Klaviyo
Graded against 804 verified platforms, from its own policy text. Automated assessment against a published rubric — not legal advice.
“8.1. Use of AI Features and AI Third Party Providers. The Services may include AI Features that assist Customer with content generation, analytics, automation, and similar functionalities. The AI Features may combine algorithms and/or models (i) developed internally by Klaviyo and (ii) supplied by third-party providers (“AI Third-Party Providers”). Customer…”
Watch: governing law disputes
Start here. These are the highest-risk verified clauses AIRIN found in the platform's own policy text.
Restricts Customer from assigning rights or delegating obligations without Klaviyo's prior written consent, voiding any unauthorized assignment, while granting Klaviyo the right to assign without notice or consent, establishing asymmetric assignment rights.
Limits Customer's remedy for third-party IP infringement claims to the indemnification provided in Section 12.1, making it the sole and exclusive remedy and the entire liability of Klaviyo for such claims.
Caps Klaviyo's total cumulative liability for all claims arising from the Agreement to the total amount paid by Customer in the six months preceding the first liability-triggering event, establishing a financial ceiling on recoverable damages.
Scores derived from 41 enriched findings — same verbatim citations as below. AI-generated, not legal advice.
- Klaviyo's terms explicitly protect your inputs from training use — the policy is affirmatively favorable on this point.
- Your outputs and prompts are explicitly yours — Klaviyo's terms include affirmatively protective IP language.
- Data handling is conditional — 1 privacy or retention clause warrant review before using Klaviyo at scale.
Derived from AI-enriched analysis of the verified findings below — informational only, not legal advice.
How to read this page: Overall risk rates what Klaviyo's own policy terms mean for your prompts, outputs, and data. The benchmark bands below grade those same verified terms relative to peers — a platform in a risky-by-default category can rate HIGH risk and still grade STRONG against its peer set. Both trace to the cited findings.
Policy benchmark
rubric v1.0 — how this is scoredBased on 235 verified, verbatim-cited findings below — read the citations.
Based on 233 verified, verbatim-cited findings below — read the citations.
Automated assessment against a published rubric — not legal advice.
Fully verified — complete core corpus captured and read in full.
- Privacy PolicyVerified - read in full - 14 citationsstaticLast captured 2026-07-20
- Terms of ServiceVerified - read in full - 110 citationsstaticLast captured 2026-07-10
Only citation-backed plan differences are shown here; absent cells mean AIRIN has not verified a tier-specific claim.
This segment establishes Customer's ownership of Customer Data and grants Klaviyo a non-exclusive, sublicensable, transferable, worldwide, royalty-free license to process and use Customer Data to provide the Services, while imposing warranties on Customer regarding lawful data acquisition and consent, governing the foundational data use license.
" 7.1. Customer Data. Customer Data, and all worldwide Intellectual Property Rights therein, is, as between Klaviyo and Customer, the exclusive property of Customer. Customer grants Klaviyo a non-exclusive, sublicensable, transferable, worl..."
Establishes Customer's exclusive ownership of Customer Data and grants Klaviyo a non-exclusive, sublicensable, transferable, worldwide, royalty-free license to process Customer Data as necessary to provide the Services, defining the scope of permitted data use.
" 7.1. Customer Data. Customer Data, and all worldwide Intellectual Property Rights therein, is, as between Klaviyo and Customer, the exclusive property of Customer. Customer grants Klaviyo a non-exclusive, sublicensable, transferable, world..."
Permits Klaviyo to collect, derive, use, and disclose aggregated, de-identified data (Klaviyo Derived Data) from Customer Data for legitimate business purposes including Services improvement, product development, research, and marketing, and to review Communications Content for diagnostic purposes.
" 7.3. Aggregated Data. Klaviyo may collect and derive from Customer Data aggregated data that does not identify Customer, any third-party entity or any natural persons (“**Klaviyo Derived Data**”), and use and disclose such Klaviyo Derived ..."
Subjects Customer's use of Pre-GA Versions to existing Service use restrictions, requires Customer to provide feedback on request, and permits Klaviyo to unilaterally modify or discontinue Pre-GA Versions without notice or liability, while noting future commercial versions may require additional fees.
"Customer’s use of the Pre-GA Versions is subject to Service use restrictions in the Agreement, including Section 3.2. Customer will provide Klaviyo with feedback on the Pre-GA Versions upon request. Klaviyo may unilaterally modify or discon..."
Imposes obligations on Customer to warrant it is not on prohibited party lists and to comply with U.S. and international export controls and sanctions laws when accessing or using the Service, restricting its use to lawful purposes under trade regulations.
" 14.3. Export. Customer represents and warrants that it is not named on any government list of prohibited or restricted parties, maintained by the United States, the European Union, or any other relevant jurisdiction, nor is it owned or con..."
Defines the parties' relationship as independent contractors, negates agency and partnership status, confirms there are no third-party beneficiaries, and establishes notice procedures, collectively defining the legal relationship and communication obligations between the parties.
" 14.8. Independent Contractors. Each party’s relationship to the other party is that of an independent contractor, and neither party is an agent or partner of the other. Neither party will have, and will not represent to any third party th..."
This segment explicitly disclaims warranties that Services will meet Customer requirements, operate without interruption, or be error-free, and disclaims reliance on future functionality or product roadmaps, limiting Klaviyo's warranty obligations to the maximum extent permitted by law.
"TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, AND WITHOUT LIMITING THE FOREGOING, KLAVIYO DOES NOT WARRANT THAT THE SERVICES WILL (A) MEET CUSTOMER’S REQUIREMENTS, (B) OPERATE WITHOUT INTERRUPTION OR DOWNTIME, OR (C) BE ERROR-FREE. CUS..."
Caps Klaviyo's total cumulative liability for all claims arising from the Agreement to the total amount paid by Customer in the six months preceding the first liability-triggering event, establishing a financial ceiling on recoverable damages.
