Marketing / Content · seranking.comSE Ranking
Graded against 804 verified platforms, from its own policy text. Automated assessment against a published rubric — not legal advice.
“Automated decision-making tools primarily include those systems that process your personal data without human intervention to make decisions that may have potential legal consequences for you. We may use certain personal data (like account details and communication details as well as the data from external sources provided by our partners and processors)…”
Partially verified: Privacy Policy assessed · Terms of Service pending. Everything below comes only from what was read in full.
Watch: indemnity liability
Start here. These are the highest-risk verified clauses AIRIN found in the platform's own policy text.
Disclaims any guarantee of security for data transmitted over the internet, places transmission risk on the user, and acknowledges the limitations of implemented security measures, thereby limiting the platform's liability for data breaches during transmission.
Establishes the procedure for notifying users of material changes to the privacy statement via email and pop-up notifications, imposes an obligation on users to maintain a current email address, and places responsibility on users to periodically check for updates.
Defines indirect/automatic collection of personal data, including receipt from third-party analytics partners and via cookies, identifying the mechanisms through which data flows from third parties to the controller.
Scores derived from 26 enriched findings — same verbatim citations as below. AI-generated, not legal advice.
- SE Ranking's terms explicitly protect your inputs from training use — the policy is affirmatively favorable on this point.
- Data handling is conditional — 3 privacy or retention clauses warrant review before using SE Ranking at scale.
Derived from AI-enriched analysis of the verified findings below — informational only, not legal advice.
How to read this page: Overall risk rates what SE Ranking's own policy terms mean for your prompts, outputs, and data. The benchmark bands below grade those same verified terms relative to peers — a platform in a risky-by-default category can rate HIGH risk and still grade STRONG against its peer set. Both trace to the cited findings.
Policy benchmark
rubric v1.0 — how this is scoredIP/output assessment pending — terms of service not yet verified This lens receives a band only once its source document has been captured and read in full.
Know where this document lives? Point us to the URL or PDF and the pipeline will verify it.
Based on 63 verified, verbatim-cited findings below — read the citations.
Automated assessment against a published rubric — not legal advice.
Partially verified — Privacy Policy — Verified (read in full, 38 findings); Terms of Service — Capture pending. Findings below are from fully-read, verified documents only; remaining core documents are pending capture.
Capture blocked
A known core policy document could not be publicly captured after the available capture strategies were tried.
Blocked core document: Terms of Service
- Privacy PolicyVerified - read in full - 38 citationsstaticLast captured 2026-07-31
- Terms of ServiceCapture blocked - document not publicly capturable
Only citation-backed plan differences are shown here; absent cells mean AIRIN has not verified a tier-specific claim.
Introduces the privacy statement's scope, commits the company to protecting user privacy and describing data collection/treatment practices, and conditions use of the service on acceptance of these terms — creating an obligation of compliance with the stated policy.
" We respect your privacy and are committed to protecting it through our compliance with this document. This Privacy Statement describes the types of data we collect from you or that you provide to us when you are using our services and/or p..."
Enumerates the categories of third-party recipients to whom personal data is disclosed, including affiliates, business-transfer successors, and sub-processors, establishing the scope of data-sharing obligations and transfer permissions.
" Recipients-wise, we disclose your personal data to relevant third parties as described in this Privacy Statement: To our subsidiaries and affiliates; To a buyer or other successor in the event of a merger, divestiture, restructuring, re..."
Enumerates the legal bases and circumstances under which the company may disclose personal data to third parties, including fulfillment of purpose, user consent, legal compliance, and safety/protection grounds — granting conditional permission for each disclosure scenario.
" To fulfill the purpose for which you provide it; For any other purpose disclosed by us when you provide the information; With your consent; To comply with any court order, law, or legal process, including to respond to any government..."
Discloses Stripe as a named sub-processor for payment and analytics services, describes the data Stripe collects and processes (device identifiers, transactional data), and states Stripe's processing purposes (fraud detection, analytics), fulfilling sub-processor transparency obligations.
" We use Stripe for payments, analytics, and other business services. Stripe collects and processes personal data, including identifying information about the devices that connect to its services via cookies and similar technologies. The per..."
Clause A states that sending newsletters and blog updates relies on user consent, while Clause B states that marketing communications to B2B clients rely on legitimate interest, creating a direct conflict if newsletters/blog updates are considered marketing communications to B2B clients.
