{"platform":"MarketMuse","slug":"marketmuse","category":"Marketing / Content","website":"https://www.marketmuse.com","risk_rating":"high","verification":"fully_verified","verification_detail":{"tier":"fully_verified","partial_reason_code":"none","partial_reason_label":"Complete","blocked_core_documents":[]},"rating":{"value":"high","unknown_reason_code":"none","unknown_reason_label":"Rated"},"corpus_status":"corpus_complete","canonical":"https://airinetwork.com/platform/marketmuse","machine_url":"https://airinetwork.com/api/machine/platform/marketmuse","last_reviewed":"2026-07-27","findings_count":85,"findings":[{"surface":"prompt_ownership","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Subscription Services . Customer acknowledges and agrees, and Provider represents and warrants that (a) all Subscription Services are protected by IP rights, as applicable, of Provider and its licensors, and (b) that Provider owns all right, title, and interest in and to the Subscription Services, together with any and all ideas, processes, techniques, designs, architecture, and “know-how” embodying the Subscription Services.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Subscription%20Services%20.,embodying%20the%20Subscription%20Services.","structural_citation":"§ E (Ownership)","citation_basis":"section_number","char_start":9785,"char_end":10227,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"prompt_ownership","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Customer Data . The Data and IP provided by Customer or on behalf of Customer to Provider in conjunction with the use of the Subscription Services are and shall remain the property of Customer and its suppliers/brand owners, including all applicable rights to: (a) copyrights, including, without limitation, all rights incident to copyright ownership, such as all rights of publication, registration and rights to create derivative works; (b) patents; (c) trademarks; and (d) trade secrets (including all know-how, ideas, logic, formulas and confidential information embodied in or reflected in the Subscription Services).","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Customer%20Data%20.,in%20the%20Subscription%20Services).","structural_citation":"§ E (Ownership)","citation_basis":"section_number","char_start":10801,"char_end":11424,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"prompt_ownership","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Provider Data . The Data provided by Provider to Customer in conjunction with the use of the Subscription Services are and shall remain the property of Provider and its suppliers/brand owners, including all applicable rights to: (a) copyrights, including all rights incident to copyright ownership, such as all rights of publication, registration and rights to create derivative works; (b) patents; (c) trademarks; and (d) trade secrets (including all know-how, ideas, logic, formulas and confidential information embodied in or reflected in the Subscription Services).","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Provider%20Data%20.,in%20the%20Subscription%20Services).","structural_citation":"§ E (Ownership)","citation_basis":"section_number","char_start":10229,"char_end":10799,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" If your personal data is processed, you are a data subject within the meaning of Art. 4, para. 1 GDPR. 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However, where the availability of this data is technically essential in connection with your visit to our site, a refusal could mean that you cannot access and use our website. 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In addition, the following data is collected: ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20When%20you%20contact,data%20is%20collected%3A%20","structural_citation":"§ 1 (Log files)","citation_basis":"section_number","char_start":4199,"char_end":4460,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" As well as blocking all cookies through your browser, you can prevent the processing of your data by Google, by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20As%20well%20as,following%20link%3A%20http%3A%2F%2Ftools.google.com%2Fdlpage%2Fgaoptout%3Fhl%3Dde%20","structural_citation":"§ 1 (Google Analytics)","citation_basis":"section_number","char_start":9319,"char_end":9558,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" VI. Rights of data subjects ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20VI.%20Rights%20of%20data%20subjects%20","structural_citation":"Article VI (Rights of data subjects)","citation_basis":"section_number","char_start":12182,"char_end":12211,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" We will only use this data for responding to your query and communications linked to this. The legal basis for this processing of your data depends upon the content of your query. Generally, our legitimate interest in making available the contact functionality and responding to your query will apply in this situation. If your query relates to the conclusion of a contract with us, the processing will be on the basis of this pre-contractual obligation.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20We%20will%20only,of%20this%20pre-contractual%20obligation.","structural_citation":"Privacy Policy › “Email address”","citation_basis":"heading_path","char_start":5459,"char_end":5914,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" You have the right to request the restriction of processing of your personal data, if one of the grounds set out in Art. 18 GDPR applies, in particular, where you desire this instead of erasure of the data. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20You%20have%20the,of%20the%20data.%20","structural_citation":"Article VI (Rights of data subjects)","citation_basis":"section_number","char_start":13162,"char_end":13370,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" You can send us a query at any time via the contact form on our website. This will request the following information: ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20You%20can%20send,the%20following%20information%3A%20","structural_citation":"§ 2 (Contact form)","citation_basis":"section_number","char_start":5115,"char_end":5234,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Right to erasure pursuant to Art. 17 GDPR ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20Right%20to%20erasure,Art.%2017%20GDPR%20","structural_citation":"Article VI (Rights of data subjects)","citation_basis":"section_number","char_start":12857,"char_end":12900,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" We use tracking cookies from Pendo @150 Fayetteville St #1400, Raleigh, NC 27601, for usage patterns in our Suite. No personal data is collected, only a personalized identifier. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20We%20use%20tracking,a%20personalized%20identifier.%20","structural_citation":"§ 2 (Pendo)","citation_basis":"section_number","char_start":10152,"char_end":10331,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" You can access, print, or download this Data Privacy Notice at any time at the address https://www.marketmuse.com/privacy-notice. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20You%20can%20access%2C,the%20address%20https%3A%2F%2Fwww.marketmuse.com%2Fprivacy-notice.%20","structural_citation":"Privacy Policy › “What rights you have concerning our data processing”","citation_basis":"heading_path","char_start":874,"char_end":1005,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" The data controller for data processing, in relation to this website, within the meaning of the General Data Protection Regulation is:","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20The%20data%20controller,Data%20Protection%20Regulation%20is%3A","structural_citation":"Article I (Contact information)","citation_basis":"section_number","char_start":1142,"char_end":1277,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Internet: www.marketmuse.com ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20Internet%3A%20www.marketmuse.com%20","structural_citation":"Privacy Policy › “United States”","citation_basis":"heading_path","char_start":1356,"char_end":1386,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" You have the right to prompt correction of false personal data and the completion of inaccurate data. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20You%20have%20the,of%20inaccurate%20data.%20","structural_citation":"Article VI (Rights of data subjects)","citation_basis":"section_number","char_start":12752,"char_end":12855,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" This Data Privacy Notice only governs the use of personal data on our website https://www.marketmuse.com, including the sub-pages. If you exit our website via a link, or visit us via a social media platform, this Data Privacy Notice no longer applies. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20This%20Data%20Privacy,no%20longer%20applies.%20","structural_citation":"Privacy Policy › “What rights you have concerning our data processing”","citation_basis":"heading_path","char_start":616,"char_end":869,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" As a visitor to our website, you are not subject to any automated decision making within the meaning of Article 22 GDPR.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20As%20a%20visitor,of%20Article%2022%20GDPR.","structural_citation":"§ 1 (Scope of the processing of personal data)","citation_basis":"section_number","char_start":2190,"char_end":2311,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" The legal basis for the processing of personal data using Google Fonts is Art. 6 para. 1 lit. f DSGVO (legitimate interest). ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20The%20legal%20basis,DSGVO%20(legitimate%20interest).%20","structural_citation":"§ 3 (Google Fonts)","citation_basis":"section_number","char_start":7814,"char_end":7940,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" We want to continue to improve the usability of the website as well as the attractiveness of our services. For this reason, we also collect data concerning usage behaviors when you visit our website, which we evaluate for this purpose. Therefore, tracking and analysis cookies are also used on our website, as well as the technically necessary cookies described above. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20We%20want%20to,cookies%20described%20above.%20","structural_citation":"Article IV (Use analysis and tracking)","citation_basis":"section_number","char_start":7975,"char_end":8345,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" The legal bases for the processing of personal data are set out below. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20The%20legal%20bases,set%20out%20below.%20","structural_citation":"§ 2 (Legal basis for the processing of personal data)","citation_basis":"section_number","char_start":2367,"char_end":2439,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" You have the right to request all personal data stored by us about you in a structured, accessible, and machine-readable format, and for this data to be transferred to another data controller without hindrance from the controller to which the personal data has been provided. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20You%20have%20the,has%20been%20provided.%20","structural_citation":"Article VI (Rights of data subjects)","citation_basis":"section_number","char_start":13426,"char_end":13703,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" The basis of effective data privacy protection is to provide comprehensive information about the collection, processing and use of your data (“data processing”). Therefore, we wish to inform you about: ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20The%20basis%20of,inform%20you%20about%3A%20","structural_citation":"Privacy Policy › “Privacy Policy”","citation_basis":"heading_path","char_start":235,"char_end":438,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Salesforce saves the cookies in your browser, in order to analyze your use of our website. No personal data is collected, only a personalized identifier. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20Salesforce%20saves%20the,a%20personalized%20identifier.%20","structural_citation":"§ 3 (Pardot)","citation_basis":"section_number","char_start":10522,"char_end":10677,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" You can also contact us by mail at support@marketmuse.com, or you may contact us at the physical addresses of the office closest to you, see our list here.