"TO THE MAXIMUM EXTENT PERMITTED BY LAW, KLAVIYO’S TOTAL, CUMULATIVE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THE AGREEMENT, WHETHER BASED ON CONTRACT, TORT (INCLUDING NEGLIGENCE) OR ANY OTHER LEGAL OR EQUITABLE THEORY, WILL BE ..."
Evidence appendix
Showing priority citations first. The full appendix is available for audit trails; not every citation is a severe risk.
" 7.1. Customer Data. Customer Data, and all worldwide Intellectual Property Rights therein, is, as between Klaviyo and Customer, the exclusive property of Customer. Customer grants Klaviyo a non-exclusive, sublicensable, transferable, worldwide, royalty-free and fully paid license to process and use the Customer Data as necessary for purposes of providing the Services and as otherwise permitted in this Agreement. Customer warrants that Customer is the owner or legal custodian of, or otherwise has the right and has or will obtain the necessary permissions, valid consents and releases to lawfully transmit, store and use all Customer Data in connection with the Services and to grant the rights granted to Klaviyo under this Agreement. 7.2. Feedback. In the event that Customer or its Authorized Users provide any comments or suggestions in connection with the Services, whether written or oral (collectively, the “ Feedback ”), Klaviyo, in its sole discretion, shall be entitled to use the Feedback without restriction, and such Feedback will not be treated as confidential to Customer. Customer hereby grants Klaviyo, on behalf of itself and its Authorized Users, a worldwide, non-exclusive, irrevocable, perpetual, royalty-free right and license to incorporate the Feedback into Klaviyo products and services. 7.3. Aggregated Data. Klaviyo may collect and derive from Customer Data aggregated data that does not identify Customer, any third-party entity or any natural persons (“ Klaviyo Derived Data ”), and use and disclose such Klaviyo Derived Data for Klaviyo’s legitimate business purposes, which may include but is not limited to Services improvement, service and product development, research and marketing . "
This segment establishes Customer's ownership of Customer Data and grants Klaviyo a non-exclusive, sublicensable, transferable, worldwide, royalty-free license to process and use Customer Data to provide the Services, while imposing warranties on Customer regarding lawful data acquisition and consent, governing the foundational data use license.
AI-generated interpretation, not legal advice.
" 7.3. Aggregated Data. Klaviyo may collect and derive from Customer Data aggregated data that does not identify Customer, any third-party entity or any natural persons (“**Klaviyo Derived Data**”), and use and disclose such Klaviyo Derived Data for Klaviyo’s legitimate business purposes, which may include but is not limited to Services improvement, service and product development, research and marketing**. **Additionally, Klaviyo may collect and review Communications Content for other development, diagnostic and corrective purposes."
Permits Klaviyo to collect, derive, use, and disclose aggregated, de-identified data (Klaviyo Derived Data) from Customer Data for legitimate business purposes including Services improvement, product development, research, and marketing, and to review Communications Content for diagnostic purposes.
AI-generated interpretation, not legal advice.
" 6.2. Fee Increases. Klaviyo will provide Customer fourteen (14) days advance notice for any increase in fees. Any increases to the Fees shall apply at the beginning of the Customer’s following Term. Customer’s continued use of the Services after a Fee increase will constitute Customer’s agreement to the increase in Fees."
Establishes the procedure for fee increases, requiring 14 days advance notice and providing that continued use after a fee increase constitutes acceptance, binding Customer to increased fees without further formality.
AI-generated interpretation, not legal advice.
" 5.2. Continuous Development. Customer acknowledges that Klaviyo may continually develop, deliver and provide to Customer on-going innovation to the Services in the form of new features, functionality, and efficiencies. Accordingly, Klaviyo reserves the right to modify the Services from time to time. Some modifications will be provided to Customer at no additional charge. In the event Klaviyo adds additional functionality to a particular Service, Klaviyo may condition the implementation of such modifications on Customer’s payment of additional fees, provided that Customer may continue to use the version of the Services that Klaviyo makes generally available (without such features) without paying additional fees."
Reserves to Klaviyo the right to modify the Services at any time, including conditioning additional functionality on additional fees, while permitting Customer to continue using existing services without paying for undesired upgrades.
AI-generated interpretation, not legal advice.
" 14.11. Pre-GA Versions. From time to time, Klaviyo may make Pre-GA Versions available to Customer subject to a non-transferable, non-sublicensable, non-exclusive, revocable right to access for testing and evaluation purposes, and Customer may choose to try such Pre-GA Versions in its sole discretion and at its sole risk. Notwithstanding anything to the contrary in this Agreement, (i) Klaviyo provides the Pre-GA Versions on an AS-IS basis without any warranty, and Klaviyo disclaims all express or implied warranties to the maximum extent permitted by applicable law; (ii) Klaviyo has no obligation to provide support for Pre-GA Versions; and (ii) Customer acknowledges that the Pre-GA Versions may not be reliable, and Klaviyo shall not be liable for any damages arising from the use or inability to use the Pre-GA Versions. Customer’s use of the Pre-GA Versions is subject to Service use restrictions in the Agreement, including Section 3.2. Customer will provide Klaviyo with feedback on the Pre-GA Versions upon request. Klaviyo may unilaterally modify or discontinue the Pre-GA Versions at any time without notice or liability to Customer (or not release commercially), and any final commercial versions may be subject to the payment of additional fees."
Grants Customer a limited, non-transferable, non-sublicensable, non-exclusive, revocable right to access Pre-GA Versions for testing purposes while disclaiming all warranties for such versions, limiting Klaviyo's SLA and support obligations, and permitting Klaviyo to discontinue them at any time.
AI-generated interpretation, not legal advice.