"We store your personal data processed for this purpose for up to 10 calendar years, depending on the jurisdiction. Keeping you informed – to send you our newsletters as well as blog updates if you are subscribed to it. We are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. We store your personal data processed for this purpose until you withdraw your consent. Improving our services – to continuously improve our website, other products and services as well as user experience. We are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. In the case of direct product-related communications, we are relying on our legitimate interest to continuously improve our products and services. We store your personal data processed for this purpose until you withdraw your consent. Agency management – to provide you with SE Ranking Agency Pack functionality and respective status (e.g., “Contact Agency” form and creation of agency pages). We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service for SE Ranking Agency Pack). We store your personal data processed for this purpose as long as you have any active services with us. Marketing and advertising – to send communications and to display advertisements in our services as well as to provide you with relevant information about our products and services. "
"Additionally, we may use your information to personalize our services. In the case of marketing and advertising cookies, we are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. We store your personal data processed on the basis of your consent until you withdraw your consent. For more detailed retention periods regarding installed cookies we kindly refer you to our Cookie Policy . In the case of marketing communications, we are relying on our legitimate interest to market our products and services to B2B clients. We will retain your personal data processed in this context for a period of 5 calendar years. Learning management – to provide you with SE Ranking Academy functionality and to issue completion certificates. We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service). We store your personal data processed for this purpose as long as you have any active services with us. Compliance with laws – to comply with applicable legal, regulatory, or contractual obligations, including responding to lawful requests and enforcing our Terms of Service. We are relying on our legal obligations to process your personal data in such a manner. We store your personal data processed for this purpose as long as we are obliged by applicable laws. We do not use any other automated decision-making tools in personal data processing. "
Within one documentClause A states consent is the legal basis for sending newsletters and blog updates, while Clause B states legitimate interest is the legal basis for marketing communications to B2B clients, creating conflicting legal bases for potentially the same type of communication.
"We store your personal data processed for this purpose for up to 10 calendar years, depending on the jurisdiction. Keeping you informed – to send you our newsletters as well as blog updates if you are subscribed to it. We are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. We store your personal data processed for this purpose until you withdraw your consent. Improving our services – to continuously improve our website, other products and services as well as user experience. We are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. In the case of direct product-related communications, we are relying on our legitimate interest to continuously improve our products and services. We store your personal data processed for this purpose until you withdraw your consent. Agency management – to provide you with SE Ranking Agency Pack functionality and respective status (e.g., “Contact Agency” form and creation of agency pages). We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service for SE Ranking Agency Pack). We store your personal data processed for this purpose as long as you have any active services with us. Marketing and advertising – to send communications and to display advertisements in our services as well as to provide you with relevant information about our products and services. "
"Additionally, we may use your information to personalize our services. In the case of marketing and advertising cookies, we are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. We store your personal data processed on the basis of your consent until you withdraw your consent. For more detailed retention periods regarding installed cookies we kindly refer you to our Cookie Policy . In the case of marketing communications, we are relying on our legitimate interest to market our products and services to B2B clients. We will retain your personal data processed in this context for a period of 5 calendar years. Learning management – to provide you with SE Ranking Academy functionality and to issue completion certificates. We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service). We store your personal data processed for this purpose as long as you have any active services with us. Compliance with laws – to comply with applicable legal, regulatory, or contractual obligations, including responding to lawful requests and enforcing our Terms of Service. We are relying on our legal obligations to process your personal data in such a manner. We store your personal data processed for this purpose as long as we are obliged by applicable laws. We do not use any other automated decision-making tools in personal data processing. "
Within one documentClause A states that sending newsletters and blog updates relies on user consent, while Clause B states that marketing communications to B2B clients rely on legitimate interest, creating a direct conflict if newsletters/blog updates are considered marketing communications to B2B clients.