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20You%20can%20also,see%20our%20list%20here.","structural_citation":"Privacy Policy › “United States”","citation_basis":"heading_path","char_start":1388,"char_end":1544,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" We also use tracking cookies from the Pardot service of salesforce.com Inc. The Landmark @ One Market, Suite 300, San Francisco, CA 94105, USA (“salesforce”) on our website.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20We%20also%20use,(%E2%80%9Csalesforce%E2%80%9D)%20on%20our%20website.","structural_citation":"§ 3 (Pardot)","citation_basis":"section_number","char_start":10346,"char_end":10520,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Where data processing is based upon your consent, or our legitimate interest, you have the right at any time to object to the processing or to withdraw your consent. Your objection or withdrawal will only have effect for the future. Where the analysis cookies have their own technical means of deactivation, this is set out in the relevant place. You can contact support@marketmuse.com at any time to exercise your right to object or withdraw. If you object to processing based upon our legitimate interest, we may only continue to process the data if we can demonstrate compelling legitimate grounds for the processing, which override your interests, rights and freedoms. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20Where%20data%20processing,rights%20and%20freedoms.%20","structural_citation":"Article V (Option to object and to remove)","citation_basis":"section_number","char_start":11506,"char_end":12180,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Right to complain to the relevant authority pursuant to Art. 77 GDPR Under Art. 77 GDPR you have the right to make a complaint to the relevant regulatory authority. VII. Recipients of data ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20Right%20to%20complain,Recipients%20of%20data%20","structural_citation":"Article VI (Rights of data subjects)","citation_basis":"section_number","char_start":13705,"char_end":13895,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Right to information pursuant to Art. 15 GDPR ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20Right%20to%20information,Art.%2015%20GDPR%20","structural_citation":"Article VI (Rights of data subjects)","citation_basis":"section_number","char_start":12500,"char_end":12547,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link, in order to set an Opt-Out cookie, which will avoid the future gathering of information by Google Analytics within this website (this Opt-Out cookie only functions in this browser and only for this domain, if you erase your cookies in this browser, you need to click the link again): [deactivate Google Analytics]. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20As%20an%20alternative,%5Bdeactivate%20Google%20Analytics%5D.%20","structural_citation":"§ 1 (Google Analytics)","citation_basis":"section_number","char_start":9560,"char_end":9991,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" The processing of various information is necessary in order to make the website available. In addition, the scope of the data processing will depend upon your use of the functionality of the website, for example, if you communicate with us via the contact form, or consent to the processing of data. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20The%20processing%20of,processing%20of%20data.%20","structural_citation":"§ 1 (Scope of the processing of personal data)","citation_basis":"section_number","char_start":1644,"char_end":1945,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" You have the right to information about the personal data that we process about you. This includes the mandatory information set out in Art. 15 GDPR ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20You%20have%20the,Art.%2015%20GDPR%20","structural_citation":"Article VI (Rights of data subjects)","citation_basis":"section_number","char_start":12549,"char_end":12699,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" These entries are marked as mandatory fields. Any additional data that you transfer to us in the course of the query, including via the free text field, is provided voluntarily. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20These%20entries%20are,is%20provided%20voluntarily.%20","structural_citation":"Privacy Policy › “Email address”","citation_basis":"heading_path","char_start":5278,"char_end":5457,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Fulfillment of a contract or carrying out pre-contractual measures Art. 6, para. 1b) Processing shall only occur to the extent that it is necessary to establish and fulfill the rights and duties under the contract. Unless specifically stipulated otherwise, we will only process data to this extent. \n Legitimate interest Art. 6, para. 1f) Processing will occur to the extent that we have a legitimate interest and there is no overriding interest of the data subject. The specific interest is explained in this Data Privacy Notice in relation to the processing statement. \n Consent Art. 6, para. 1a) Processing will occur to the extent that you have specifically agreed to the type and scope of the data processing. You can withdraw your consent at any time with future effect. However, any processing undertaken up to this point will not be affected \n Legal obligation Art. 6, para. 1c) Processing will occur to the extent that this is necessary to comply with a German or European legal obligation. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20Fulfillment%20of%20a,European%20legal%20obligation.%20","structural_citation":"Privacy Policy › “Processing ground Legal basis in the GDPR Explanation”","citation_basis":"heading_path","char_start":2497,"char_end":3498,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" 5. Microsoft Clarity ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%205.%20Microsoft%20Clarity%20","structural_citation":"§ 5 (Microsoft Clarity)","citation_basis":"section_number","char_start":11156,"char_end":11178,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"privacy_data_use","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google gathers information about your use of the website (including your IP address) through a cookie in the USA and stores the information. However, we always use Google Analytics with an anonymization function, in which your IP address will be truncated in advance by Google within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. The full IP address will only be transferred to Google in the USA and truncated there in exceptional circumstances. Google analyzes the data gathered and transfers reports to us about the use activities on our website and also provides further services to us for this purpose. The IP address provided by your browser, within the scope of Google Analytics, will not be consolidated with other Google data. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20This%20website%20uses,other%20Google%20data.%20","structural_citation":"§ 1 (Google Analytics)","citation_basis":"section_number","char_start":8370,"char_end":9317,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"moderation_enforcement","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Support services . In connection with Subscription Services, Provider shall provide to Customer technical support as set forth on the applicable Service Order.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Support%20services%20.,the%20applicable%20Service%20Order.","structural_citation":"§ B (Subscription Services)","citation_basis":"section_number","char_start":6947,"char_end":7107,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"moderation_enforcement","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":"(a) Customer shall pay any undisputed amounts due to Provider under this Agreement for the Subscription Service provided up to and until the date of termination provided that termination was not due to a breach on the part of Provider; and (b) the Customer’s rights granted under the Agreement, as applicable, will immediately terminate and the Parties shall cease all activities hereunder; and (c) all Service Orders will automatically terminate. Except for Customer’s termination rights under Section C(3), Customer remains liable for payment of all amounts owed for the current Subscription Services and will not be entitled to a credit or refund upon termination of the Agreement.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=(a)%20Customer%20shall%20pay,termination%20of%20the%20Agreement.","structural_citation":"Article C (Term and Termination)","citation_basis":"section_number","char_start":8137,"char_end":8821,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"moderation_enforcement","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" Restrictions . All rights not expressly granted to Customer are reserved by Provider and all Subscription Services shall remain the property of Provider, and Customer shall have no right, title or interest therein except for the rights expressly provided in this Agreement. Unless specifically authorized by Provider or otherwise permitted under this Agreement, Customer may not access the Subscription Services for any benchmarking or competitive purpose. Customer shall not: (a) license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party any of the Subscription Services or Provider hardware in any way; (b) modify or make derivative works based upon the Subscription Services; (c) decompile, disassemble, reverse engineer or access the Subscription Services; or (d) use software or automation to access Provider data, without prior written consent. If a breach is detected, Provider shall have the right to suspend access to the Subscription Services upon written notice to Customer, provided that upon resolution of the breach, access to the Subscription Services shall be promptly restored.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Restrictions%20.%20All,shall%20be%20promptly%20restored.","structural_citation":"§ B (Subscription Services)","citation_basis":"section_number","char_start":5282,"char_end":6454,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"moderation_enforcement","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" Publicity. Customer consents to Provider’s use of Customer’s name, logo, or trademarks or its affiliates’ name(s), logo(s), or trademarks in marketing, advertising, or promotional forms, including but not limited to, customer lists, sales presentations, websites, press releases, or other marketing, advertising or promotional media.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Publicity.%20Customer%20consents,advertising%20or%20promotional%20media.","structural_citation":"§ J (Miscellaneous)","citation_basis":"section_number","char_start":21251,"char_end":21603,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"moderation_enforcement","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Export Compliance. The Services and derivatives thereof may be subject to export laws and regulations of the United States and other jurisdictions. Provider and Customer each represents that it is not named on any U.S. government denied-party list. Customer will not permit any user to access or use the Service in any capacity in a U.S.-embargoed country or region or for use in violation of any applicable export law or regulation (e.g., nuclear, chemical, or biological weapons proliferation, or missile-development purposes).","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Export%20Compliance.%20The,proliferation%2C%20or%20missile-development%20purposes).","structural_citation":"§ J (Miscellaneous)","citation_basis":"section_number","char_start":23344,"char_end":23874,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"moderation_enforcement","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Authorized Users. The Service Order identifies the number of Authorized Users who may be granted access under this Agreement. Upon payment of the fees specified in the Service Order, Customer may, during the term specified in a Service Order, increase the quantity of Authorized Users. Customer may switch out authorized users under this agreement from time to time, but not more than once a quarter.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Authorized%20Users.%20The,than%20once%20a%20quarter.","structural_citation":"§ B (Subscription Services)","citation_basis":"section_number","char_start":4879,"char_end":5280,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"moderation_enforcement","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Usage Limitation. Provider may limit usage on an individual user basis. Customer acknowledges that while Provider’s primary intent with such usage restrictions is to maintain the technical security of its site and to limit scraping, extraordinary but legitimate usage may also be prevented by such usage restrictions. If Customer’s extraordinary but legitimate usage is limited by such restrictions, Provider will attempt to find a mutually acceptable solution for the usage restrictions.