" 14.1. Marketing. Customer agrees that Klaviyo may refer to Customer by name, logo and trademark in Klaviyo’s marketing materials and website. Customer acknowledges and agrees that Klaviyo does not certify or endorse, and has no obligation to certify or endorse, any of Customer’s products, services, or content."
Grants Klaviyo permission to use Customer's name, logo, and trademark in its marketing materials and website, while clarifying that such use does not constitute endorsement of Customer's products or services.
AI-generated interpretation, not legal advice.
" 3.2. Restrictions. Customer will not, and will not permit any Authorized User or other party to: (a) modify, adapt, alter, translate, or create derivative works of the Services; (b) sublicense, lease, rent, loan, distribute, or otherwise transfer the Services or Documentation to any third party; (c) reverse engineer, decompile, disassemble, or otherwise derive or determine or attempt to derive or determine the source code (or the underlying ideas, algorithms, structure or organization) of the Services, except to the extent expressly permitted by applicable law (and then only upon advance written notice to Klaviyo); (d) bypass, delete, or disable any copy protection or security mechanisms of the Services; (e) use or demonstrate the Services in any other way that is in competition with Klaviyo, or provide access to a competitor; (f) remove any notice of proprietary rights from the Services; (g) attempt to gain unauthorized access to, or disrupt the integrity, performance or security of the Services or the data contained therein; (h) use or copy the Services or Documentation, except as expressly allowed herein or (i) use the Services in violation of the [Acceptable Use Policy](https://www.klaviyo.com/legal/acceptable-use-policy). Klaviyo shall have the right, but not the obligation, to review and monitor all use of the Services to ensure compliance with the terms and conditions of this Agreement."
Prohibits Customer and Authorized Users from modifying, sublicensing, reverse engineering, or otherwise exceeding the scope of the licensed use of the Services and Documentation, protecting Klaviyo's intellectual property.
AI-generated interpretation, not legal advice.
"This Section 12.1 states the sole and exclusive remedy of Customer and the entire liability of Klaviyo, or any of the officers, directors, employees, shareholders, contractors or representatives of the foregoing, for third party claims and actions described in this Section 12.1."
Limits Customer's remedy for third-party IP infringement claims to the indemnification provided in Section 12.1, making it the sole and exclusive remedy and the entire liability of Klaviyo for such claims.
AI-generated interpretation, not legal advice.
"TO THE MAXIMUM EXTENT PERMITTED BY LAW, KLAVIYO’S TOTAL, CUMULATIVE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THE AGREEMENT, WHETHER BASED ON CONTRACT, TORT (INCLUDING NEGLIGENCE) OR ANY OTHER LEGAL OR EQUITABLE THEORY, WILL BE LIMITED TO THE TOTAL AMOUNT PAID BY CUSTOMER UNDER THIS AGREEMENT IN THE SIX (6) MONTHS PRECEDING THE FIRST EVENT GIVING RISE TO LIABILITY."
Caps Klaviyo's total cumulative liability for all claims arising from the Agreement to the total amount paid by Customer in the six months preceding the first liability-triggering event, establishing a financial ceiling on recoverable damages.
AI-generated interpretation, not legal advice.
" 14.7. Force Majeure. Without limiting any other provision in the Agreement, Klaviyo, or any Klaviyo Party, is not responsible or liable to any Customer for delay or failure to perform its obligations hereunder in the event that any of Klaviyo or Klaviyo Parties’ operations or activities are affected by any cause or event beyond the sole and reasonable control of the applicable Klaviyo Party (as determined by such party in its sole discretion), including, without limitation, by reason of any acts of God, equipment failure, threatened or actual terrorist acts, air raid, act of public enemy, war (declared or undeclared), civil disturbance, insurrection, riot, epidemic, pandemic, fire, explosion, earthquake, flood, hurricane, unusually severe weather, blackout, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slowdown, any law, rule, regulation, action, order, or request adopted, taken, or made by any governmental or quasi-governmental entity (whether or not such governmental act proves to be invalid), or any other cause, whether or not specifically mentioned above."
Limits Klaviyo's liability for delays or failures in performance caused by force majeure events beyond its reasonable control, insulating Klaviyo from claims arising from such circumstances.
AI-generated interpretation, not legal advice.
"This Section 12.1 states the sole and exclusive remedy of Customer and the entire liability of Klaviyo, or any of the officers, directors, employees, shareholders, contractors or representatives of the foregoing, for third party claims and actions described in this Section 12.1. 12.2. By Customer. Customer will indemnify, defend and hold Klaviyo, its officers, directors, affiliates, subsidiaries, licensors, agents and employees (each a “ Klaviyo Party ”) harmless from and against any and all losses, damages, liability, costs and expenses awarded by a court or agreed upon in settlement, as well as all reasonable and related attorneys’ fees and court costs arising out of or relating to: (a) a Customer Indemnity Responsibility; (b) Customer’s breach or alleged breach of any representation, warranty or obligation under the Agreement, or any violation of law; or (c) the use, transmission, access, disclosure, or other processing of Customer Data. 12.3. Procedure. The indemnifying party’s obligations as set forth above are expressly conditioned upon each of the foregoing: (a) the indemnified party shall promptly notify the indemnifying party in writing of any threatened or actual claim or suit; (b) the indemnifying party shall have sole control of the defense or settlement of any claim or suit; and (c) the indemnified party shall cooperate with the indemnifying party to facilitate the settlement or defense of any claim or suit. "
Limits Customer's remedy for third-party IP claims to what is provided in Section 12.1 (sole and exclusive remedy), and separately obligates Customer to indemnify and hold harmless Klaviyo Parties from losses arising from Customer's actions.
AI-generated interpretation, not legal advice.