"We store your personal data processed for this purpose for up to 10 calendar years, depending on the jurisdiction. Keeping you informed – to send you our newsletters as well as blog updates if you are subscribed to it. We are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. We store your personal data processed for this purpose until you withdraw your consent. Improving our services – to continuously improve our website, other products and services as well as user experience. We are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. In the case of direct product-related communications, we are relying on our legitimate interest to continuously improve our products and services. We store your personal data processed for this purpose until you withdraw your consent. Agency management – to provide you with SE Ranking Agency Pack functionality and respective status (e.g., “Contact Agency” form and creation of agency pages). We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service for SE Ranking Agency Pack). We store your personal data processed for this purpose as long as you have any active services with us. Marketing and advertising – to send communications and to display advertisements in our services as well as to provide you with relevant information about our products and services. "
"Additionally, we may use your information to personalize our services. In the case of marketing and advertising cookies, we are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. We store your personal data processed on the basis of your consent until you withdraw your consent. For more detailed retention periods regarding installed cookies we kindly refer you to our Cookie Policy . In the case of marketing communications, we are relying on our legitimate interest to market our products and services to B2B clients. We will retain your personal data processed in this context for a period of 5 calendar years. Learning management – to provide you with SE Ranking Academy functionality and to issue completion certificates. We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service). We store your personal data processed for this purpose as long as you have any active services with us. Compliance with laws – to comply with applicable legal, regulatory, or contractual obligations, including responding to lawful requests and enforcing our Terms of Service. We are relying on our legal obligations to process your personal data in such a manner. We store your personal data processed for this purpose as long as we are obliged by applicable laws. We do not use any other automated decision-making tools in personal data processing. "
Within one documentClause A states consent is the legal basis for sending newsletters and blog updates, while Clause B states legitimate interest is the legal basis for marketing communications to B2B clients, creating conflicting legal bases for potentially the same type of communication.
"We store your personal data processed for this purpose for up to 10 calendar years, depending on the jurisdiction. Keeping you informed – to send you our newsletters as well as blog updates if you are subscribed to it. We are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. We store your personal data processed for this purpose until you withdraw your consent. Improving our services – to continuously improve our website, other products and services as well as user experience. We are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. In the case of direct product-related communications, we are relying on our legitimate interest to continuously improve our products and services. We store your personal data processed for this purpose until you withdraw your consent. Agency management – to provide you with SE Ranking Agency Pack functionality and respective status (e.g., “Contact Agency” form and creation of agency pages). We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service for SE Ranking Agency Pack). We store your personal data processed for this purpose as long as you have any active services with us. Marketing and advertising – to send communications and to display advertisements in our services as well as to provide you with relevant information about our products and services. "
"Additionally, we may use your information to personalize our services. In the case of marketing and advertising cookies, we are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. We store your personal data processed on the basis of your consent until you withdraw your consent. For more detailed retention periods regarding installed cookies we kindly refer you to our Cookie Policy . In the case of marketing communications, we are relying on our legitimate interest to market our products and services to B2B clients. We will retain your personal data processed in this context for a period of 5 calendar years. Learning management – to provide you with SE Ranking Academy functionality and to issue completion certificates. We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service). We store your personal data processed for this purpose as long as you have any active services with us. Compliance with laws – to comply with applicable legal, regulatory, or contractual obligations, including responding to lawful requests and enforcing our Terms of Service. We are relying on our legal obligations to process your personal data in such a manner. We store your personal data processed for this purpose as long as we are obliged by applicable laws. We do not use any other automated decision-making tools in personal data processing. "
Within one document
Evidence appendix
Showing priority citations first. The full appendix is available for audit trails; not every citation is a severe risk.
" (2) Indirect collection of personal data may occur automatically when you access the Services. For example, such personal data collection may occur when we receive your personal data from third parties (e.g. our analytics partners) or via cookies."
Defines indirect/automatic collection of personal data, including receipt from third-party analytics partners and via cookies, identifying the mechanisms through which data flows from third parties to the controller.
AI-generated interpretation, not legal advice.
" “Processing” is understood as at least one of the following: storage, modification, retrieval, disclosure, structuring, use, destruction as well as any other action with respect to your personal data. When it comes to application processing purposes as well as respective legal bases, we process your personal data as follows. Delivering our services – to provide, operate, and maintain our apps and services, including managing user accounts, and delivering updates or notifications. We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service). We store your personal data processed for this purpose as long as you have any active services with us. Customer support and enquiry management – to answer your customer support-related requests and enquiries as well as to resolve technical issues. We are relying on our legitimate interest to provide you necessary customer support and to answer your enquiries (e.g., demo requests) to process your personal data in such a manner. We store your personal data processed for this purpose for 5 calendar years after the moment of our latest interactions. Payment management – to ensure payment procedure for our products and services as well as to inform you about your payment card expiry. We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service). "
Defines 'processing' by enumerating covered actions (storage, modification, retrieval, disclosure, etc.) and identifies the legal basis (contractual performance) for delivering services, establishing the definitional and legal-basis framework for data processing activities.