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Usage%20Limitation.%20Provider,for%20the%20usage%20restrictions.","structural_citation":"§ B (Subscription Services)","citation_basis":"section_number","char_start":6456,"char_end":6945,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"moderation_enforcement","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" Modifications to this Agreement . From time to time, Provider may modify this Agreement by providing notice to Customer (including by posting such updates on the Services website or in the Platform). Unless otherwise specified by Provider, changes become effective for Customer upon renewal of Customer’s current Subscription Term or entry into a new Service Order for the delivery of Subscription Services. Provider will use reasonable efforts to notify Customer of the changes through communications via Customer’s account, email or other means. Continued use of the Subscription Services after the updated version of this Agreement goes into effect will constitute Customer’s acceptance of such updated version. If the Customer objects to such changes, prior to the start of the next Subscription Term, Customer may notify Provider of its desire to not renew the Agreement and receive as its sole remedy a refund of any fees Customer has pre-paid for use of the applicable Services for the not yet started portion of the Subscription Term.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Modifications%20to%20this,of%20the%20Subscription%20Term.","structural_citation":"§ J (Miscellaneous)","citation_basis":"section_number","char_start":18856,"char_end":19899,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"moderation_enforcement","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" 4. Qualified ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%204.%20Qualified%20","structural_citation":"§ 4 (Qualified)","citation_basis":"section_number","char_start":10679,"char_end":10693,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"moderation_enforcement","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" Subscription Services . Subject to the terms and conditions of this Agreement, Provider hereby grants Customer and its Authorized Users a limited, revocable, non-exclusive, non-transferable, non-assignable right to use and access the Subscription Services, solely for Customer’s own internal business purposes. Provider shall have the right to modify the Subscription Services in its sole discretion upon written notice to Customer, provided that such modifications will not result in a material reduction in the level of functionality, performance, availability, or security of the Subscription Services provided to the Customer.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Subscription%20Services%20.,provided%20to%20the%20Customer.","structural_citation":"§ B (Subscription Services)","citation_basis":"section_number","char_start":4240,"char_end":4877,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"moderation_enforcement","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Anti-Corruption and Ethical Conduct. Each Party represents that it has not received, been offered, or offered any illegal or improper bribe, kickback, payment, gift, or thing of value from any of its employees, affiliates or agents in connection with this Agreement. Reasonable gifts and entertainment provided in the ordinary course of business do not violate the above restriction. The Parties and their employees are obliged to desist from any practice which may lead to penal liability due to crimes in violation of competition, fraud, guaranteeing advantages, acceptance of bribery or other corruption crimes. The Parties shall: (i) comply with all applicable laws, statutes, and regulations relating to anti-bribery and anti-corruption; (ii) have in place throughout the term of the Agreement policies and procedures to ensure compliance with anti-corruption regulation; (iii) promptly report to the other Party if it receives any request or demand for any undue financial or other advantage of any kind received by Customer or any of its Affiliates; (v) ensure that all third parties associated with it who are delivering services or goods in connection with this Agreement comply with this Section J(10).","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Anti-Corruption%20and%20Ethical,with%20this%20Section%20J(10).","structural_citation":"§ J (Miscellaneous)","citation_basis":"section_number","char_start":23876,"char_end":25089,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"data_retention","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" We erase your personal data at the point at which the legal basis for its processing is no longer valid. However, sometimes legal bases may co-exist or, when one legal basis is no longer valid, a new one may arise, such as the requirement to store certain data to comply with a statutory retention requirement.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20We%20erase%20your,a%20statutory%20retention%20requirement.","structural_citation":"§ 3 (Data erasure and duration of storage)","citation_basis":"section_number","char_start":3545,"char_end":3856,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"data_retention","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" 3. Data erasure and duration of storage ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%203.%20Data%20erasure,duration%20of%20storage%20","structural_citation":"§ 3 (Data erasure and duration of storage)","citation_basis":"section_number","char_start":3502,"char_end":3543,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"data_retention","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Your data will be erased once your query has been answered in full. Where we enter into a contract, if necessary, we will continue to process the data for the purposes of the contract. Once you fill out a contact form you will be added to our newsletter. Our newsletter keeps interested parties updated at regular intervals about current offers and insights for Content Professionals, as well as new features, and tips and tricks for the MarketMuse platform. The data provided by you for this purpose is only processed to provide you with the newsletter. The additional data that is necessary for the application is only obtained to avoid misuse of the newsletter offer and, in particular, of your email address. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20Your%20data%20will,your%20email%20address.%20","structural_citation":"Privacy Policy › “Email address”","citation_basis":"heading_path","char_start":5916,"char_end":6630,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"data_retention","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" The data required for sending the newsletter will be stored for the duration of your subscription to the newsletter. You may withdraw your consent to receive the newsletter at any time. You can withdraw via the link provided in each newsletter. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20The%20data%20required,in%20each%20newsletter.%20","structural_citation":"Privacy Policy › “Email address”","citation_basis":"heading_path","char_start":6632,"char_end":6878,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"data_retention","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" We save this data in so-called server protocol files (log files). This data is not saved in connection with other data about you. The storage of log files, including your IP address, is necessary for our legitimate interest in making our website available and preventing its misuse. Log files that are saved will be erased after 30 days at most, unless longer storage is necessary. For example, to avert or resolve an attack on our website. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20We%20save%20this,on%20our%20website.%20","structural_citation":"Privacy Policy › “IP address”","citation_basis":"heading_path","char_start":4652,"char_end":5094,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"indemnity_liability","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Insurance. During the term of this Agreement and for two (2) years thereafter, each Party shall at all times keep in effect appropriate insurance policies, with financially sound and reputable insurers, covering any claims for damages which the other party may be entitled to under this Agreement or as required by statutory law.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Insurance.%20During%20the,required%20by%20statutory%20law.","structural_citation":"§ J (Miscellaneous)","citation_basis":"section_number","char_start":23012,"char_end":23342,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"indemnity_liability","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" Subscription Services Warranty . Provider represents and warrants to Customer that: (i) the Subscription Services will operate in substantial conformity with the specifications and documentation for the Subscription Services; and (ii) Provider has used industry-standard techniques to prevent the Subscription Services from injecting malicious software viruses into Customer’s networks and systems. Customer’s sole and exclusive remedy and the entire liability of Provider for its breach of these warranties will be for Provider, at its own expense to: (a) use commercially reasonable efforts to provide a work-around or correct such error; or (b) terminate Customer’s access and use the applicable non-conforming Subscription Service and refund the prepaid fee prorated for the unused period.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Subscription%20Services%20Warranty,for%20the%20unused%20period.","structural_citation":"§ G (Representations and Warranties)","citation_basis":"section_number","char_start":13899,"char_end":14693,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"indemnity_liability","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" Liability. Each Party shall only be liable for direct damages. As such, each Party shall not be liable to the other Party for any indirect, special, incidental, or punitive damages, including, but not limited to, loss of data, loss of business or any other loss arising out of or resulting from a Party’s performance under this Agreement, even if it has been advised of the possibility of such damages. EXCEPT WHERE EXCLUDED BY APPLICABLE LAW, A PARTY’S CUMULATIVE LIABILITY UNDER THIS AGREEMENT SHALL NOT EXCEED THE SUBSCRIPTION FEES PAID BY CUSTOMER DURING THE TWELVE (12) MONTHS PRIOR TO THE FIRST EVENT OR OCCURRENCE GIVING RISE TO SUCH LIABILITY. HOWEVER, IN NO EVENT SHALL A PARTY BE ABLE TO CLAIM A LIMITATION ON ITS LIABILITY IN THE EVENT OF (I) ANY THIRD-PARTY IP INFRINGEMENT CLAIM, UNLESS SUCH CLAIM IS BASED ON A PARTY’S WRONGFUL OR ILLEGITIMATE USE OF THE SUBSCRIPTION SERVICES; OR (II) GROSS NEGLIGENCE OR WILLFUL MISCONDUCT.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Liability.%20Each%20Party,NEGLIGENCE%20OR%20WILLFUL%20MISCONDUCT.","structural_citation":"Article I (Limitation of Liability)","citation_basis":"section_number","char_start":17298,"char_end":18238,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"indemnity_liability","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" General . The indemnification obligations in this Section H will only apply where, and shall be conditional upon: (a) the Party seeking indemnification promptly notify the other Party of the claim and cooperate with the Party in defending the claim; (b)the indemnifying Party will have full control and authority over the defense, except that: (i) any settlement requiring the Party seeking indemnification to admit liability or to pay any money will require that Party’s prior written consent, such consent not to be unreasonably withheld or delayed, and (ii) the other Party may join in the defense with its own counsel at its own expense. THE INDEMNITIES ARE A PARTY’S ONLY REMEDY UNDER THIS AGREEMENT FOR VIOLATION BY THE OTHER PARTY OF A THIRD PARTY’S INTELLECTUAL PROPERTY RIGHTS.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20General%20.