" 10.1. Limitation of Liability. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NEITHER KLAVIYO, ITS AFFILIATES, SUPPLIERS, NOR SUBCONTRACTORS SHALL BE LIABLE FOR: (A) ANY SPECIAL, INCIDENTAL, EXEMPLARY, PUNITIVE, INDIRECT, OR CONSEQUENTIAL DAMAGES; OR (B) ANY LOSS OF PROFITS (WHETHER DIRECT OR INDIRECT), LOSS OF USE, DATA, BUSINESS, REVENUE, GOODWILL, VALUE, OR ANTICIPATED SAVINGS, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE SERVICES, WHETHER BASED ON CONTRACT, TORT (INCLUDING NEGLIGENCE OR STRICT LIABILITY), OR ANY OTHER LEGAL OR EQUITABLE THEORY, EVEN IF KLAVIYO HAS BEEN ADVISED OF, OR COULD HAVE REASONABLY FORESEEN, THE POSSIBILITY OF SUCH DAMAGES. TO THE MAXIMUM EXTENT PERMITTED BY LAW, KLAVIYO’S TOTAL, CUMULATIVE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THE AGREEMENT, WHETHER BASED ON CONTRACT, TORT (INCLUDING NEGLIGENCE) OR ANY OTHER LEGAL OR EQUITABLE THEORY, WILL BE LIMITED TO THE TOTAL AMOUNT PAID BY CUSTOMER UNDER THIS AGREEMENT IN THE SIX (6) MONTHS PRECEDING THE FIRST EVENT GIVING RISE TO LIABILITY. 10.2. Basis of the Bargain. The parties agree that the limitations of liability set forth in this Section 10 shall survive and continue in full force and effect despite any failure of consideration or of an exclusive remedy. The parties acknowledge that the Fees have been set and the Agreement entered into in reliance upon these limitations of liability and that all such limitations form an essential basis of the bargain between the parties."
This segment limits Klaviyo's, its affiliates', suppliers', and subcontractors' liability by excluding all special, incidental, exemplary, punitive, indirect, and consequential damages, as well as loss of profits, data, business, revenue, and goodwill, across all legal theories, to the maximum extent permitted by law, establishing a comprehensive liability cap.
AI-generated interpretation, not legal advice.
" Party (as determined by such party in its sole discretion), including, without limitation, by reason of any acts of God, equipment failure, threatened or actual terrorist acts, air raid, act of public enemy, war (declared or undeclared), civil disturbance, insurrection, riot, epidemic, pandemic, fire, explosion, earthquake, flood, hurricane, unusually severe weather, blackout, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slowdown, any law, rule, regulation, action, order, or request adopted, taken, or made by any governmental or quasi-governmental entity (whether or not such governmental act proves to be invalid), or any other cause, whether or not specifically mentioned above. "
Establishes a force majeure exception excusing a party's non-performance due to events beyond its reasonable control, limiting liability for delays or failures caused by enumerated extraordinary circumstances.
AI-generated interpretation, not legal advice.
" 10.1. Limitation of Liability. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NEITHER KLAVIYO, ITS AFFILIATES, SUPPLIERS, NOR SUBCONTRACTORS SHALL BE LIABLE FOR: (A) ANY SPECIAL, INCIDENTAL, EXEMPLARY, PUNITIVE, INDIRECT, OR CONSEQUENTIAL DAMAGES; OR (B) ANY LOSS OF PROFITS (WHETHER DIRECT OR INDIRECT), LOSS OF USE, DATA, BUSINESS, REVENUE, GOODWILL, VALUE, OR ANTICIPATED SAVINGS, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE SERVICES, WHETHER BASED ON CONTRACT, TORT (INCLUDING NEGLIGENCE OR STRICT LIABILITY), OR ANY OTHER LEGAL OR EQUITABLE THEORY, EVEN IF KLAVIYO HAS BEEN ADVISED OF, OR COULD HAVE REASONABLY FORESEEN, THE POSSIBILITY OF SUCH DAMAGES."
Limits Klaviyo's, its affiliates', suppliers', and subcontractors' liability by excluding special, incidental, exemplary, punitive, indirect, and consequential damages as well as loss of profits, loss of use, data, business, revenue, and goodwill under any legal theory, capping exposure to the maximum extent permitted by law.
AI-generated interpretation, not legal advice.
" 14.6. No Assignment. Customer may not assign its rights or delegate any obligations hereunder without the express prior written consent of Klaviyo. Any assignment by Customer without the prior written consent of Klaviyo shall be null and void. Klaviyo may assign its rights or obligations hereunder without notice or consent; provided, however, that the Services shall continue to operate as specified in this Agreement. This Agreement shall inure to the benefit of each party’s permitted successors and assigns."
Restricts Customer from assigning rights or delegating obligations without Klaviyo's prior written consent, voiding any unauthorized assignment, while granting Klaviyo the right to assign without notice or consent, establishing asymmetric assignment rights.
AI-generated interpretation, not legal advice.
" 5.1. Ownership. Customer acknowledges and agrees that the Services (including the Documentation) are protected by copyright and other laws relating to Intellectual Property Rights, and that the Services embody valuable confidential information of Klaviyo and its suppliers, the development of which required the expenditure of considerable time and financial resources. All right, title, and interest in and to the Services, Klaviyo Derived Data, and all worldwide Intellectual Property Rights therein and associated therewith, are the exclusive property of Klaviyo and its suppliers. All rights in and to the Services not expressly granted to Customer in this Agreement are reserved by Klaviyo and its suppliers. Except as expressly set forth herein, no express or implied license or right of any kind is granted to Customer regarding the Services, or any part thereof, including any right to obtain possession of any software, source code, data or other technical material related to the Services."
Establishes that all right, title, and interest in the Services, Klaviyo Derived Data, and associated IP rights belong exclusively to Klaviyo and its suppliers, obligating Customer to acknowledge and not contest this ownership.
AI-generated interpretation, not legal advice.
