8, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“Governing Law and Jurisdiction . Subject to Section 2 (Dispute Resolution by Binding Arbitration), if you are located in the European Economic Area (EEA), Switzerland or the United Kingdom, this Agreement is governed by the laws of the Republic of Ireland and jurisdiction and venue shall be Dublin, Ireland. Subject to Section 2 (Dispute Resolution By Binding Arbitration), if you are located within North America, South America or in a country other than in the EEA, Switzerland or the United Kingdom, or if you are using only Unpaid Services, this Agreement is governed by the laws of the Commonwealth of Massachusetts, U.S.A. and jurisdiction and venue shall be the Commonwealth of Massachusetts. Governing law is without regard to any conflicts of law principles. The United Nations Convention on Contracts for the International Sale of Goods will not apply to this Agreement.”
Open citationJul 8, 2026moderationhigh
content license
Latest stance: sublicensable or transferable
“If Semrush detects repeated accesses to the same Account from various locations, devices, IP addresses in excess of the limits covered by your Subscription Plan, Semrush may immediately suspend or terminate such Account in its sole discretion. Except as permitted by Semrush (including through the use of functionality included in the Services), Accounts are not transferable. Different Subscription Plan limitations may apply to each type of Account, and the functionality of each Account may vary based on its type designation.”
Open citationJul 8, 2026commercial usehigh
content license
Latest stance: sublicensable or transferable
“Restrictions . You may not, directly or indirectly, (a) sublicense, resell, rent, lease, transfer, assign, time share or otherwise commercially exploit or make the Services or any portion thereof available to any third party; (b) use the Services for any purpose or in any manner that is unlawful (including without limitation in violation of any data, privacy, anti-bribery or export control laws) or is prohibited by this Agreement; (c) permit any person or entity who is not an Authorized User to use or access any Services; (d) read or attempt to read or derive the source code of the Services or the software underlying the Services (except as permitted by law); (e) work around any technical limitations in the Services; (f) interfere or attempt to interfere with or disrupt the integrity, security, functionality or performance of the Services or its components; (g) load or penetration test the Services, or use the Services in any manner that is, or could reasonably be expected to be, detrimental to our ability to provide Services to any other customer or in any manner that interferes with any other party’s use of the Services; (h) modify, translate, adapt, create, or attempt to create any derivative works of the Services; (i) access the Services if you are a competitor of ours or use the Services to build a similar or competitive work; (j) hack or otherwise attempt to gain unauthorized access to the Services or its related systems or networks; (k) use or launch any automated system, including, “robots,” “spiders,” or “offline readers,” that sends more request messages to our servers in a given period of time than a human can reasonably produce in the same period by using a conventional browser; (l) frame or mirror any content forming part of the Services; (m) knowingly”
Open citationJul 8, 2026subprocessors / sharingmedium
data sharing
Latest stance: third party or vendor sharing
“Confidentiality . All confidential information disclosed by a party (“ Disclosing Party ”) to the other party (“ Receiving Party ”), whether orally or in writing, that is designated in writing as confidential at the time of its disclosure or that should be reasonably understood to be confidential given the nature of the information or the circumstances of its disclosure (“ Confidential Information ”) will be safeguarded by the Receiving Party to the same extent that the Receiving Party safeguards its own information of like kind, but using not less than a reasonable degree of care. The Receiving Party shall not use Confidential Information for any purpose outside the scope of this Agreement or disclose Confidential Information to any third party (except as explicitly stated in our Privacy Policy). The Receiving Party’s obligations under this section shall not apply to information which is publicly available through no fault of the Receiving Party, already in Receiving Party’s possession without obligation of confidentiality, rightfully obtained by Receiving Party from third parties not under obligation of confidentiality, or independently developed by Receiving Party as evidenced by written documentation. If the Receiving Party is requested pursuant to a court or government order to disclose Confidential Information, the Receiving Party will give the Disclosing Party written notice (if not legally prohibited from doing so) sufficient to enable the Disclosing Party to seek protective order and the Receiving Party will cooperate with the Disclosing Party in such effort.”
