How long does Sitefire keep your data?

Lists marketing cookies (_gcl_au, sf_gclid, sf_utm_source) with named providers, advertising-attribution purposes, storage types, and explicit or open-ended durations (90 days; until cleared), defining consent-gated retention of advertising identifiers and campaign data.

Their words · Privacy Policy

“ _gcl_au Google Connects an advertising click to a later conversion, such as a booked demo Cookie 90 days sf_gclid , sf_utm_source Sitefire Keeps the advertising click identifier and campaign source from the page you arrived on, so a later booking can be attributed to it Local storage Until you clear it ”

Captured 2026-09-25. Open captured source →Snapshot SHA-256: a0c70f781e6e5b38773dde714b9521095e14819e2a1f708a6c7469a4cde624d4

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Informational only, not legal advice. Terms can change; check the cited policy and capture date before relying on this answer.

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