" 7.1. Customer Data. Customer Data, and all worldwide Intellectual Property Rights therein, is, as between Klaviyo and Customer, the exclusive property of Customer. Customer grants Klaviyo a non-exclusive, sublicensable, transferable, worldwide, royalty-free and fully paid license to process and use the Customer Data as necessary for purposes of providing the Services and as otherwise permitted in this Agreement. Customer warrants that Customer is the owner or legal custodian of, or otherwise has the right and has or will obtain the necessary permissions, valid consents and releases to lawfully transmit, store and use all Customer Data in connection with the Services and to grant the rights granted to Klaviyo under this Agreement."
Establishes Customer's exclusive ownership of Customer Data and grants Klaviyo a non-exclusive, sublicensable, transferable, worldwide, royalty-free license to process Customer Data as necessary to provide the Services, defining the scope of permitted data use.
AI-generated interpretation, not legal advice.
" 6.3. Billing, Invoicing, and Payment Terms. Klaviyo will charge Customer the Fees for the Services in advance for each billing period on or after the first day of such billing period. All Fees for Services are due and payable in US Dollars and are non-refundable. If Customer is paying by credit card or eCheck, (a) Customer hereby irrevocably authorizes Klaviyo to charge the credit card or other payment method provided for any such amounts when due, (b) amounts due will be automatically charged, (c) if Customer’s credit card is declined, Klaviyo will attempt to reach out to Customer for a new payment method, and (d) if Customer’s credit card expires, Customer hereby gives Klaviyo permission to submit the credit card charge with a later expiration date. If Klaviyo fails to resolve an issue with Customer resulting from a credit card decline or expiration, Klaviyo may terminate the account due to non-payment. Customer agrees to notify Klaviyo of all billing disputes within fourteen (14) days of delivery of the billing statement or invoice, and disputes not made within that time are waived. Late payments, including those resulting from credit card declines, will accrue interest at a rate of one and one-half percent (1.5%) per month, or the highest rate allowed by applicable law, whichever is lower. If Klaviyo must initiate a collections process to recover Fees due and payable hereunder, then Klaviyo shall be entitled to recover from Customer all costs associated with such collections efforts, including but not limited to reasonable attorneys’ fees. In the event Klaviyo delivers to Customer an invoice for any Fees or interest payments owed hereunder, such invoiced amounts shall be due upon receipt, unless otherwise set forth in the Service Order."
Obligates Customer to pay fees in advance in USD, irrevocably authorizes automatic charges to provided payment methods, and establishes that all fees are non-refundable, creating binding payment obligations.
AI-generated interpretation, not legal advice.
Common questions about Klaviyo's policies
- Does Klaviyo train its AI models on your data?
- No training on your content by default — based on 2 verified findings from Klaviyo's published policy. Informational only, not legal advice.
- Who owns the content you create with Klaviyo?
- You own your outputs — based on 3 verified findings from Klaviyo's published policy. Informational only, not legal advice.
Clause detail — protections, your obligations, and coverage
Every clause below is a verbatim quote from Klaviyo's own published policy, read in full and linked to its exact location. Protections and user obligations are reported separately from risk because they are different kinds of clause — an obligation on you is not a risk to your data. Informational only, not legal advice.
✅ Protections found
16 verified clausesClauses in Klaviyo's policies that work in your favour — commitments the platform made to you.
- Output ownershipdoes-not-train
“8.1. Use of AI Features and AI Third Party Providers. The Services may include AI Features that assist Customer with content generation, analytics, automation, and similar functionalities. The AI Features may combine algorithms and/or models (i) developed inte…”
This segment explicitly restricts use of Customer Data to train third-party foundation models ('Customer Data will not be used to train third-party foundation models'), establishes Klaviyo's ownership of AI Features and…
📍 § 8.1Jump to exact text → - Indemnity & liabilityindemnity direction
“12.1. By Klaviyo. Klaviyo will defend at its expense any suit brought against Customer, and will pay any settlement Klaviyo makes or approves, or any damages finally awarded in such suit, insofar as such suit is based on a claim by any third party alleging tha…”
Obligates Klaviyo to defend and pay costs for third-party IP infringement claims against Customer arising from the Services in specified jurisdictions, and grants Klaviyo remedial options if infringement is likely.
📍 § 12.1Jump to exact text → - Privacy & data usebreach notification promises
“4.1. Setup Responsibilities. Customer shall be responsible for setting up and configuring the Services, including without limitation any provisioning of access to the Services to its Authorized Users. Customer shall be responsible for obtaining and maintaining…”
This segment imposes obligations on Customer to set up and configure the Services, provision Authorized User access, and maintain necessary telecommunications and hardware at Customer's expense, while disclaiming Klaviyo…
- Breach notice window: no event more than twenty-four (24) hours following discovery of such breach
- Designated security contact: privacy@klaviyo.com
📍 § 4.1Jump to exact text → - Confidentiality
“11.1. Confidential Information. During the term of this Agreement, each party (the “ Disclosing Party ”) may provide the other party (the “ Receiving Party ”) with certain information regarding the Disclosing Party’s business, technology, products, or services…”
This segment defines 'Confidential Information' as proprietary or confidential information disclosed by either party in any form, establishing the scope of information subject to confidentiality obligations throughout th…
📍 § 11.1Jump to exact text → - Audit rights, DPA & residency
“Additionally, Klaviyo may collect and review Communications Content for other development, diagnostic and corrective purposes. 7.4. Customer Personal Data. Klaviyo shall collect, use, disclose and otherwise process Customer Personal Data (as defined in the D…”
This segment incorporates the Data Processing Agreement by reference for processing Customer Personal Data, allocates obligations for privacy, confidentiality, and security to the DPA framework, and notes that the DPA do…
📍 § 7.3Jump to exact text → - Confidentiality
“In addition, the Receiving Party will protect the Disclosing Party’s Confidential Information from unauthorized use, access, or disclosure in the same manner that it protects its own proprietary information of a similar nature, but in no event with less than r…”
Imposes an obligation on the Receiving Party to protect Confidential Information with at least reasonable care, and to return or destroy all copies upon the Disclosing Party's request or Agreement termination.