Open citationJul 8, 2026commercial uselow
commercial use
Latest stance: allowed
“Suspension . Semrush reserves the right to monitor compliance with this Agreement. Semrush may, without prejudice to our rights under this Agreement or applicable law, suspend any or all of the Services, effective immediately upon notice (which may be electronic) if (a) Semrush determines in good faith that your use of the Services violates any applicable law, the terms of this Agreement or the rights of any third party; (b) we are prohibited by court order or order of another governmental authority from providing access to the Services; or (c) we reasonably determine that the Services are being used for any abusive, illegal or fraudulent activity that the Services are subject to a security incident, denial of service attack, or other event that impacts the security of the Services or any User Content. Such suspension may apply to specific jurisdictions, lines of business, a specific customer or customers, or a group of users. If you are a Customer of Paid Services, Semrush will use commercially reasonable efforts to give you thirty (30) days after notice of suspension to back up your data stored in the Services, after which we may remove it entirely from our servers. If you have any amounts due that remain unpaid for ten (10) days following your receipt of notice of non-payment, or if we are unable to process payment through your billing account on record, we may suspend your access to any or all of the Services, provided we will not suspend the portion of the Services for which you are disputing the applicable charges reasonably and in good faith and are cooperating diligently to resolve the dispute.”
Open citationJul 8, 2026tier differencesmedium
tier condition
Latest stance: rights or controls vary by tier
“Visitors and Customers . You can visit the Website in a visitor (non-registered) capacity; provided, to use the Services, you must register as either a paid or unpaid user. As an unpaid user, you will have access only to certain limited functionality within the Services that Semrush elects to make available on an unpaid trial or free basis (“ Unpaid Services ”). As a paid user you will have access to certain additional features as specified in your subscription (“ Paid Services ”).”
Open citationJul 8, 2026privacyhigh
content ownership
Latest stance: platform claims or reserves rights
“You agree that we may charge interest of one point five percent (1.5%) per month for past due invoices, or the highest rate permitted by law, and you are liable for reasonable attorney fees and collection costs arising from our efforts to collect on past due amounts. If you fail to pay an invoice, we reserve the right to cancel your subscription and access to the Services, and any data associated with your subscription or the Services. In the event that your payment history or creditworthiness is deemed unsatisfactory by us, we reserve the right to require an upfront security deposit or advance payment, and to suspend or terminate the Services until such payment is received. You can access the details of your Subscription Plan, including any prepaid amounts, by accessing your Account. Except as otherwise set forth in this Agreement, including in our Cancellation and Refund Policy, located at https://www.semrush.com/company/legal/refund-policy/ (“ Cancellation Policy ”), all payment obligations are non-cancellable and all Fees paid are non-refundable. If you demonstrate a pattern of repeated registrations for paid Services followed by cancellation and request for refund, we may, in our sole discretion, withhold further registrations and/or refuse further refunds. If you purchase through an Order, and you dispute an invoice in good faith, you must notify Semrush in writing prior to the applicable due date, and you must pay all undisputed amounts on time.”
Open citationJul 8, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“PLEASE READ THESE TERMS OF SERVICE CAREFULLY, INCLUDING THE ARBITRATION PROVISION IN SECTION 2. IF YOU DO NOT AGREE WITH THESE TERMS, YOU MAY NOT REGISTER FOR OR USE THE SERVICES.”
Open citationJul 8, 2026governing lawmedium
dispute terms
Latest stance: arbitration or waiver
“PLEASE READ THIS CAREFULLY. IT AFFECTS YOUR RIGHTS. You agree to attempt in good faith to settle any dispute or claim that has or may arise between us, which arises out of or relates in any way to this Agreement or your use of the Services, or Website (each, a “ Claim ”), by way of consultations between you and us, which consultations will be initiated upon written notice by any party to the other (the “ Consultation Notice ”). The Consultation Notice must describe the nature and basis of the Claim and set forth the specific relief sought (“ Demand ”). If such Claim cannot be resolved within thirty (30) days after the Consultation Notice is received, any party to the consultations may initiate an arbitration proceeding upon written notice to the other party in accordance with this Section 2. Any notice to us under this Section 2 should be addressed to legal@semrush.com (“ Notice Address ”). You agree to arbitrate all Claims between you and us, that cannot be amicably resolved in accordance with the foregoing paragraph. This agreement to arbitrate is intended to be broadly interpreted. It includes, but is not limited to: (a) claims arising out of or relating to any aspect of your relationship with us, whether based in contract, tort, statute, fraud, misrepresentation or any other legal theory; and (b) claims that could be alleged as class action Claims (and you agree to waive the right to participate in a class action in accordance with this Section 2).”