%20The,PARTY%E2%80%99S%20INTELLECTUAL%20PROPERTY%20RIGHTS.","structural_citation":"§ H (Indemnification)","citation_basis":"section_number","char_start":16468,"char_end":17255,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"indemnity_liability","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Provider Indemnity . Subject to Section H(3), Provider will defend Customer from and against all third-party claims, lawsuits, and demands arising out of an allegation that Subscription Services infringe or misappropriates any intellectual property right of such third party, and will indemnify Customer for all reasonable attorney’s fees incurred, damages and other costs awarded in a final judgment or amounts paid in a settlement consented to as further set out below subsection H(3). In no event will Provider or any of its Affiliates have obligations or liability under this section arising from: (a) use of the Subscription Services in a modified form or in combination with materials or technology not furnished by Provider, and (b) any content, information, or data provided by Customer, Customer’s end users, or other third parties. For any claim covered by this section, Provider will, at its election, either (i) procure the rights to use the portion of the Subscription Services alleged to be infringing, (ii) replace the alleged infringing portion of the Subscription Services with a non-infringing alternative, or (iii) terminate the allegedly infringing portion of the Subscription Services or this Agreement and provide Customer with a pro-rata refund of any pre-paid, unused Fees.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Provider%20Indemnity%20.,any%20pre-paid%2C%20unused%20Fees.","structural_citation":"§ H (Indemnification)","citation_basis":"section_number","char_start":14728,"char_end":16026,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"indemnity_liability","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" Customer Indemnity . Customer shall indemnify, defend and hold Provider and its employees, officers and agents harmless from and against all liability, claims and costs, including reasonable attorneys’ fees connected therewith, on account of any third-party claims arising out of a) Customer’s breach of section B (Subscription Services) and b) any claim of patent, copyright, or trademark infringement resulting from Customer Data","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Customer%20Indemnity%20.,resulting%20from%20Customer%20Data","structural_citation":"§ H (Indemnification)","citation_basis":"section_number","char_start":16028,"char_end":16466,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"confidentiality","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" “Confidential Information” means all information disclosed by one Party (the “Disclosing Party”) to the other Party (the “Receiving Party”) which is in tangible form and designated as confidential or is information, regardless of form, which a reasonable person would understand to be confidential given the nature of the information and circumstances of disclosure. Notwithstanding the foregoing, Confidential Information does not include information that: (a) was in the public domain prior or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party through no fault of Receiving Party; (b) was rightfully in Receiving Party’s possession free of any obligation of confidence at or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party; (c) was developed by employees or agents of Receiving Party independently of and without reference to any information communicated to Receiving Party by Disclosing Party; (d) was communicated by Disclosing Party to an unaffiliated third party free of any obligation of confidence; or (e) is approved by Disclosing Party for release by Receiving Party.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20%E2%80%9CConfidential%20Information%E2%80%9D%20means,release%20by%20Receiving%20Party.","structural_citation":"§ A (Definitions)","citation_basis":"section_number","char_start":2021,"char_end":3185,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"confidentiality","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Protection of Confidential information . Receiving Party shall maintain the confidentiality of the Confidential Information of the Disclosing Party. Receiving Party shall take the same degree of care that it uses to protect its own confidential information of a similar nature and importance (but in no event less than reasonable care) to protect the confidentiality and avoid the unauthorized use, disclosure, publication, or dissemination of the Disclosing Party’s Confidential Information. The Receiving Party assumes full responsibility for the acts and omissions of its employees, officers, agents, subcontractors, and independent contractors with respect to such Confidential Information.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Protection%20of%20Confidential,to%20such%20Confidential%20Information.","structural_citation":"§ F (Confidentiality)","citation_basis":"section_number","char_start":11459,"char_end":12154,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"confidentiality","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Disclosure of Confidential Information . Receiving Party may disclose Confidential Information of the Disclosing Party to its employees, attorneys, officers, agents, subcontractors and independent contractors who have: (a) a need to know such Confidential Information in order to perform their duties; and (b) a legal duty to protect the Confidential Information.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Disclosure%20of%20Confidential,protect%20the%20Confidential%20Information.","structural_citation":"§ F (Confidentiality)","citation_basis":"section_number","char_start":12156,"char_end":12520,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"confidentiality","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Breach . Receiving Party shall promptly notify Disclosing Party of any breach of this provision that it becomes aware, and in any event, shall be responsible for any breach of this provision by any of its employees, attorneys, officers, agents, subcontractors, and independent contractors.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Breach%20.%20Receiving,subcontractors%2C%20and%20independent%20contractors.","structural_citation":"§ F (Confidentiality)","citation_basis":"section_number","char_start":12522,"char_end":12812,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"subprocessors_data_sharing","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Subcontracting. In the event of any subcontracting, Provider shall remain liable for the acts or omissions of its subcontractors as if they were employees. Provider may not rely on a breach by a subcontractor to avoid its own liabilities under this Agreement.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Subcontracting.%20In%20the,liabilities%20under%20this%20Agreement.","structural_citation":"§ J (Miscellaneous)","citation_basis":"section_number","char_start":20989,"char_end":21249,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"subprocessors_data_sharing","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" When you call up a page, your browser loads the required web fonts into your browser to display texts and fonts correctly. To do this, your browser connects to Google, which tells Google that our websites have been accessed via your IP address. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20When%20you%20call,your%20IP%20address.%20","structural_citation":"§ 3 (Google Fonts)","citation_basis":"section_number","char_start":7187,"char_end":7433,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"subprocessors_data_sharing","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" The processing of your personal data in connection with the website is also partly undertaken by sub-processors, in particular, those undertaking the hosting of the website and using analysis tools. This will only occur on the basis of a contractual agreement that contains the measures set out in Art. 28, para. 3 GDPR. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20The%20processing%20of,para.%203%20GDPR.%20","structural_citation":"Article VI (Rights of data subjects)","citation_basis":"section_number","char_start":13897,"char_end":14219,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"subprocessors_data_sharing","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" We use web fonts from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20We%20use%20web,94043%2C%20USA%20(%E2%80%9CGoogle%E2%80%9D).%20","structural_citation":"§ 3 (Google Fonts)","citation_basis":"section_number","char_start":6899,"char_end":7002,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"audit_rights_dpa_residency","risk":"medium","confidence":"high","tier":"All","verified":true,"quote":" We are a US-based company and do all our tracking and analysis in the US.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20We%20are%20a,analysis%20in%20the%20US.","structural_citation":"Article VIII (Data transfer to third countries)","citation_basis":"section_number","char_start":14405,"char_end":14479,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"audit_rights_dpa_residency","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Google is certified for this for the “Privacy Shield” (https://www.privacyshield.gov/), which is intended to ensure compliance with the data protection level applicable in the EU. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20Google%20is%20certified,in%20the%20EU.%20","structural_citation":"§ 3 (Google Fonts)","citation_basis":"section_number","char_start":7004,"char_end":7185,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"audit_rights_dpa_residency","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" As a US business selling software to worldwide companies, we are proud to be both DPA and GDPR compliant. ","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/privacy-policy/","snapshot_sha256":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50","wayback_url":null,"deep_link":"https://www.marketmuse.com/privacy-policy/#:~:text=%20As%20a%20US,and%20GDPR%20compliant.%20","structural_citation":"Privacy Policy › “What rights you have concerning our data processing”","citation_basis":"heading_path","char_start":1007,"char_end":1114,"retrieved_at":"2026-06-08T09:39:04.194017+00:00"}},{"surface":"governing_law_disputes","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Severability and Waiver. If any covenant, condition, term, or provision contained in this Agreement is held or finally determined to be invalid, illegal, or unenforceable in any respect, in whole or in part, such covenant, condition, term, or provision shall be severed from this Agreement, and the remaining covenants, conditions, terms and provisions contained herein shall continue in force and effect, and shall in no way be affected, prejudiced or disturbed thereby. The waiver of any breach or default of this Agreement will not constitute a waiver of any subsequent breach or default, and will not act to amend or negate the rights of the waiving Party. No amendment or waiver to this Agreement, including any Statement of Work hereto, shall be effective unless in writing and signed by the parties","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Severability%20and%20Waiver.,signed%20by%20the%20parties","structural_citation":"§ J (Miscellaneous)","citation_basis":"section_number","char_start":22204,"char_end":23010,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"governing_law_disputes","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Entire Agreement. This Agreement, together with the Service Order and any other document mentioned in the Service Order, together constitute the entire understanding of the Parties with respect to the subject matter hereof, and supersedes all prior and contemporaneous written and oral agreements with respect to the subject matter. 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Provider and Customer are independent contractors and this Agreement will not establish any relationship of partnership, joint venture, employment, franchise, or agency between Provider and Customer. Neither Provider nor Customer will have the power to bind the other or incur obligations on the other’s behalf without the other’s prior written consent except as otherwise expressly provided herein. 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FOR CLARITY, EACH PARTY EXPRESSLY AGREES THAT THIS AGREEMENT IS LEGALLY BINDING UPON IT.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20BY%20INDICATING%20YOUR,LEGALLY%20BINDING%20UPON%20IT.","structural_citation":"Terms of Service › “Subscription Services Agreement”","citation_basis":"heading_path","char_start":1089,"char_end":1446,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"governing_law_disputes","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" Assignment . Neither Party shall assign this Agreement or any rights or obligations hereunder, without the express written consent of the other Party. However, Provider retains the right at any time to assign this Agreement to any Affiliate by providing notice to the Customer. Both Parties shall furthermore retain the right to assign this Agreement in connection with the sale, combination, or transfer of all or substantially all of the assets or capital stock or from any other corporate form of reorganization by or of such Party and shall provide written notice to the other Party. 