📍 § 11.2Jump to exact text →
+ 10 more verified clauses of this kind on this platform, cited in full in the report.
📋 Rules you must follow
7 verified clausesWhat Klaviyo requires of YOU. These are your obligations, not risks to your data or IP, so they are cited here and excluded from this platform's risk rating.
- Moderation & enforcementconduct restrictions
“3.1. Access. Subject to the terms and conditions of the Agreement, Klaviyo grants Customer a non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Services during the Term. Customer may permit its Authorized Users to use the…”
This segment grants Customer a non-exclusive, non-transferable, non-sublicensable, revocable right to access the Services during the Term and imposes restrictions prohibiting modification, sublicensing, leasing, and othe…
📍 § 3.1Jump to exact text → - Moderation & enforcementconduct restrictions
“3.2. Restrictions. Customer will not, and will not permit any Authorized User or other party to: (a) modify, adapt, alter, translate, or create derivative works of the Services; (b) sublicense, lease, rent, loan, distribute, or otherwise transfer the Services…”
Prohibits Customer and Authorized Users from modifying, sublicensing, reverse engineering, or otherwise exceeding the scope of the licensed use of the Services and Documentation, protecting Klaviyo's intellectual propert…
📍 § 3.2Jump to exact text → - Moderation & enforcement
“7.7. Customer Communications. Customer shall comply with all applicable laws and regulations applicable to Customer’s use of the Services, including Customer Communications and Communications Content, which laws and regulations shall include but not be limited…”
Obligates Customer to comply with all applicable laws governing its use of the Services including data privacy, electronic marketing, SMS/MMS, e-commerce regulations, and intellectual property laws across all jurisdictio…
📍 § 7.7Jump to exact text → - Moderation & enforcementconduct restrictions
“9.2. Customer Representations and Warranties. Customer represents and warrants that: (i) Customer has a legally sufficient privacy policy that is made available to end customers and prospects prior to their provision of any Customer Personal Data to Customer o…”
Imposes obligations on Customer to warrant it has a legally sufficient privacy policy, that Customer Data does not infringe third-party IP rights, and does not violate privacy or publicity rights, directly restricting ho…
📍 § 9.2Jump to exact text → - Moderation & enforcement
“14.3. Export. Customer represents and warrants that it is not named on any government list of prohibited or restricted parties, maintained by the United States, the European Union, or any other relevant jurisdiction, nor is it owned or controlled by or acting…”
Imposes obligations on Customer to warrant it is not on prohibited party lists and to comply with U.S. and international export controls and sanctions laws when accessing or using the Service, restricting its use to lawf…
📍 § 14.3Jump to exact text →
+ 2 more verified clauses of this kind on this platform, cited in full in the report.
What the policies actually cover
11 topics- Product telemetry & usage tracking1 clause
- Advertising & tracking1 clause
- Does not train on your content2 protective2 clauses
- Damages & liability cap14 clauses
- Indemnity direction1 protective10 clauses
- Terms can change at any time2 protective4 clauses
- Deletion rights & post-termination survival1 protective2 clauses
- Auto-renewal & cancel window4 clauses
- Feedback ownership1 clause
- Breach-notification promises2 protective2 clauses
- Conduct restrictions3 obligations3 clauses
80 further verified clauses are cited on this page but not yet assigned a topic.
Cross-clause notes
Two verified clauses intersect on the same subject matter: the Terms of Service, § 7.6 addresses how long content is retained, and the Terms of Service, § 8.1 addresses use of content in connection with model training or service improvement. Both clauses are in force at the same time — read them together.
The Terms of Service, § 5.1 describes rights the platform takes in user content, and the Terms of Service, § 3.4 describes disclosure of data to third parties or subprocessors. Both clauses are in force at the same time — read them together.
Automated cross-reference against the published rubric — not legal advice.
Clause intelligence
Canonical clauses and stance patterns extracted from the same gate-verified citations shown on this page.
The clause permits commercial or business use.
“9.3. Limited Warranty. Klaviyo warrants that the Services, when used in accordance with the terms of this Agreement, will perform substantially in accordance with the Documentation during the term of this Agreement. The foregoing warranty shall not apply to performance issues of the Services resulting from (i) content provided by or passed through Customer or third parties in connection with the Services (includin...”Open source citation
The clause permits commercial or business use.
“9.3. Limited Warranty. Klaviyo warrants that the Services, when used in accordance with the terms of this Agreement, will perform substantially in accordance with the Documentation during the term of this Agreement. The foregoing warranty shall not apply to performance issues of the Services resulting from (i) content provided by or passed through Customer or third parties in connection with the Services (includin...”Open source citation
The clause includes sublicensable, transferable, or assignable rights.
“3.2. Restrictions. Customer will not, and will not permit any Authorized User or other party to: (a) modify, adapt, alter, translate, or create derivative works of the Services; (b) sublicense, lease, rent, loan, distribute, or otherwise transfer the Services or Documentation to any third party; (c) reverse engineer, decompile, disassemble, or otherwise derive or determine or attempt to derive or determine the sou...”Open source citation
The clause includes sublicensable, transferable, or assignable rights.
“14.8. Independent Contractors. Each party’s relationship to the other party is that of an independent contractor, and neither party is an agent or partner of the other. Neither party will have, and will not represent to any third party that it has, any authority to act on behalf of the other. 14.9. Third-Party Beneficiaries. There are no third-party beneficiaries under the Agreement. 14.10. Notices. Where Klaviyo ...”Open source citation
The clause includes sublicensable, transferable, or assignable rights.