Open citationJul 8, 2026subprocessors / sharingmedium
data sharing
Latest stance: third party or vendor sharing
“Access to Beta Versions . Semrush may provide you with access to new functionality, tools, resources and related information which may contain ideas about the new tools and functionality, and which are not yet generally available to our users (“ Beta Version ”). Semrush may suspend, limit or terminate access to a Beta Version at any time. You agree that Beta Versions are the confidential information of Semrush and not to disclose any information about any Beta Version to any third party or use the Beta Version other than for your internal testing and evaluation purposes and otherwise in accordance with this Agreement. You agree that Semrush is under no obligation to make any portion of any Beta Version generally available in a new release of the Services and that Semrush makes no representations or warranties, whether express or implied, with respect to the performance, availability, functionality or general release of any Beta Version.”
Open citationJul 8, 2026confidentialityhigh
content ownership
Latest stance: platform claims or reserves rights
“Feedback . You are under no obligation to give Semrush any ideas, suggestions, comments, or other feedback related to the Website, the Services, or Semrush (“ Feedback ”). If you elect to provide any Feedback, you agree that all such Feedback is non-confidential and that we own all rights to use and incorporate such Feedback into the Services, or any other product or service, without payment or attribution to you.”
Open citationJul 8, 2026moderationhigh
content ownership
Latest stance: platform claims or reserves rights
“Change in Fees . We reserve the right to monitor the number of users using your Account(s), as well as your use of the Services. You agree to pay the additional Fees if you exceed the limits of your Subscription Plan. You also agree to pay the Fees applicable to any additional Services you or any Authorized Users add, or any changes you or any Authorized Users make to your Subscription Plan, during the term of your Subscription Plan (“ Subscription Term ”). Such additional Fees will become effective as of the date of such addition or change and may not be decreased during your Subscription Term. We may change the Fees and introduce new charges applicable to your use of the Services, which (unless otherwise agreed in writing with Semrush) will become effective as of the first day of the renewal of your Subscription Term. We may also increase the Fees upon notice if we make changes in the Services at your request.”
Open citationJul 8, 2026traininghigh
model training
Latest stance: training permitted
“take any action that would cause any portion of the Services to be placed in the public domain; (n) remove, alter, or obscure any proprietary notices of Semrush, its licensors, or its suppliers included in the Services; (o) use the Services to create, send, or store infringing, obscene, threatening, libelous, or otherwise unlawful or tortious material, including material that is harmful to children, and including spam, unsolicited commercial, or other harmful emails, or otherwise harass, threaten, demean, embarrass, bully, or harm any individual; (p) harvest or scrape any content of the Services or any related system or service; (q) perform any fraudulent activity including impersonating any person or entity, claiming a false affiliation or identity, or accessing any other Account without permission; or (r) use, access, copy, or process any Semrush intellectual property (including insights, analyses, suggestions, graphs and other outputs from the Services, including generative AI outputs) or Semrush Confidential Information as inputs/prompts into, or for the purposes of developing, training, improving, fine-tuning, testing, or otherwise enhancing, any artificial intelligence, machine learning, or similar technologies (including but not limited to large language models, generative AI systems, predictive analytics, or algorithmic models), including by means of combining or commingling the foregoing with other datasets for such purpose (except for Semrush’s official integrations embedded into an AI system).”