AI-generated interpretation, not legal advice.
"We store your personal data processed for this purpose for up to 10 calendar years, depending on the jurisdiction. Keeping you informed – to send you our newsletters as well as blog updates if you are subscribed to it. We are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. We store your personal data processed for this purpose until you withdraw your consent. Improving our services – to continuously improve our website, other products and services as well as user experience. We are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. In the case of direct product-related communications, we are relying on our legitimate interest to continuously improve our products and services. We store your personal data processed for this purpose until you withdraw your consent. Agency management – to provide you with SE Ranking Agency Pack functionality and respective status (e.g., “Contact Agency” form and creation of agency pages). We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service for SE Ranking Agency Pack). We store your personal data processed for this purpose as long as you have any active services with us. Marketing and advertising – to send communications and to display advertisements in our services as well as to provide you with relevant information about our products and services. "
Specifies retention periods for personal data: up to 10 calendar years for service delivery purposes, and until consent withdrawal for newsletter/improvement purposes, imposing defined data-retention obligations on the controller.
AI-generated interpretation, not legal advice.
"Additionally, we may use your information to personalize our services. In the case of marketing and advertising cookies, we are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. We store your personal data processed on the basis of your consent until you withdraw your consent. For more detailed retention periods regarding installed cookies we kindly refer you to our Cookie Policy . In the case of marketing communications, we are relying on our legitimate interest to market our products and services to B2B clients. We will retain your personal data processed in this context for a period of 5 calendar years. Learning management – to provide you with SE Ranking Academy functionality and to issue completion certificates. We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service). We store your personal data processed for this purpose as long as you have any active services with us. Compliance with laws – to comply with applicable legal, regulatory, or contractual obligations, including responding to lawful requests and enforcing our Terms of Service. We are relying on our legal obligations to process your personal data in such a manner. We store your personal data processed for this purpose as long as we are obliged by applicable laws. We do not use any other automated decision-making tools in personal data processing. "
States retention periods for consent-based marketing and advertising data (until consent withdrawal), references the Cookie Policy for cookie-specific periods, and asserts legitimate interest as the basis for B2B marketing retention, establishing binding retention obligations and consent-withdrawal rights.
AI-generated interpretation, not legal advice.
" Internet or other electronic network activity (e.g., browsing behavior, device information);"
Identifies internet/electronic network activity (browsing behavior, device information) as a disclosed personal data category, fulfilling transparency obligations regarding third-party data sharing.
AI-generated interpretation, not legal advice.
" The personal information we collect varies based on your interactions with our apps, website, and services. The categories of data we may gather include: Account details: first name, last name, email address, phone number, password, Google account, LinkedIn account, agency affiliation, project/services description; Payment details: bank details, transaction list, payment card expiry date; Customer support details: your registration details, your payment details as well as your contact details; Marketing details: advertising ID, email address, IP-address; Webform details: requested meeting details (i.e. duration, date, time-slot), name, surname, email address, company name; Technical details: IP-address, traffic data, location data, internet connection details, device details, browser details, operating system details, your search queries on our website; Learning details: your account details as well as conducted courses and completion certificates."
Enumerates specific categories of personal information collected (account, payment, support, marketing, webform details), establishing the scope of data-collection obligations and disclosures required under applicable privacy law.
AI-generated interpretation, not legal advice.
" It is our policy to post any changes we make to our Privacy Statement on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account and/or by respective notification pop-ups. The date the Privacy Statement was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Statement to check for any changes. "
Establishes the procedure for notifying users of material changes to the privacy statement via email and pop-up notifications, imposes an obligation on users to maintain a current email address, and places responsibility on users to periodically check for updates.
AI-generated interpretation, not legal advice.
" We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to us. Any transmission of personal information is at your own risk. "
Disclaims any guarantee of security for data transmitted over the internet, places transmission risk on the user, and acknowledges the limitations of implemented security measures, thereby limiting the platform's liability for data breaches during transmission.
AI-generated interpretation, not legal advice.