“14.8. Independent Contractors. Each party’s relationship to the other party is that of an independent contractor, and neither party is an agent or partner of the other. Neither party will have, and will not represent to any third party that it has, any authority to act on behalf of the other. 14.9. Third-Party Beneficiaries. There are no third-party beneficiaries under the Agreement. 14.10. Notices. Where Klaviyo ...”Open source citation
Tier matrix
Plan-level conditions detected from citation-backed clauses. Empty tiers mean AIRIN has not captured decisive tier language yet.
| Tier | Surface | Verdict | Risk | Citations |
|---|---|---|---|---|
| All applicable tiers | commercial use | improves | LOW | 7 |
| All applicable tiers | data retention | worsens | HIGH | 3 |
| All applicable tiers | indemnity liability | conditional | MEDIUM | 10 |
| All applicable tiers | privacy data use | worsens | HIGH | 2 |
| All applicable tiers | tier differences | worsens | HIGH | 1 |
| Free | confidentiality | conditional | MEDIUM | 2 |
| Free | indemnity liability | conditional | MEDIUM | 5 |
| Free | privacy data use | worsens | HIGH | 8 |
| Free | prompt ownership | worsens | HIGH | 2 |
| Free | training use | worsens | HIGH | 3 |
| Pro / Paid | indemnity liability | conditional | MEDIUM | 2 |
| Team / Business | governing law disputes | worsens | HIGH | 1 |
Policy evolution
Open full timelineBefore/after stance changes across captured policy versions. When no material delta exists yet, AIRIN shows the latest citation-backed stance events instead.
Latest stance: indemnity on indemnity liability
“12.3. Procedure. The indemnifying party’s obligations as set forth above are expressly conditioned upon each of the foregoing: (a) the indemnified party shall promptly notify the indemnifying party in writing of any threatened or actual claim or suit; (b) the indemnifying party shall have sole control of the defense or settlement of any claim or suit; and (c) the indemnified party shall cooperate with the indemnifying party to facilitate the settlement or defense of any claim or suit. Notwithstanding the foregoing, Klaviyo reserves the right at its own expense to participate in the defense and control of any matter subject to indemnification by Customer; provided, however, that if Klaviyo reasonably determines that Customer is unwilling or unable to defend Klaviyo or another indemnified party’s interests, then Klaviyo may assume the defense against any claims at Customer’s sole expense.”Open timeline citation
Latest stance: broad license on confidentiality
“7.2. Feedback. In the event that Customer or its Authorized Users provide any comments or suggestions in connection with the Services, whether written or oral (collectively, the “**Feedback**”), Klaviyo, in its sole discretion, shall be entitled to use the Feedback without restriction, and such Feedback will not be treated as confidential to Customer. Customer hereby grants Klaviyo, on behalf of itself and its Authorized Users, a worldwide, non-exclusive, irrevocable, perpetual, royalty-free right and license to incorporate the Feedback into Klaviyo products and services.”Open timeline citation
Latest stance: third party or vendor sharing on subprocessors data sharing
“11.2. Protection of Confidential Information. The Receiving Party agrees that it will not use or disclose to any third party any Confidential Information of the Disclosing Party, except for exercising its rights and performing its obligations under this Agreement. The Receiving Party will limit access to the Confidential Information to its employees and contractors who have a need to know, who are subject to confidentiality obligations no less restrictive than those set forth herein and who have been informed of the confidential nature of such information. In addition, the Receiving Party will protect the Disclosing Party’s Confidential Information from unauthorized use, access, or disclosure in the same manner that it protects its own proprietary information of a similar nature, but in no event with less than reasonable care. At the Disclosing Party’s request or upon termination of this Agreement, the Receiving Party will return to the Disclosing Party or destroy (or permanently erase in the case of electronic files) all copies of the Confidential Information that the Receiving Party does not have a continuing right to use under this Agreement, and, upon request, the Receiving Party shall provide to the Disclosing Party written notice certifying compliance with this sentence, unless prohibited by applicable law.”Open timeline citation
Latest stance: indemnity on indemnity liability
“6.4. Taxes. The Fees are exclusive of all applicable sales, use, value-added and other taxes, and all applicable duties, tariffs, assessments, export and import fees, or other similar charges, and Customer will be responsible for payment of all such taxes (other than taxes based on Klaviyo’s income), fees, duties, and charges and any related penalties and interest, arising from the payment of the Fees and the delivery of the Services. To the extent that Klaviyo charges any of the aforementioned taxes, they are calculated using the tax rates that apply based on the billing address provided by Customer. Such amounts are in addition to the Fees and will be billed to Customer’s authorized payment method. If Customer is exempt from payment of any such taxes, Customer must provide Klaviyo with evidence of exemption. If Customer is not charged any of the aforementioned taxes by Klaviyo, Customer is responsible for determining if taxes are payable, and if so, self-remitting such taxes to the appropriate tax authorities in Customer’s jurisdiction. Customer will make all payments of Fees to Klaviyo free and clear of, and without reduction for, any withholding taxes. Any such taxes imposed on payments of Fees to Klaviyo will be Customer’s sole responsibility, and Customer will provide Klaviyo with official receipts issued by the appropriate taxing authority, or such other evidence as Klaviyo may reasonably request, to establish that such taxes have been paid. Customer shall indemnify, defend, and hold Klaviyo harmless in connection with any proceedings brought by any taxing authorities in connection with this Agreement.”Open timeline citation
Latest stance: broad license on privacy data use