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The federal and state courts located in New York shall have exclusive jurisdiction to hear and adjudicate any claims, disputes, actions or suits that may arise under or out of this Agreement.","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Governing%20Law%20%3B,out%20of%20this%20Agreement.","structural_citation":"§ J (Miscellaneous)","citation_basis":"section_number","char_start":19901,"char_end":20291,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}},{"surface":"governing_law_disputes","risk":"low","confidence":"high","tier":"All","verified":true,"quote":" This Subscription Services Agreement governs the delivery and availability of the Subscription Services, as defined below in section A, and is entered into by and between MarketMuse, Inc. d/b/a MarketMuse (“Provider”) and the entity you represent, or, if you do not designate an entity in connection with a Subscription Services purchase or renewal, you individually (“You” or “Customer”). This Subscription Services Agreement and any related invoices, service orders and exhibits shall be referred to collectively as “the Agreement”. The Agreement is entered into and effective from when you complete the purchase on the MarketMuse website. Provider and Customer are each referred to herein as a “Party” and are collectively referred to herein as the “Parties.”","caution":null,"provenance":{"source_url":"https://www.marketmuse.com/terms-of-service/","snapshot_sha256":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319","wayback_url":null,"deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20This%20Subscription%20Services,herein%20as%20the%20%26%238220%3BParties.%26%238221%3B","structural_citation":"Terms of Service › “Subscription Services Agreement”","citation_basis":"heading_path","char_start":288,"char_end":1087,"retrieved_at":"2026-06-08T09:39:19.549051+00:00"}}],"documents":[{"doc_type":"privacy","pdf_page_count":null,"extraction_method":null,"page_level_citations":false,"last_captured":"2026-07-27","last_verified_scan":"2026-07-27","verified_scan_count":3},{"doc_type":"terms","pdf_page_count":null,"extraction_method":null,"page_level_citations":false,"last_captured":"2026-07-27","last_verified_scan":"2026-07-27","verified_scan_count":3}],"clause_intelligence":{"clauses_count":268,"risk_patterns_count":28,"stance_events_count":28,"patterns_by_family":{"ip_license":11,"legal_burden":5,"privacy_sharing":11,"tier_conditionality":1},"risk_summary":{"high":7,"medium":21},"evidence":[{"pattern_key":"sublicensable_or_transferable_license","pattern_family":"ip_license","risk_rating":"high","confidence":"medium","stance_key":"content_license","stance_value":"sublicensable_or_transferable","evidence":"Restrictions . All rights not expressly granted to Customer are reserved by Provider and all Subscription Services shall remain the property of Provider, and Customer shall have no right, title or interest therein except for the rights expressly provided in this Agreement. Unless specifically authorized by Provider or otherwise permitted under this Agreement, Customer may not access the Subscription Services for a...","reason":"The clause includes sublicensable, transferable, or assignable rights.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"commercial_use","quote":"Restrictions . All rights not expressly granted to Customer are reserved by Provider and all Subscription Services shall remain the property of Provider, and Customer shall have no right, title or interest therein except for the rights expressly provided in this Agreement. 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Subject to the terms and conditions of this Agreement, Provider hereby grants Customer and its Authorized Users a limited, revocable, non-exclusive, non-transferable, non-assignable right to use and access the Subscription Services, solely for Customer’s own internal business purposes. Provider shall have the right to modify the Subscription Services in its sole discretion upon writte...","reason":"The clause includes sublicensable, transferable, or assignable rights.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"commercial_use","quote":"Subscription Services . Subject to the terms and conditions of this Agreement, Provider hereby grants Customer and its Authorized Users a limited, revocable, non-exclusive, non-transferable, non-assignable right to use and access the Subscription Services, solely for Customer’s own internal business purposes. 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Customer’s use of the Services is subject to the agreed Limits and Customer shall be responsible for monitoring their use of Services based on the Limits. Customer may not: (i) rent, lease, assign, transfer, sublicense, display or otherwise distribute or make the Services available to any third party; (ii) modify, make derivative works of, disassemble, reverse compile or reverse engineer...","reason":"The clause includes sublicensable, transferable, or assignable rights.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"subprocessors_data_sharing","quote":"Limitations of Use . Customer’s use of the Services is subject to the agreed Limits and Customer shall be responsible for monitoring their use of Services based on the Limits. 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Customer may provide Siteimprove with suggestions, enhancement requests, recommendations, comments, ideas, communications, or other feedback regarding Siteimprove’s Services, including via Siteimprove’s LMS community forum (“ Customer Feedback “). Siteimprove shall have a fully paid-up, royalty-free, worldwide, transferable, sub-licensable, assignable, irrevocable, and perpetual ...","reason":"The clause includes sublicensable, transferable, or assignable rights.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"commercial_use","quote":"Feedback . Customer may provide Siteimprove with suggestions, enhancement requests, recommendations, comments, ideas, communications, or other feedback regarding Siteimprove’s Services, including via Siteimprove’s LMS community forum (“ Customer Feedback “). 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Customer shall indemnify, defend and hold Provider and its employees, officers and agents harmless from and against all liability, claims and costs, including reasonable attorneys’ fees connected therewith, on account of any third-party claims arising out of a) Customer’s breach of section B (Subscription Services) and b) any claim of patent, copyright, or trademark infringement resultin...","reason":"The clause requires defense, indemnity, or hold-harmless obligations.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"indemnity_liability","quote":"Customer Indemnity . Customer shall indemnify, defend and hold Provider and its employees, officers and agents harmless from and against all liability, claims and costs, including reasonable attorneys’ fees connected therewith, on account of any third-party claims arising out of a) Customer’s breach of section B (Subscription Services) and b) any claim of patent, copyright, or trademark infringement resulting from Customer Data","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Customer%20Indemnity%20.,resulting%20from%20Customer%20Data","structural_citation":"§ H (Indemnification)","citation_basis":"section_number","char_start":16028,"char_end":16466}},{"pattern_key":"liability_limitation","pattern_family":"legal_burden","risk_rating":"medium","confidence":"high","stance_key":"legal_burden","stance_value":"liability_limited","evidence":"Subscription Services Warranty . Provider represents and warrants to Customer that: (i) the Subscription Services will operate in substantial conformity with the specifications and documentation for the Subscription Services; and (ii) Provider has used industry-standard techniques to prevent the Subscription Services from injecting malicious software viruses into Customer’s networks and systems. Customer’s sole an...","reason":"The clause limits liability or disclaims warranties.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"indemnity_liability","quote":"Subscription Services Warranty . Provider represents and warrants to Customer that: (i) the Subscription Services will operate in substantial conformity with the specifications and documentation for the Subscription Services; and (ii) Provider has used industry-standard techniques to prevent the Subscription Services from injecting malicious software viruses into Customer’s networks and systems. Customer’s sole and exclusive remedy and the entire liability of Provider for its breach of these warranties will be for Provider, at its own expense to: (a) use commercially reasonable efforts to provide a work-around or correct such error; or (b) terminate Customer’s access and use the applicable non-conforming Subscription Service and refund the prepaid fee prorated for the unused period.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Subscription%20Services%20Warranty,for%20the%20unused%20period.","structural_citation":"§ G (Representations and Warranties)","citation_basis":"section_number","char_start":13899,"char_end":14693}},{"pattern_key":"indemnity_obligation","pattern_family":"legal_burden","risk_rating":"medium","confidence":"high","stance_key":"legal_burden","stance_value":"indemnity","evidence":"Provider Indemnity . Subject to Section H(3), Provider will defend Customer from and against all third-party claims, lawsuits, and demands arising out of an allegation that Subscription Services infringe or misappropriates any intellectual property right of such third party, and will indemnify Customer for all reasonable attorney’s fees incurred, damages and other costs awarded in a final judgment or amounts paid ...","reason":"The clause requires defense, indemnity, or hold-harmless obligations.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"indemnity_liability","quote":"Provider Indemnity . Subject to Section H(3), Provider will defend Customer from and against all third-party claims, lawsuits, and demands arising out of an allegation that Subscription Services infringe or misappropriates any intellectual property right of such third party, and will indemnify Customer for all reasonable attorney’s fees incurred, damages and other costs awarded in a final judgment or amounts paid in a settlement consented to as further set out below subsection H(3). In no event will Provider or any of its Affiliates have obligations or liability under this section arising from: (a) use of the Subscription Services in a modified form or in combination with materials or technology not furnished by Provider, and (b) any content, information, or data provided by Customer, Customer’s end users, or other third parties. For any claim covered by this section, Provider will, at its election, either (i) procure the rights to use the portion of the Subscription Services alleged to be infringing, (ii) replace the alleged infringing portion of the Subscription Services with a non-infringing alternative, or (iii) terminate the allegedly infringing portion of the Subscription Services or this Agreement and provide Customer with a pro-rata refund of any pre-paid, unused Fees.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Provider%20Indemnity%20.,any%20pre-paid%2C%20unused%20Fees.","structural_citation":"§ H (Indemnification)","citation_basis":"section_number","char_start":14728,"char_end":16026}},{"pattern_key":"liability_limitation","pattern_family":"legal_burden","risk_rating":"medium","confidence":"medium","stance_key":"legal_burden","stance_value":"liability_limited","evidence":"Effect of Termination . On expiration or termination for any reason: (a) Customer’s right to access and use the Services immediately ends; (b) Customer remains responsible for all amounts accrued or payable for the Services provided up to the effective date of termination; and (c) except where Customer terminates for Siteimprove’s uncured material breach, Customer is not entitled to any credit or refund. Sections ...","reason":"The clause limits liability or disclaims warranties.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"indemnity_liability","quote":"Effect of Termination . On expiration or termination for any reason: (a) Customer’s right to access and use the Services immediately ends; (b) Customer remains responsible for all amounts accrued or payable for the Services provided up to the effective date of termination; and (c) except where Customer terminates for Siteimprove’s uncured material breach, Customer is not entitled to any credit or refund. Sections that by their nature should survive termination will survive, including Confidentiality, Intellectual Property, Disclaimer, Limitation of Liability, Indemnification, and Governing Law.