Open citationJul 8, 2026commercial usemedium
data sharing
Latest stance: third party or vendor sharing
“Restrictions . You may not, directly or indirectly, (a) sublicense, resell, rent, lease, transfer, assign, time share or otherwise commercially exploit or make the Services or any portion thereof available to any third party; (b) use the Services for any purpose or in any manner that is unlawful (including without limitation in violation of any data, privacy, anti-bribery or export control laws) or is prohibited by this Agreement; (c) permit any person or entity who is not an Authorized User to use or access any Services; (d) read or attempt to read or derive the source code of the Services or the software underlying the Services (except as permitted by law); (e) work around any technical limitations in the Services; (f) interfere or attempt to interfere with or disrupt the integrity, security, functionality or performance of the Services or its components; (g) load or penetration test the Services, or use the Services in any manner that is, or could reasonably be expected to be, detrimental to our ability to provide Services to any other customer or in any manner that interferes with any other party’s use of the Services; (h) modify, translate, adapt, create, or attempt to create any derivative works of the Services; (i) access the Services if you are a competitor of ours or use the Services to build a similar or competitive work; (j) hack or otherwise attempt to gain unauthorized access to the Services or its related systems or networks; (k) use or launch any automated system, including, “robots,” “spiders,” or “offline readers,” that sends more request messages to our servers in a given period of time than a human can reasonably produce in the same period by using a conventional browser; (l) frame or mirror any content forming part of the Services; (m) knowingly”
Open citationJun 28, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“features, such as the Facebook or LinkedIn button. You are the only person who decides if you would like to press this button and share your personal data with the respective third-party operators of widgets or social media. These widgets and features collect your IP address, the information about the page you are visiting during your use of the Services and may set a cookie to enable the feature to function properly. Widgets and social media features are either hosted by a third party or hosted directly within our Services. Your interactions with these features are governed by the privacy policy of the company providing it and we recommend that you read them prior to sharing your data with such third parties.”
Open citationJun 28, 2026privacyhigh
data sharing
Latest stance: sale or sell
“Opt out of the sharing or processing of your personal data for targeted advertising purposes. To exercise this right, you can visit the “Do Not Sell or Share My Personal Information” link in the footer of our website.”
Open citationJun 28, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“Social networking websites . Where permissible according to applicable law or with your consent where required by law, we may use certain limited personal data about you, such as your email address, to hash it and to share it with social network websites, such as Facebook, LinkedIn or Google, to generate leads, drive traffic to our websites or otherwise promote our products or Services. The social network websites with which we may share your personal data are not controlled or supervised by us. Therefore, any questions regarding how your social network websites service provider processes your personal data should be directed to such provider.”
Open citationJun 28, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“Affiliates . We may disclose your data to our affiliates for administrative purposes; to help provide our Services (such as providing engineering services), and related customer support or to conduct sales and marketing activities on our behalf. For example, if you request information about a company or a service from a Semrush company, then we may pass your personal data relevant to such request onto another Semrush company to enable them to appropriately respond to your request.”
Open citationJun 28, 2026privacymedium
data sharing
Latest stance: third party or vendor sharing
“SEMrush Inc. is based in the United States and other members of our group are based in countries outside the EEA or the UK (please read the Affiliates section above for more information). If you are accessing our websites and the Services from the EEA, the UK or other regions with laws governing data collection and use, please note that in connection with our business and for administrative, management and legal purposes, we may transfer your personal data from the country where you reside to SEMrush Inc. in the United States and to other members of our group in the jurisdictions in which our affiliates are established and to our service providers in the United States. These countries may have data protection laws less stringent than or otherwise different from the laws in effect in the country in which you are located.”
Open citationJun 28, 2026privacyhigh
data sharing
Latest stance: sale or sell
“Semrush will not sell, rent, lease or otherwise provide your personal data to others, except in order to provide you with the products and services you request and as further described below, or with your permission or as required by applicable law.”