" Recipients-wise, we disclose your personal data to relevant third parties as described in this Privacy Statement: To our subsidiaries and affiliates; To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Seranking Ltd.’s / SER Acquisition Inc.’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Seranking Ltd. and SER Acquisition Inc. about our Website users is among the assets transferred; To our sub-processors – contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. "
Enumerates the categories of third-party recipients to whom personal data is disclosed, including affiliates, business-transfer successors, and sub-processors, establishing the scope of data-sharing obligations and transfer permissions.
AI-generated interpretation, not legal advice.
" Below, we describe the categories of personal information we have disclosed in the past 12 months and the categories of third parties with whom that information may be shared. Categories of personal data that might have been disclosed: Identifiers (e.g., name, email address, IP address;);"
Lists categories of personal data disclosed in the past 12 months (identifiers such as name, email, IP address), fulfilling statutory transparency/disclosure obligations under CCPA and similar laws.
AI-generated interpretation, not legal advice.
" To fulfill the purpose for which you provide it; For any other purpose disclosed by us when you provide the information; With your consent; To comply with any court order, law, or legal process, including to respond to any government or regulatory request; If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Seranking Ltd., SER Acquisition Inc., our customers, or others. "
Enumerates the legal bases and circumstances under which the company may disclose personal data to third parties, including fulfillment of purpose, user consent, legal compliance, and safety/protection grounds — granting conditional permission for each disclosure scenario.
AI-generated interpretation, not legal advice.
" We use Stripe for payments, analytics, and other business services. Stripe collects and processes personal data, including identifying information about the devices that connect to its services via cookies and similar technologies. The personal data Stripe collects and processes may include transactional data. Stripe uses this information to operate and improve the services it provides to us, including for fraud detection, loss prevention, authentication, and analytics related to the performance of its services. For the full list of our sub-processors as well as applicable legal mechanisms in the case of international data transfers we kindly refer to the “ Processors ” section on our Website. As part of our affiliation within a shared corporate group, we may share certain personal data between Seranking Ltd. / SER Acquisition Inc. and Planable Inc. (and its subsidiaries) to support harmonized operations, IT infrastructure, financial operations and internal processes. Each company remains an independent data controller and maintains its own privacy policies, legal responsibilities, and customer-facing products and services. Data is shared only to the extent necessary to ensure the consistency, security, and efficiency of our joint infrastructure and internal workflows. This sharing is conducted in accordance with applicable data protection laws and with appropriate safeguards in place."
Discloses Stripe as a named sub-processor for payment and analytics services, describes the data Stripe collects and processes (device identifiers, transactional data), and states Stripe's processing purposes (fraud detection, analytics), fulfilling sub-processor transparency obligations.
AI-generated interpretation, not legal advice.
" Internet or other similar network activity; "
Lists internet or network activity as a CCPA/CPRA-defined category that may have been sold or shared, completing the statutory category disclosure.
AI-generated interpretation, not legal advice.
" Commercial information; "
Lists commercial information as a CCPA/CPRA-defined category that may have been sold or shared, continuing the statutory disclosure enumeration.
AI-generated interpretation, not legal advice.
" Personal information categories listed under the California Customer Records statute (Cal. Civ. Code § 1798.80(e)); "
Identifies California Customer Records statute personal information categories as categories that may have been sold or shared, satisfying CCPA/CPRA category-disclosure obligations.
AI-generated interpretation, not legal advice.
" Our products and/or services are not intended for children. We do not knowingly collect personal information from children under 18. If we learn we have collected or received personal information from a child without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child, please contact us. "
Restricts collection of personal information from children under 18 without parental consent, imposes an obligation to delete any such data if inadvertently collected, and excludes minors from the intended user base of the services.
AI-generated interpretation, not legal advice.
"Automated decision-making tools primarily include those systems that process your personal data without human intervention to make decisions that may have potential legal consequences for you. We may use certain personal data (like account details and communication details as well as the data from external sources provided by our partners and processors) to create user profiles that help us tailor and personalise our commercial offers. This allows us to better match our products, services, and marketing communications to your preferences and interests. We rely on our legitimate interest to personalize our commercial offers for this. SE Ranking does not use any of the personal data processed in accordance with current Privacy Statement for the purposes of developing, improving, or training generalized Artificial Intelligence (AI) and/or Machine Learning (ML) models."