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Effect%20of%20Termination,Indemnification%2C%20and%20Governing%20Law.","structural_citation":"Terms of Service › “Term, Renewal, and Cancellation”","citation_basis":"heading_path","char_start":8360,"char_end":8962}},{"pattern_key":"liability_limitation","pattern_family":"legal_burden","risk_rating":"medium","confidence":"medium","stance_key":"legal_burden","stance_value":"liability_limited","evidence":"Effect of Termination . On expiration or termination for any reason: (a) Customer’s right to access and use the Services immediately ends; (b) Customer remains responsible for all amounts accrued or payable for the Services provided up to the effective date of termination; and (c) except where Customer terminates for Siteimprove’s uncured material breach, Customer is not entitled to any credit or refund. Sections ...","reason":"The clause limits liability or disclaims warranties.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"indemnity_liability","quote":"Effect of Termination . On expiration or termination for any reason: (a) Customer’s right to access and use the Services immediately ends; (b) Customer remains responsible for all amounts accrued or payable for the Services provided up to the effective date of termination; and (c) except where Customer terminates for Siteimprove’s uncured material breach, Customer is not entitled to any credit or refund. Sections that by their nature should survive termination will survive, including Confidentiality, Intellectual Property, Disclaimer, Limitation of Liability, Indemnification, and Governing Law.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Effect%20of%20Termination,Indemnification%2C%20and%20Governing%20Law.","structural_citation":"Terms of Service › “Term, Renewal, and Cancellation”","citation_basis":"heading_path","char_start":8317,"char_end":8919}},{"pattern_key":"third_party_sharing","pattern_family":"privacy_sharing","risk_rating":"medium","confidence":"medium","stance_key":"data_sharing","stance_value":"third_party_or_vendor_sharing","evidence":"Restrictions . All rights not expressly granted to Customer are reserved by Provider and all Subscription Services shall remain the property of Provider, and Customer shall have no right, title or interest therein except for the rights expressly provided in this Agreement. Unless specifically authorized by Provider or otherwise permitted under this Agreement, Customer may not access the Subscription Services for a...","reason":"The clause permits disclosure or sharing with third parties, affiliates, vendors, or subprocessors.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"commercial_use","quote":"Restrictions . All rights not expressly granted to Customer are reserved by Provider and all Subscription Services shall remain the property of Provider, and Customer shall have no right, title or interest therein except for the rights expressly provided in this Agreement. Unless specifically authorized by Provider or otherwise permitted under this Agreement, Customer may not access the Subscription Services for any benchmarking or competitive purpose. Customer shall not: (a) license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party any of the Subscription Services or Provider hardware in any way; (b) modify or make derivative works based upon the Subscription Services; (c) decompile, disassemble, reverse engineer or access the Subscription Services; or (d) use software or automation to access Provider data, without prior written consent. If a breach is detected, Provider shall have the right to suspend access to the Subscription Services upon written notice to Customer, provided that upon resolution of the breach, access to the Subscription Services shall be promptly restored.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Restrictions%20.%20All,shall%20be%20promptly%20restored.","structural_citation":"§ B (Subscription Services)","citation_basis":"section_number","char_start":5282,"char_end":6454}},{"pattern_key":"third_party_sharing","pattern_family":"privacy_sharing","risk_rating":"medium","confidence":"medium","stance_key":"data_sharing","stance_value":"third_party_or_vendor_sharing","evidence":"“Confidential Information” means all information disclosed by one Party (the “Disclosing Party”) to the other Party (the “Receiving Party”) which is in tangible form and designated as confidential or is information, regardless of form, which a reasonable person would understand to be confidential given the nature of the information and circumstances of disclosure. Notwithstanding the foregoing, Confidential Inform...","reason":"The clause permits disclosure or sharing with third parties, affiliates, vendors, or subprocessors.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"subprocessors_data_sharing","quote":"“Confidential Information” means all information disclosed by one Party (the “Disclosing Party”) to the other Party (the “Receiving Party”) which is in tangible form and designated as confidential or is information, regardless of form, which a reasonable person would understand to be confidential given the nature of the information and circumstances of disclosure. Notwithstanding the foregoing, Confidential Information does not include information that: (a) was in the public domain prior or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party through no fault of Receiving Party; (b) was rightfully in Receiving Party’s possession free of any obligation of confidence at or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party; (c) was developed by employees or agents of Receiving Party independently of and without reference to any information communicated to Receiving Party by Disclosing Party; (d) was communicated by Disclosing Party to an unaffiliated third party free of any obligation of confidence; or (e) is approved by Disclosing Party for release by Receiving Party.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20%E2%80%9CConfidential%20Information%E2%80%9D%20means,release%20by%20Receiving%20Party.","structural_citation":"§ A (Definitions)","citation_basis":"section_number","char_start":2021,"char_end":3185}},{"pattern_key":"third_party_sharing","pattern_family":"privacy_sharing","risk_rating":"medium","confidence":"high","stance_key":"data_sharing","stance_value":"third_party_or_vendor_sharing","evidence":"“Confidential Information” means all information disclosed by one Party (the “Disclosing Party”) to the other Party (the “Receiving Party”) which is in tangible form and designated as confidential or is information, regardless of form, which a reasonable person would understand to be confidential given the nature of the information and circumstances of disclosure. Notwithstanding the foregoing, Confidential Inform...","reason":"The clause permits disclosure or sharing with third parties, affiliates, vendors, or subprocessors.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"confidentiality","quote":"“Confidential Information” means all information disclosed by one Party (the “Disclosing Party”) to the other Party (the “Receiving Party”) which is in tangible form and designated as confidential or is information, regardless of form, which a reasonable person would understand to be confidential given the nature of the information and circumstances of disclosure. Notwithstanding the foregoing, Confidential Information does not include information that: (a) was in the public domain prior or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party through no fault of Receiving Party; (b) was rightfully in Receiving Party’s possession free of any obligation of confidence at or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party; (c) was developed by employees or agents of Receiving Party independently of and without reference to any information communicated to Receiving Party by Disclosing Party; (d) was communicated by Disclosing Party to an unaffiliated third party free of any obligation of confidence; or (e) is approved by Disclosing Party for release by Receiving Party.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20%E2%80%9CConfidential%20Information%E2%80%9D%20means,release%20by%20Receiving%20Party.","structural_citation":"§ A (Definitions)","citation_basis":"section_number","char_start":2021,"char_end":3185}},{"pattern_key":"third_party_sharing","pattern_family":"privacy_sharing","risk_rating":"medium","confidence":"medium","stance_key":"data_sharing","stance_value":"third_party_or_vendor_sharing","evidence":"“ Confidential Information ” means all information disclosed by one Party (the “ Disclosing Party ”) to the other Party (the “ Receiving Party ”) which is in tangible form and designated as confidential or is information, regardless of form, which a reasonable person would understand to be confidential given the nature of the information and circumstances of disclosure. Notwithstanding the foregoing, Confidential ...","reason":"The clause permits disclosure or sharing with third parties, affiliates, vendors, or subprocessors.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"subprocessors_data_sharing","quote":"“ Confidential Information ” means all information disclosed by one Party (the “ Disclosing Party ”) to the other Party (the “ Receiving Party ”) which is in tangible form and designated as confidential or is information, regardless of form, which a reasonable person would understand to be confidential given the nature of the information and circumstances of disclosure. Notwithstanding the foregoing, Confidential Information does not include information that: (a) was in the public domain prior or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party through no fault of Receiving Party; (b) was rightfully in Receiving Party’s possession free of any obligation of confidence at or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party; (c) was developed by employees or agents of Receiving Party independently of and without reference to any information communicated to Receiving Party by Disclosing Party; (d) was communicated by Disclosing Party to an unaffiliated third party free of any obligation of confidence; or (e) is approved by Disclosing Party for release by Receiving Party..","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20%E2%80%9C%20Confidential%20Information,release%20by%20Receiving%20Party..","structural_citation":"Terms of Service › “Definitions”","citation_basis":"heading_path","char_start":1764,"char_end":2935}},{"pattern_key":"third_party_sharing","pattern_family":"privacy_sharing","risk_rating":"medium","confidence":"medium","stance_key":"data_sharing","stance_value":"third_party_or_vendor_sharing","evidence":"Limitations of Use . Customer’s use of the Services is subject to the agreed Limits and Customer shall be responsible for monitoring their use of Services based on the Limits. Customer may not: (i) rent, lease, assign, transfer, sublicense, display or otherwise distribute or make the Services available to any third party; (ii) modify, make derivative works of, disassemble, reverse compile or reverse engineer...","reason":"The clause permits disclosure or sharing with third parties, affiliates, vendors, or subprocessors.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"subprocessors_data_sharing","quote":"Limitations of Use . Customer’s use of the Services is subject to the agreed Limits and Customer shall be responsible for monitoring their use of Services based on the Limits. Customer may not: (i) rent, lease, assign, transfer, sublicense, display or otherwise distribute or make the Services available to any third party; (ii) modify, make derivative works of, disassemble, reverse compile or reverse engineer any part the Services; (iii) remove or alter any trademark, logo, copyright or other proprietary notices, symbols, or labels in the Services; or (iv) use the Services for any illegal purpose.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Limitations%20of%20Use,for%20any%20illegal%20purpose.","structural_citation":"Terms of Service › “The Services”","citation_basis":"heading_path","char_start":4309,"char_end":4919}},{"pattern_key":"third_party_sharing","pattern_family":"privacy_sharing","risk_rating":"medium","confidence":"medium","stance_key":"data_sharing","stance_value":"third_party_or_vendor_sharing","evidence":"Confidentiality Nondisclosure Obligations . Receiving Party and its representatives will: (i) maintain in confidence any Confidential Information; (ii) use reasonable efforts to protect Confidential Information in accordance with the same degree of care with which it protects its own Confidential Information; and (iii) solely disclose Confidential Information to its employees and representatives who need access fo...","reason":"The clause permits disclosure or sharing with third parties, affiliates, vendors, or subprocessors.