Open citationJun 17, 2026moderationmedium
data sharing
Latest stance: third party or vendor sharing
“Restrictions . You may not, directly or indirectly, (a) sublicense, resell, rent, lease, transfer, assign, time share or otherwise commercially exploit or make the Services or any portion thereof available to any third party; (b) use the Services for any purpose or in any manner that is unlawful (including without limitation in violation of any data, privacy, anti-bribery or export control laws) or is prohibited by this Agreement; (c) permit any person or entity who is not an Authorized User to use or access any Services; (d) read or attempt to read or derive the source code of the Services or the software underlying the Services (except as permitted by law); (e) work around any technical limitations in the Services; (f) interfere or attempt to interfere with or disrupt the integrity, security, functionality or performance of the Services or its components; (g) load or penetration test the Services, or use the Services in any manner that is, or could reasonably be expected to be, detrimental to our ability to provide Services to any other customer or in any manner that interferes with any other party’s use of the Services; (h) modify, translate, adapt, create, or attempt to create any derivative works of the Services; (i) access the Services if you are a competitor of ours or use the Services to build a similar or competitive work; (j) hack or otherwise attempt to gain unauthorized access to the Services or its related systems or networks; (k) use or launch any automated system, including, “robots,” “spiders,” or “offline readers,” that sends more request messages to our servers in a given period of time than a human can reasonably produce in the same period by using a conventional browser; (l) frame or mirror any content forming part of the Services; (m) knowingly”
Open citationJun 17, 2026confidentialitymedium
data sharing
Latest stance: third party or vendor sharing
“Confidentiality . All confidential information disclosed by a party (“ Disclosing Party ”) to the other party (“ Receiving Party ”), whether orally or in writing, that is designated in writing as confidential at the time of its disclosure or that should be reasonably understood to be confidential given the nature of the information or the circumstances of its disclosure (“ Confidential Information ”) will be safeguarded by the Receiving Party to the same extent that the Receiving Party safeguards its own information of like kind, but using not less than a reasonable degree of care. The Receiving Party shall not use Confidential Information for any purpose outside the scope of this Agreement or disclose Confidential Information to any third party (except as explicitly stated in our Privacy Policy). The Receiving Party’s obligations under this section shall not apply to information which is publicly available through no fault of the Receiving Party, already in Receiving Party’s possession without obligation of confidentiality, rightfully obtained by Receiving Party from third parties not under obligation of confidentiality, or independently developed by Receiving Party as evidenced by written documentation. If the Receiving Party is requested pursuant to a court or government order to disclose Confidential Information, the Receiving Party will give the Disclosing Party written notice (if not legally prohibited from doing so) sufficient to enable the Disclosing Party to seek protective order and the Receiving Party will cooperate with the Disclosing Party in such effort.”
Open citationJun 17, 2026commercial usemedium
data sharing
Latest stance: third party or vendor sharing
“Restrictions . You may not, directly or indirectly, (a) sublicense, resell, rent, lease, transfer, assign, time share or otherwise commercially exploit or make the Services or any portion thereof available to any third party; (b) use the Services for any purpose or in any manner that is unlawful (including without limitation in violation of any data, privacy, anti-bribery or export control laws) or is prohibited by this Agreement; (c) permit any person or entity who is not an Authorized User to use or access any Services; (d) read or attempt to read or derive the source code of the Services or the software underlying the Services (except as permitted by law); (e) work around any technical limitations in the Services; (f) interfere or attempt to interfere with or disrupt the integrity, security, functionality or performance of the Services or its components; (g) load or penetration test the Services, or use the Services in any manner that is, or could reasonably be expected to be, detrimental to our ability to provide Services to any other customer or in any manner that interferes with any other party’s use of the Services; (h) modify, translate, adapt, create, or attempt to create any derivative works of the Services; (i) access the Services if you are a competitor of ours or use the Services to build a similar or competitive work; (j) hack or otherwise attempt to gain unauthorized access to the Services or its related systems or networks; (k) use or launch any automated system, including, “robots,” “spiders,” or “offline readers,” that sends more request messages to our servers in a given period of time than a human can reasonably produce in the same period by using a conventional browser; (l) frame or mirror any content forming part of the Services; (m) knowingly”
Open citationJun 17, 2026subprocessors / sharingmedium
data sharing
Latest stance: third party or vendor sharing
“Access to Beta Versions . Semrush may provide you with access to new functionality, tools, resources and related information which may contain ideas about the new tools and functionality, and which are not yet generally available to our users (“ Beta Version ”). Semrush may suspend, limit or terminate access to a Beta Version at any time. You agree that Beta Versions are the confidential information of Semrush and not to disclose any information about any Beta Version to any third party or use the Beta Version other than for your internal testing and evaluation purposes and otherwise in accordance with this Agreement. You agree that Semrush is under no obligation to make any portion of any Beta Version generally available in a new release of the Services and that Semrush makes no representations or warranties, whether express or implied, with respect to the performance, availability, functionality or general release of any Beta Version.”
Open citationGenerated from live stance events. Informational only, not legal advice.