Semrush policy evolution
Before/after stance changes across captured policy versions, with exact citations. If no before/after delta is available yet, AIRIN shows the latest citation-backed stance events instead.
worsenedhigh materialityprivacyJun 28, 2026 to Jun 28, 2026
data sharing worsened from medium/third party or vendor sharing to high/sale or sell.
Stance key: data sharing. AIRIN emits this only when before and after stance events both carry citations.
Before · third party or vendor sharing
medium
“features, such as the Facebook or LinkedIn button. You are the only person who decides if you would like to press this button and share your personal data with the respective third-party operators of widgets or social media. These widgets and features collect your IP address, the information about the page you are visiting during your use of the Services and may set a cookie to enable the feature to function properly. Widgets and social media features are either hosted by a third party or hosted directly within our Services. Your interactions with these features are governed by the privacy policy of the company providing it and we recommend that you read them prior to sharing your data with such third parties.”
Privacy Policy › “Some of our Services contain widgets and social media”
Open citation“Semrush will not sell, rent, lease or otherwise provide your personal data to others, except in order to provide you with the products and services you request and as further described below, or with your permission or as required by applicable law.”
Privacy Policy › “HOW WE DISCLOSE YOUR PERSONAL DATA”
Open citationimprovedhigh materialityprivacyJun 28, 2026 to Jun 28, 2026
data sharing improved from high/sale or sell to medium/third party or vendor sharing.
Stance key: data sharing. AIRIN emits this only when before and after stance events both carry citations.
Before · sale or sell
high
“Semrush will not sell, rent, lease or otherwise provide your personal data to others, except in order to provide you with the products and services you request and as further described below, or with your permission or as required by applicable law.”
Privacy Policy › “HOW WE DISCLOSE YOUR PERSONAL DATA”
Open citationAfter · third party or vendor sharing
medium
“Affiliates . We may disclose your data to our affiliates for administrative purposes; to help provide our Services (such as providing engineering services), and related customer support or to conduct sales and marketing activities on our behalf. For example, if you request information about a company or a service from a Semrush company, then we may pass your personal data relevant to such request onto another Semrush company to enable them to appropriately respond to your request.”
Privacy Policy › “HOW WE DISCLOSE YOUR PERSONAL DATA”
Open citationworsenedhigh materialityprivacyJun 28, 2026 to Jun 28, 2026
data sharing worsened from medium/third party or vendor sharing to high/sale or sell.
Stance key: data sharing. AIRIN emits this only when before and after stance events both carry citations.
Before · third party or vendor sharing
medium
“SEMrush Inc. is based in the United States and other members of our group are based in countries outside the EEA or the UK (please read the Affiliates section above for more information). If you are accessing our websites and the Services from the EEA, the UK or other regions with laws governing data collection and use, please note that in connection with our business and for administrative, management and legal purposes, we may transfer your personal data from the country where you reside to SEMrush Inc. in the United States and to other members of our group in the jurisdictions in which our affiliates are established and to our service providers in the United States. These countries may have data protection laws less stringent than or otherwise different from the laws in effect in the country in which you are located.”
Privacy Policy › “INTERNATIONAL TRANSFERS OF PERSONAL DATA”
Open citation“Opt out of the sharing or processing of your personal data for targeted advertising purposes. To exercise this right, you can visit the “Do Not Sell or Share My Personal Information” link in the footer of our website.”
Privacy Policy › “Where applicable, we will provide the information in a portable,”
Open citationchangedlow materialityindemnity / liabilityJun 17, 2026 to Jun 17, 2026
legal burden changed from medium/liability limited to medium/indemnity.
Stance key: legal burden. AIRIN emits this only when before and after stance events both carry citations.
Before · liability limited
medium
“WARRANTY DISCLAIMER REGARDING THIRD-PARTY SERVICES AND LINKED WEBSITES. THIRD-PARTY SERVICES AND LINKED WEBSITES ARE NOT UNDER SEMRUSH’S CONTROL, AND, TO THE FULLEST EXTENT PERMITTED BY LAW, (A) SEMRUSH MAKES NO WARRANTY REGARDING THE CONTENT, OPERATION, OR FUNCTIONALITY OF SUCH THIRD-PARTY SERVICES OR LINKED WEBSITES, (B) SEMRUSH IS NOT RESPONSIBLE FOR ANY THIRD-PARTY SERVICE’S USE OF CUSTOMER’S EXPORTED INFORMATION, (C) SEMRUSH DOES NOT GUARANTEE THAT THE SERVICES WILL INTEROPERATE WITH ANY PARTICULAR THIRD-PARTY SERVICE, AND (D) SEMRUSH’S SUPPORT OBLIGATIONS, AS APPLICABLE, SHALL NOT EXTEND TO ANY THIRD-PARTY SERVICES. SEMRUSH AND ITS AFFILIATES DISCLAIM ANY LIABILITY, REPRESENTATIONS, OR WARRANTIES WITH RESPECT TO ANY THIRD-PARTY SERVICES AND LINKED WEBSITES THAT YOU USE AND FOR ANY CLAIM ARISING OUT OF SEMRUSH’S PROVISION OF YOUR USER CONTENT TO THIRD-PARTY SERVICES AS AUTHORIZED HEREIN.”
Terms of Service › “WARRANTY DISCLAIMER & LIMITATION OF LIABILITY”
Open citation“You agree to defend, indemnify and hold harmless Semrush and its officers, directors, employees and agents, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to attorney’s fees) arising from (a) your breach or other violation of this Agreement, (b) your User Content, (c) your use of and access to the Services and the Website, or (d) your violation of applicable law or any third party right, including without limitation any privacy, intellectual property or other proprietary right. This defense and indemnification obligation will survive the termination of this Agreement and your use of the Services and the Website.”
Terms of Service › “INDEMNITY”
Open citationchangedlow materialityindemnity / liabilityJun 17, 2026 to Jun 17, 2026
legal burden changed from medium/indemnity to medium/liability limited.
Stance key: legal burden. AIRIN emits this only when before and after stance events both carry citations.
“You agree to defend, indemnify and hold harmless Semrush and its officers, directors, employees and agents, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to attorney’s fees) arising from (a) your breach or other violation of this Agreement, (b) your User Content, (c) your use of and access to the Services and the Website, or (d) your violation of applicable law or any third party right, including without limitation any privacy, intellectual property or other proprietary right. This defense and indemnification obligation will survive the termination of this Agreement and your use of the Services and the Website.”
Terms of Service › “INDEMNITY”
Open citationAfter · liability limited
medium
“Third-Party Services and Linked Websites . The Services may be used to interface with certain third-party services and applications (“ Third-Party Services ”). Third-Party Services are governed by the terms made available by the provider of such Third-Party Service. Semrush may also provide tools through the Services that enable you to exchange information, including User Content (as defined in the Content Policy), between the Services and Third-Party Services. By using one of these tools, you hereby authorize Semrush to transfer that information to the applicable Third-Party Service(s). Semrush is not responsible for monitoring any transaction between you and any such Third-Party Services. You are responsible for reviewing the terms of use and privacy policy of any Third-Party Services before sharing any User Content or information with such Third-Party Services. Once sharing occurs, Semrush has no control over the information that has been shared, and Semrush will not be able to remove such information from third-party servers. Semrush disclaims all liability for any data security or privacy breaches that may occur once information is shared with Third-Party Services. The Services may also contain links to third-party websites (“ Linked Websites ”). Semrush is not responsible for the content or practices of Linked Websites and disclaims any liability related to your use of Linked Websites.”
Terms of Service › “Services”
Open citationGenerated from live stance events. Informational only, not legal advice.