Permits the company to use personal data for automated profiling and personalisation of commercial offers based on legitimate interest, describing the scope and legal basis for automated decision-making and profile creation.
AI-generated interpretation, not legal advice.
" (1) Personal data are collected directly when you provide them voluntarily (e.g. when registering in the Services)."
Defines direct collection of personal data as voluntary provision by the user (e.g., during registration), clarifying the scope of one collection modality.
AI-generated interpretation, not legal advice.
Common questions about SE Ranking's policies
- Does SE Ranking train its AI models on your data?
- No training on your content by default — based on 1 verified finding from SE Ranking's published policy. Informational only, not legal advice.
Clause detail — protections, your obligations, and coverage
Every clause below is a verbatim quote from SE Ranking's own published policy, read in full and linked to its exact location. Protections and user obligations are reported separately from risk because they are different kinds of clause — an obligation on you is not a risk to your data. Informational only, not legal advice.
✅ Protections found
17 verified clausesClauses in SE Ranking's policies that work in your favour — commitments the platform made to you.
- Model trainingdoes-not-train
“Automated decision-making tools primarily include those systems that process your personal data without human intervention to make decisions that may have potential legal consequences for you. We may use certain personal data (like account details and communi…”
Permits the company to use personal data for automated profiling and personalisation of commercial offers based on legitimate interest, describing the scope and legal basis for automated decision-making and profile creat…
📍 Privacy Policy › “Data Processing, Storage and Protection”Jump to exact text → - Privacy & data use
“To exercise any of your rights under applicable laws or if you have any questions related to your personal information, please contact us via this form . Please note that SE Ranking may need to verify your identity before fulfilling your request. If we are u…”
Establishes the procedure for exercising data subject rights, including identity verification, response timelines (30 calendar days), appeal mechanisms, and the obligation to explain denials, creating binding obligations…
📍 Privacy Policy › “Exercising User Rights”Jump to exact text → - Privacy & data use
“Special Provisions Applicable to the Residents of the European Economic Area The following provisions apply specifically to individuals residing in the European Economic Area (EEA) and are intended to comply with the General Data Protection Regulation (GDPR)…”
Introduces EEA-specific provisions incorporating GDPR compliance obligations and user rights, scoping their application to EEA residents and establishing the legal framework for the following data-subject rights.
📍 Privacy Policy › “Special Provisions Applicable to the Residents of USA”Jump to exact text → - Moderation & enforcementterms can change anytime
“It is our policy to post any changes we make to our Privacy Statement on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account and/or by respec…”
Establishes the procedure for notifying users of material changes to the privacy statement via email and pop-up notifications, imposes an obligation on users to maintain a current email address, and places responsibility…
- Terms changes: advance notice promised
📍 Privacy Policy › “Changes to Our Privacy Statement”Jump to exact text → - Privacy & data usechildren's data
“Our products and/or services are not intended for children. We do not knowingly collect personal information from children under 18. If we learn we have collected or received personal information from a child without verification of parental consent, we will d…”
Restricts collection of personal information from children under 18 without parental consent, imposes an obligation to delete any such data if inadvertently collected, and excludes minors from the intended user base of t…
📍 Privacy Policy › “Children’s Personal Data”Jump to exact text → - Privacy & data use
“To request to review, update, or delete your personal data, please contact us. To ask questions or comment about this Privacy Statement and our privacy and data protection practices, contact our Data Protection Officer via this form .”
Provides the procedure and contact channels for requesting review, update, or deletion of personal data and for contacting the Data Protection Officer, establishing actionable paths for exercising data subject rights.
📍 Privacy Policy › “Contact Information”Jump to exact text →
+ 11 more verified clauses of this kind on this platform, cited in full in the report.
📋 Rules you must follow
0 verified clausesWhat SE Ranking requires of YOU. These are your obligations, not risks to your data or IP, so they are cited here and excluded from this platform's risk rating.
No user-conduct rule has been verified in SE Ranking's published policies yet.
What the policies actually cover
9 topics- Product telemetry & usage tracking3 clauses
- Advertising & tracking3 clauses
- Sale or sharing of personal data1 protective3 clauses
- Sensitive data (biometric, location, health)1 protective3 clauses
- Children's data1 protective1 clause
- Government & law-enforcement disclosure1 clause
- Does not train on your content1 protective1 clause
- Damages & liability cap1 clause
- Terms can change at any time1 protective1 clause
21 further verified clauses are cited on this page but not yet assigned a topic.
