privacy data use · Privacy Policy
Wrike policy finding
“ Legitimate interests: In many cases, we handle personal data on the ground that it furthers our legitimate interests in commercial activities, such as the following, in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals: customer support; marketing, including, in some cases, direct marketing such as via email; protecting our Customers, Users, personnel and property; analyzing and improving our business and Service Offerings; and managing legal issues. We may also process personal data for the same legitimate interests of our Customers and business partners. Specifically, for prospective customers, we rely on legitimate interests to provide relevant information about our Service Offerings, provided that such interest is balanced against the individual's privacy expectations. Subject to applicable law, these legitimate interests may also include internal training, quality assurance, service improvement, sales enablement, business analytics, and the use of AI-enabled tools to assist with those activities in relation to email communications and other business communications that are not subject to a consent requirement. If our processing (especially involving AI) would likely result in a high risk to the rights and freedoms of natural persons, we would (i) conduct a Data Protection Impact Assessments (DPIAs) where our processing (especially involving AI) is likely to result in a high risk to the rights and freedoms of natural persons and (ii) update the Privacy Policy. ”
- Document
- Privacy Policy
- Captured
- 2026-06-08
- Location
- § 5 (Legal Bases for Processing Personal Data)
- Snapshot SHA-256
- 96242016a93490eea597570e9744c2c6b593d3e59f2472eb52ac39fae301a5fc
Informational only, not legal advice. Terms change; verify the source and capture date.