“7.1. Customer Data. Customer Data, and all worldwide Intellectual Property Rights therein, is, as between Klaviyo and Customer, the exclusive property of Customer. Customer grants Klaviyo a non-exclusive, sublicensable, transferable, worldwide, royalty-free and fully paid license to process and use the Customer Data as necessary for purposes of providing the Services and as otherwise permitted in this Agreement. Customer warrants that Customer is the owner or legal custodian of, or otherwise has the right and has or will obtain the necessary permissions, valid consents and releases to lawfully transmit, store and use all Customer Data in connection with the Services and to grant the rights granted to Klaviyo under this Agreement. 7.2. Feedback. In the event that Customer or its Authorized Users provide any comments or suggestions in connection with the Services, whether written or oral (collectively, the “ Feedback ”), Klaviyo, in its sole discretion, shall be entitled to use the Feedback without restriction, and such Feedback will not be treated as confidential to Customer. Customer hereby grants Klaviyo, on behalf of itself and its Authorized Users, a worldwide, non-exclusive, irrevocable, perpetual, royalty-free right and license to incorporate the Feedback into Klaviyo products and services. 7.3. Aggregated Data. Klaviyo may collect and derive from Customer Data aggregated data that does not identify Customer, any third-party entity or any natural persons (“ Klaviyo Derived Data ”), and use and disclose such Klaviyo Derived Data for Klaviyo’s legitimate business purposes, which may include but is not limited to Services improvement, service and product development, research and marketing .”Open timeline citation
Latest stance: sublicensable or transferable on privacy data use
“7.1. Customer Data. Customer Data, and all worldwide Intellectual Property Rights therein, is, as between Klaviyo and Customer, the exclusive property of Customer. Customer grants Klaviyo a non-exclusive, sublicensable, transferable, worldwide, royalty-free and fully paid license to process and use the Customer Data as necessary for purposes of providing the Services and as otherwise permitted in this Agreement. Customer warrants that Customer is the owner or legal custodian of, or otherwise has the right and has or will obtain the necessary permissions, valid consents and releases to lawfully transmit, store and use all Customer Data in connection with the Services and to grant the rights granted to Klaviyo under this Agreement. 7.2. Feedback. In the event that Customer or its Authorized Users provide any comments or suggestions in connection with the Services, whether written or oral (collectively, the “ Feedback ”), Klaviyo, in its sole discretion, shall be entitled to use the Feedback without restriction, and such Feedback will not be treated as confidential to Customer. Customer hereby grants Klaviyo, on behalf of itself and its Authorized Users, a worldwide, non-exclusive, irrevocable, perpetual, royalty-free right and license to incorporate the Feedback into Klaviyo products and services. 7.3. Aggregated Data. Klaviyo may collect and derive from Customer Data aggregated data that does not identify Customer, any third-party entity or any natural persons (“ Klaviyo Derived Data ”), and use and disclose such Klaviyo Derived Data for Klaviyo’s legitimate business purposes, which may include but is not limited to Services improvement, service and product development, research and marketing .”Open timeline citation
Latest stance: allowed on commercial use
“9.3. Limited Warranty. Klaviyo warrants that the Services, when used in accordance with the terms of this Agreement, will perform substantially in accordance with the Documentation during the term of this Agreement. The foregoing warranty shall not apply to performance issues of the Services resulting from (i) content provided by or passed through Customer or third parties in connection with the Services (including Customer Data); (ii) Customer’s data structures, operating environment, equipment or other technology; (iii) the use or combination of the Services with any other software, services or hardware not supported by Klaviyo; (iv) causes external to the Services, such as problems with the hardware, network or other infrastructure with which the Services are used; (v) unauthorized or improper use of the Services; or (vi) any modification of the Services by Customer or its Authorized Users. Provided that Customer promptly notifies Klaviyo in writing of any breach of the foregoing warranty during the term of this Agreement, Klaviyo shall, as Customer’s sole and exclusive remedy, use commercially reasonable efforts to correct such non-conformance and if Klaviyo fails to remedy the non-conformity, Customer may terminate the Agreement.”Open timeline citation
Latest stance: third party or vendor sharing on subprocessors data sharing
“11.1. Confidential Information. During the term of this Agreement, each party (the “ Disclosing Party ”) may provide the other party (the “ Receiving Party ”) with certain information regarding the Disclosing Party’s business, technology, products, or services, or other confidential or proprietary information (collectively, “ Confidential Information ”) in whatever form (written, oral or visual) that is furnished or made available to the Receiving Party by or on behalf of the Disclosing Party that (a) if in tangible form, the Disclosing Party has labeled in writing as proprietary or confidential, (b) if in oral or visual form, the Disclosing Party has identified as proprietary or confidential at the time of disclosure, or (c) is of a character that is commonly and reasonably regarded as confidential and/or proprietary. For the avoidance of doubt, the Services, Documentation, and all enhancements and improvements thereto, will be considered Confidential Information of Klaviyo. 11.2. Protection of Confidential Information. The Receiving Party agrees that it will not use or disclose to any third party any Confidential Information of the Disclosing Party, except for exercising its rights and performing its obligations under this Agreement. The Receiving Party will limit access to the Confidential Information to its employees and contractors who have a need to know, who are subject to confidentiality obligations no less restrictive than those set forth herein and who have been informed of the confidential nature of such information.”Open timeline citation
Capture recency
- Privacy Policy:Last captured 2026-07-20· verified 2026-07-20
- Terms of Service:Last captured 2026-07-10· verified 2026-07-10
Dates state when our pipeline captured and verified each document — not when the vendor last changed it. Documents are re-scanned on a recurring cadence; a document verified once says so until a re-scan confirms it again.
↑ 64 more findings this quarter vs last (212 vs 148). First scan: June 2026.
Compare and stack are saved in your browser. Open compare · View your stack. A correction triggers an automated re-read of Klaviyo's policies — no human edits the data.
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Every finding above is a verbatim quote from Klaviyo's own published policy, captured to an immutable snapshot and read in full through a two-gate verification pipeline. Confidence labels and any analysis are AI-generated and informational only — not legal advice.
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