Clause intelligence
Canonical clauses and stance patterns extracted from the same gate-verified citations shown on this page.
The clause permits sale of personal data or information.
“The categories listed above align with CCPA/CPRA definitions. This does not mean that all types of personal information within these categories were sold, but rather that some data within these categories may have been shared in exchange for value. Your rights regarding the collection and use of your personal information are governed by the privacy laws applicable to your place of residence, including the Californ...”Open source citation
The clause permits sale of personal data or information.
“The following provisions apply specifically to individuals residing in the United States, in accordance with applicable federal and state privacy laws. These provisions describe our practices related to the collection, use, disclosure, and potential sale of personal information, with a particular focus on the rights of California residents under the California Consumer Privacy Act (CCPA) and the California Privacy...”Open source citation
The clause permits sale of personal data or information.
“The following provisions apply specifically to individuals residing in the United States, in accordance with applicable federal and state privacy laws. These provisions describe our practices related to the collection, use, disclosure, and potential sale of personal information, with a particular focus on the rights of California residents under the California Consumer Privacy Act (CCPA) and the California Privacy...”Open source citation
The clause permits sale of personal data or information.
“The following provisions apply specifically to individuals residing in the United States, in accordance with applicable federal and state privacy laws. These provisions describe our practices related to the collection, use, disclosure, and potential sale of personal information, with a particular focus on the rights of California residents under the California Consumer Privacy Act (CCPA) and the California Privacy...”Open source citation
The clause permits sale of personal data or information.
“The following provisions apply specifically to individuals residing in the United States, in accordance with applicable federal and state privacy laws. These provisions describe our practices related to the collection, use, disclosure, and potential sale of personal information, with a particular focus on the rights of California residents under the California Consumer Privacy Act (CCPA) and the California Privacy...”Open source citation
Tier matrix
Plan-level conditions detected from citation-backed clauses. Empty tiers mean AIRIN has not captured decisive tier language yet.
| Tier | Surface | Verdict | Risk | Citations |
|---|---|---|---|---|
| All applicable tiers | privacy data use | worsens | HIGH | 2 |
| All applicable tiers | training use | worsens | HIGH | 4 |
| Government | privacy data use | conditional | MEDIUM | 1 |
| Team / Business | commercial use | worsens | HIGH | 9 |
| Team / Business | privacy data use | worsens | HIGH | 7 |
| Team / Business | subprocessors data sharing | conditional | MEDIUM | 1 |
Policy evolution
Open full timelineBefore/after stance changes across captured policy versions. When no material delta exists yet, AIRIN shows the latest citation-backed stance events instead.
data sharing improved from high/sale or sell to medium/third party or vendor sharing.
“The categories listed above align with CCPA/CPRA definitions. This does not mean that all types of personal information within these categories were sold, but rather that some data within these categories may have been shared in exchange for value. Your rights regarding the collection and use of your personal information are governed by the privacy laws applicable to your place of residence, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and similar state laws such as those in Virginia, Colorado, Connecticut, and others. Depending on your state of residence, you may have the following rights: Right to Know: You may request information about the categories and specific pieces of personal information we collect, use, disclose, and share;”Before citation
“We respect your privacy and are committed to protecting it through our compliance with this document. This Privacy Statement describes the types of data we collect from you or that you provide to us when you are using our services and/or products as well as when you interact with us in any way. We encourage you to read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our services and/or products. This policy may change from time to time. Please see section “Changes to Our Privacy Statement” for further details. Who Controls My Personal Data? Seranking Ltd and SER Acquisition Inc. are joint controllers for your personal data. Any requests concerning your personal data and how we process it should be directed at Seranking Ltd or SER Acquisition Inc. Please read the Contact Information section of this Privacy Statement for further details on how to contact us. Some of our Affiliates process your personal data as data processors on our behalf and pursuant to our instructions in order to assist us in meeting business operations needs and to perform certain services and functions, such as engineering, sales and marketing. Please refer to the “Disclosure of Your Personal Data” section for more information about how we share your personal data.”After citation
Latest stance: third party or vendor sharing on privacy data use