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"subprocessors_data_sharing","quote":"Confidentiality Nondisclosure Obligations . Receiving Party and its representatives will: (i) maintain in confidence any Confidential Information; (ii) use reasonable efforts to protect Confidential Information in accordance with the same degree of care with which it protects its own Confidential Information; and (iii) solely disclose Confidential Information to its employees and representatives who need access for purposes consistent with this Agreement or Service Order; and (iv) not disclose the other party’s Confidential Information to any third party, except in response to a valid order by a court or other governmental body or as required by law. The Receiving Party will promptly give notice to the Disclosing Party of any disclosure of the other party’s Confidential Information. The Disclosing Party is entitled to seek an injunction to prevent breaches of this Section 6, and to an order compelling specific performance of this Agreement, in addition to any other remedy to which it may be entitled by law or in equity.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Confidentiality%20Nondisclosure%20Obligations,law%20or%20in%20equity.","structural_citation":"Terms of Service › “Term, Renewal, and Cancellation”","citation_basis":"heading_path","char_start":9877,"char_end":10925}},{"pattern_key":"third_party_sharing","pattern_family":"privacy_sharing","risk_rating":"medium","confidence":"medium","stance_key":"data_sharing","stance_value":"third_party_or_vendor_sharing","evidence":"Ownership and Return of Confidential Information . All Confidential Information of Disclosing Party will remain the property of Disclosing Party. Upon written request of Disclosing Party, Receiving Party shall destroy or return to Disclosing Party all Confidential Information. However, Receiving Party will not be required to erase any Confidential Information of the Disclosing Party stored electronically as part o...","reason":"The clause permits disclosure or sharing with third parties, affiliates, vendors, or subprocessors.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"subprocessors_data_sharing","quote":"Ownership and Return of Confidential Information . All Confidential Information of Disclosing Party will remain the property of Disclosing Party. Upon written request of Disclosing Party, Receiving Party shall destroy or return to Disclosing Party all Confidential Information. However, Receiving Party will not be required to erase any Confidential Information of the Disclosing Party stored electronically as part of an archival back-up system maintained in the ordinary course of business. In the event of disclosure of Confidential Information to a third party in default of the provisions of this Section 6, the defaulting party will use reasonable efforts to assist the Disclosing Party in recovering and preventing such third party from using, selling, disclosing or otherwise disposing of such Confidential Information. The obligations in this Section 6 shall survive the termination of this Agreement and any Service Order concluded.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Ownership%20and%20Return,any%20Service%20Order%20concluded.","structural_citation":"Terms of Service › “Term, Renewal, and Cancellation”","citation_basis":"heading_path","char_start":10930,"char_end":11873}},{"pattern_key":"third_party_sharing","pattern_family":"privacy_sharing","risk_rating":"medium","confidence":"medium","stance_key":"data_sharing","stance_value":"third_party_or_vendor_sharing","evidence":"“ Confidential Information ” means all information disclosed by one Party (the “ Disclosing Party ”) to the other Party (the “ Receiving Party ”) which is in tangible form and designated as confidential or is information, regardless of form, which a reasonable person would understand to be confidential given the nature of the information and circumstances of disclosure. Notwithstanding the foregoing, Confidential ...","reason":"The clause permits disclosure or sharing with third parties, affiliates, vendors, or subprocessors.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"subprocessors_data_sharing","quote":"“ Confidential Information ” means all information disclosed by one Party (the “ Disclosing Party ”) to the other Party (the “ Receiving Party ”) which is in tangible form and designated as confidential or is information, regardless of form, which a reasonable person would understand to be confidential given the nature of the information and circumstances of disclosure. Notwithstanding the foregoing, Confidential Information does not include information that: (a) was in the public domain prior or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party through no fault of Receiving Party; (b) was rightfully in Receiving Party’s possession free of any obligation of confidence at or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party; (c) was developed by employees or agents of Receiving Party independently of and without reference to any information communicated to Receiving Party by Disclosing Party; (d) was communicated by Disclosing Party to an unaffiliated third party free of any obligation of confidence; or (e) is approved by Disclosing Party for release by Receiving Party..","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20%E2%80%9C%20Confidential%20Information,release%20by%20Receiving%20Party..","structural_citation":"Terms of Service › “Definitions”","citation_basis":"heading_path","char_start":1721,"char_end":2892}},{"pattern_key":"third_party_sharing","pattern_family":"privacy_sharing","risk_rating":"medium","confidence":"medium","stance_key":"data_sharing","stance_value":"third_party_or_vendor_sharing","evidence":"Limitations of Use . Customer’s use of the Services is subject to the agreed Limits and Customer shall be responsible for monitoring their use of Services based on the Limits. Customer may not: (i) rent, lease, assign, transfer, sublicense, display or otherwise distribute or make the Services available to any third party; (ii) modify, make derivative works of, disassemble, reverse compile or reverse engineer...","reason":"The clause permits disclosure or sharing with third parties, affiliates, vendors, or subprocessors.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"subprocessors_data_sharing","quote":"Limitations of Use . Customer’s use of the Services is subject to the agreed Limits and Customer shall be responsible for monitoring their use of Services based on the Limits. Customer may not: (i) rent, lease, assign, transfer, sublicense, display or otherwise distribute or make the Services available to any third party; (ii) modify, make derivative works of, disassemble, reverse compile or reverse engineer any part the Services; (iii) remove or alter any trademark, logo, copyright or other proprietary notices, symbols, or labels in the Services; or (iv) use the Services for any illegal purpose.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Limitations%20of%20Use,for%20any%20illegal%20purpose.","structural_citation":"Terms of Service › “The Services”","citation_basis":"heading_path","char_start":4266,"char_end":4876}},{"pattern_key":"third_party_sharing","pattern_family":"privacy_sharing","risk_rating":"medium","confidence":"medium","stance_key":"data_sharing","stance_value":"third_party_or_vendor_sharing","evidence":"Confidentiality Nondisclosure Obligations . Receiving Party and its representatives will: (i) maintain in confidence any Confidential Information; (ii) use reasonable efforts to protect Confidential Information in accordance with the same degree of care with which it protects its own Confidential Information; and (iii) solely disclose Confidential Information to its employees and representatives who need access fo...","reason":"The clause permits disclosure or sharing with third parties, affiliates, vendors, or subprocessors.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"subprocessors_data_sharing","quote":"Confidentiality Nondisclosure Obligations . Receiving Party and its representatives will: (i) maintain in confidence any Confidential Information; (ii) use reasonable efforts to protect Confidential Information in accordance with the same degree of care with which it protects its own Confidential Information; and (iii) solely disclose Confidential Information to its employees and representatives who need access for purposes consistent with this Agreement or Service Order; and (iv) not disclose the other party’s Confidential Information to any third party, except in response to a valid order by a court or other governmental body or as required by law. The Receiving Party will promptly give notice to the Disclosing Party of any disclosure of the other party’s Confidential Information. The Disclosing Party is entitled to seek an injunction to prevent breaches of this Section 6, and to an order compelling specific performance of this Agreement, in addition to any other remedy to which it may be entitled by law or in equity.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Confidentiality%20Nondisclosure%20Obligations,law%20or%20in%20equity.","structural_citation":"Terms of Service › “Term, Renewal, and Cancellation”","citation_basis":"heading_path","char_start":9834,"char_end":10882}},{"pattern_key":"third_party_sharing","pattern_family":"privacy_sharing","risk_rating":"medium","confidence":"medium","stance_key":"data_sharing","stance_value":"third_party_or_vendor_sharing","evidence":"Ownership and Return of Confidential Information . All Confidential Information of Disclosing Party will remain the property of Disclosing Party. Upon written request of Disclosing Party, Receiving Party shall destroy or return to Disclosing Party all Confidential Information. However, Receiving Party will not be required to erase any Confidential Information of the Disclosing Party stored electronically as part o...","reason":"The clause permits disclosure or sharing with third parties, affiliates, vendors, or subprocessors.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"subprocessors_data_sharing","quote":"Ownership and Return of Confidential Information . All Confidential Information of Disclosing Party will remain the property of Disclosing Party. Upon written request of Disclosing Party, Receiving Party shall destroy or return to Disclosing Party all Confidential Information. However, Receiving Party will not be required to erase any Confidential Information of the Disclosing Party stored electronically as part of an archival back-up system maintained in the ordinary course of business. In the event of disclosure of Confidential Information to a third party in default of the provisions of this Section 6, the defaulting party will use reasonable efforts to assist the Disclosing Party in recovering and preventing such third party from using, selling, disclosing or otherwise disposing of such Confidential Information. The obligations in this Section 6 shall survive the termination of this Agreement and any Service Order concluded.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Ownership%20and%20Return,any%20Service%20Order%20concluded.","structural_citation":"Terms of Service › “Term, Renewal, and Cancellation”","citation_basis":"heading_path","char_start":10887,"char_end":11830}},{"pattern_key":"tier_condition","pattern_family":"tier_conditionality","risk_rating":"medium","confidence":"high","stance_key":"tier_condition","stance_value":"rights_or_controls_vary_by_tier","evidence":"Modifications to this Agreement . From time to time, Provider may modify this Agreement by providing notice to Customer (including by posting such updates on the Services website or in the Platform). Unless otherwise specified by Provider, changes become effective for Customer upon renewal of Customer’s current Subscription Term or entry into a new Service Order for the delivery of Subscription Services. Provider ...","reason":"The clause changes rights, controls, or obligations by plan or tier.","matcher_version":"clause-intelligence-2026-06-17.1","citation":{"surface":"tier_differences","quote":"Modifications to this Agreement . From time to time, Provider may modify this Agreement by providing notice to Customer (including by posting such updates on the Services website or in the Platform). Unless otherwise specified by Provider, changes become effective for Customer upon renewal of Customer’s current Subscription Term or entry into a new Service Order for the delivery of Subscription Services. Provider will use reasonable efforts to notify Customer of the changes through communications via Customer’s account, email or other means. Continued use of the Subscription Services after the updated version of this Agreement goes into effect will constitute Customer’s acceptance of such updated version. If the Customer objects to such changes, prior to the start of the next Subscription Term, Customer may notify Provider of its desire to not renew the Agreement and receive as its sole remedy a refund of any fees Customer has pre-paid for use of the applicable Services for the not yet started portion of the Subscription Term.","source_url":"https://www.marketmuse.com/terms-of-service/","deep_link":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Modifications%20to%20this,of%20the%20Subscription%20Term.","structural_citation":"§ J (Miscellaneous)","citation_basis":"section_number","char_start":18856,"char_end":19899}}]},"tier_conditions":[{"tier":"Business","surface":"audit_rights_dpa_residency","verdict":"unknown","confidence":"high","citation_count":1,"citations":[{"finding_id":"08ff928a-095c-4f9d-8ae4-377fc9fbdaf9","quote":" As a US business selling software to worldwide companies, we are proud to be both DPA and GDPR compliant. 