“We respect your privacy and are committed to protecting it through our compliance with this document. This Privacy Statement describes the types of data we collect from you or that you provide to us when you are using our services and/or products as well as when you interact with us in any way. We encourage you to read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our services and/or products. This policy may change from time to time. Please see section “Changes to Our Privacy Statement” for further details. Who Controls My Personal Data? Seranking Ltd and SER Acquisition Inc. are joint controllers for your personal data. Any requests concerning your personal data and how we process it should be directed at Seranking Ltd or SER Acquisition Inc. Please read the Contact Information section of this Privacy Statement for further details on how to contact us. Some of our Affiliates process your personal data as data processors on our behalf and pursuant to our instructions in order to assist us in meeting business operations needs and to perform certain services and functions, such as engineering, sales and marketing. Please refer to the “Disclosure of Your Personal Data” section for more information about how we share your personal data.”Open timeline citation
Latest stance: sale or sell on commercial use
“The following provisions apply specifically to individuals residing in the United States, in accordance with applicable federal and state privacy laws. These provisions describe our practices related to the collection, use, disclosure, and potential sale of personal information, with a particular focus on the rights of California residents under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Under the CCPA and CPRA, “sell” and “sale” refer to the transfer, disclosure, or making available of a consumer’s personal information to a third party for valuable consideration. This does not necessarily involve a direct monetary exchange but may include other forms of benefit. We do not sell personal information in the traditional sense. However, we may allow Service Providers to process personal information for business purposes such as advertising, marketing, and analytics, which may be considered a “sale” under CCPA/CPRA. In the past twelve (12) months, we may have sold the following categories of personal information: Identifiers; Personal information categories listed under the California Customer Records statute (Cal. Civ. Code § 1798.80(e)); Commercial information; Internet or other similar network activity. The categories listed above align with CCPA/CPRA definitions. This does not mean that all types of personal information within these categories were sold, but rather that some data within these categories may have been shared in exchange for value.”Open timeline citation
Latest stance: training permitted on training use
“Automated decision-making tools primarily include those systems that process your personal data without human intervention to make decisions that may have potential legal consequences for you. We may use certain personal data (like account details and communication details as well as the data from external sources provided by our partners and processors) to create user profiles that help us tailor and personalise our commercial offers. This allows us to better match our products, services, and marketing communications to your preferences and interests. We rely on our legitimate interest to personalize our commercial offers for this. SE Ranking does not use any of the personal data processed in accordance with current Privacy Statement for the purposes of developing, improving, or training generalized Artificial Intelligence (AI) and/or Machine Learning (ML) models.”Open timeline citation
Latest stance: third party or vendor sharing on commercial use
“The following provisions apply specifically to individuals residing in the United States, in accordance with applicable federal and state privacy laws. These provisions describe our practices related to the collection, use, disclosure, and potential sale of personal information, with a particular focus on the rights of California residents under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Under the CCPA and CPRA, “sell” and “sale” refer to the transfer, disclosure, or making available of a consumer’s personal information to a third party for valuable consideration. This does not necessarily involve a direct monetary exchange but may include other forms of benefit. We do not sell personal information in the traditional sense. However, we may allow Service Providers to process personal information for business purposes such as advertising, marketing, and analytics, which may be considered a “sale” under CCPA/CPRA. In the past twelve (12) months, we may have sold the following categories of personal information: Identifiers; Personal information categories listed under the California Customer Records statute (Cal. Civ. Code § 1798.80(e)); Commercial information; Internet or other similar network activity. The categories listed above align with CCPA/CPRA definitions. This does not mean that all types of personal information within these categories were sold, but rather that some data within these categories may have been shared in exchange for value.”Open timeline citation
Capture recency
- Privacy Policy:Last captured 2026-07-31· verified 2026-07-31
- Terms of Service:Last captured 2026-07-10
Dates state when our pipeline captured and verified each document — not when the vendor last changed it. Documents are re-scanned on a recurring cadence; a document verified once says so until a re-scan confirms it again.
↑ 113 more findings this quarter vs last (152 vs 39). First scan: June 2026.
Compare and stack are saved in your browser. Open compare · View your stack. A correction triggers an automated re-read of SE Ranking's policies — no human edits the data.
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Every finding above is a verbatim quote from SE Ranking's own published policy, captured to an immutable snapshot and read in full through a two-gate verification pipeline. Confidence labels and any analysis are AI-generated and informational only — not legal advice.
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