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All rights not expressly granted to Customer are reserved by Provider and all Subscription Services shall remain the property of Provider, and Customer shall have no right, title or interest therein except for the rights expressly provided in this Agreement. Unless specifically authorized by Provider or otherwise permitted under this Agreement, Customer may not access the Subscription Services for any benchmarking or competitive purpose. Customer shall not: (a) license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party any of the Subscription Services or Provider hardware in any way; (b) modify or make derivative works based upon the Subscription Services; (c) decompile, disassemble, reverse engineer or access the Subscription Services; or (d) use software or automation to access Provider data, without prior written consent. 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The Services and derivatives thereof may be subject to export laws and regulations of the United States and other jurisdictions. Provider and Customer each represents that it is not named on any U.S. government denied-party list. Customer will not permit any user to access or use the Service in any capacity in a U.S.-embargoed country or region or for use in violation of any applicable export law or regulation (e.g., nuclear, chemical, or biological weapons proliferation, or missile-development purposes).","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/terms-of-service/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ J (Miscellaneous)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Export%20Compliance.%20The,proliferation%2C%20or%20missile-development%20purposes)."},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:19.549051+00:00"}]},{"@type":"PropertyValue","name":"moderation_enforcement","value":"low","description":" Authorized Users. The Service Order identifies the number of Authorized Users who may be granted access under this Agreement. Upon payment of the fees specified in the Service Order, Customer may, during the term specified in a Service Order, increase the quantity of Authorized Users. Customer may switch out authorized users under this agreement from time to time, but not more than once a quarter.","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/terms-of-service/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ B (Subscription Services)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Authorized%20Users.%20The,than%20once%20a%20quarter."},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:19.549051+00:00"}]},{"@type":"PropertyValue","name":"moderation_enforcement","value":"low","description":" Usage Limitation. Provider may limit usage on an individual user basis. Customer acknowledges that while Provider’s primary intent with such usage restrictions is to maintain the technical security of its site and to limit scraping, extraordinary but legitimate usage may also be prevented by such usage restrictions. If Customer’s extraordinary but legitimate usage is limited by such restrictions, Provider will attempt to find a mutually acceptable solution for the usage restrictions.","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/terms-of-service/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ B (Subscription Services)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Usage%20Limitation.%20Provider,for%20the%20usage%20restrictions."},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:19.549051+00:00"}]},{"@type":"PropertyValue","name":"moderation_enforcement","value":"medium","description":" Modifications to this Agreement . From time to time, Provider may modify this Agreement by providing notice to Customer (including by posting such updates on the Services website or in the Platform). Unless otherwise specified by Provider, changes become effective for Customer upon renewal of Customer’s current Subscription Term or entry into a new Service Order for the delivery of Subscription Services. Provider will use reasonable efforts to notify Customer of the changes through communications via Customer’s account, email or other means. Continued use of the Subscription Services after the updated version of this Agreement goes into effect will constitute Customer’s acceptance of such updated version. If the Customer objects to such changes, prior to the start of the next Subscription Term, Customer may notify Provider of its desire to not renew the Agreement and receive as its sole remedy a refund of any fees Customer has pre-paid for use of the applicable Services for the not yet started portion of the Subscription Term.","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/terms-of-service/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ J (Miscellaneous)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Modifications%20to%20this,of%20the%20Subscription%20Term."},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:19.549051+00:00"}]},{"@type":"PropertyValue","name":"moderation_enforcement","value":"low","description":" 4. Qualified ","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/privacy-policy/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ 4 (Qualified)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/privacy-policy/#:~:text=%204.%20Qualified%20"},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:04.194017+00:00"}]},{"@type":"PropertyValue","name":"moderation_enforcement","value":"medium","description":" Subscription Services . Subject to the terms and conditions of this Agreement, Provider hereby grants Customer and its Authorized Users a limited, revocable, non-exclusive, non-transferable, non-assignable right to use and access the Subscription Services, solely for Customer’s own internal business purposes. Provider shall have the right to modify the Subscription Services in its sole discretion upon written notice to Customer, provided that such modifications will not result in a material reduction in the level of functionality, performance, availability, or security of the Subscription Services provided to the Customer.","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/terms-of-service/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ B (Subscription Services)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Subscription%20Services%20.,provided%20to%20the%20Customer."},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:19.549051+00:00"}]},{"@type":"PropertyValue","name":"moderation_enforcement","value":"low","description":" Anti-Corruption and Ethical Conduct. Each Party represents that it has not received, been offered, or offered any illegal or improper bribe, kickback, payment, gift, or thing of value from any of its employees, affiliates or agents in connection with this Agreement. Reasonable gifts and entertainment provided in the ordinary course of business do not violate the above restriction. The Parties and their employees are obliged to desist from any practice which may lead to penal liability due to crimes in violation of competition, fraud, guaranteeing advantages, acceptance of bribery or other corruption crimes. The Parties shall: (i) comply with all applicable laws, statutes, and regulations relating to anti-bribery and anti-corruption; (ii) have in place throughout the term of the Agreement policies and procedures to ensure compliance with anti-corruption regulation; (iii) promptly report to the other Party if it receives any request or demand for any undue financial or other advantage of any kind received by Customer or any of its Affiliates; (v) ensure that all third parties associated with it who are delivering services or goods in connection with this Agreement comply with this Section J(10).","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/terms-of-service/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ J (Miscellaneous)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Anti-Corruption%20and%20Ethical,with%20this%20Section%20J(10)."},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:19.549051+00:00"}]},{"@type":"PropertyValue","name":"data_retention","value":"medium","description":" We erase your personal data at the point at which the legal basis for its processing is no longer valid. However, sometimes legal bases may co-exist or, when one legal basis is no longer valid, a new one may arise, such as the requirement to store certain data to comply with a statutory retention requirement.","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/privacy-policy/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ 3 (Data erasure and duration of storage)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/privacy-policy/#:~:text=%20We%20erase%20your,a%20statutory%20retention%20requirement."},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:04.194017+00:00"}]},{"@type":"PropertyValue","name":"data_retention","value":"low","description":" 3. Data erasure and duration of storage ","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/privacy-policy/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ 3 (Data erasure and duration of storage)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/privacy-policy/#:~:text=%203.%20Data%20erasure,duration%20of%20storage%20"},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:04.194017+00:00"}]},{"@type":"PropertyValue","name":"data_retention","value":"low","description":" Your data will be erased once your query has been answered in full. Where we enter into a contract, if necessary, we will continue to process the data for the purposes of the contract. Once you fill out a contact form you will be added to our newsletter. Our newsletter keeps interested parties updated at regular intervals about current offers and insights for Content Professionals, as well as new features, and tips and tricks for the MarketMuse platform. The data provided by you for this purpose is only processed to provide you with the newsletter. The additional data that is necessary for the application is only obtained to avoid misuse of the newsletter offer and, in particular, of your email address. ","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/privacy-policy/"},{"@type":"PropertyValue","name":"structural_citation","value":"Privacy Policy › “Email address”"},{"@type":"PropertyValue","name":"citation_basis","value":"heading_path"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/privacy-policy/#:~:text=%20Your%20data%20will,your%20email%20address.%20"},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:04.194017+00:00"}]},{"@type":"PropertyValue","name":"data_retention","value":"low","description":" The data required for sending the newsletter will be stored for the duration of your subscription to the newsletter. You may withdraw your consent to receive the newsletter at any time. You can withdraw via the link provided in each newsletter. ","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/privacy-policy/"},{"@type":"PropertyValue","name":"structural_citation","value":"Privacy Policy › “Email address”"},{"@type":"PropertyValue","name":"citation_basis","value":"heading_path"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/privacy-policy/#:~:text=%20The%20data%20required,in%20each%20newsletter.%20"},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:04.194017+00:00"}]},{"@type":"PropertyValue","name":"data_retention","value":"low","description":" We save this data in so-called server protocol files (log files). This data is not saved in connection with other data about you. The storage of log files, including your IP address, is necessary for our legitimate interest in making our website available and preventing its misuse. Log files that are saved will be erased after 30 days at most, unless longer storage is necessary. For example, to avert or resolve an attack on our website. ","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"fdf3bb1dc28be2ffc7d773bc0bde02f1e14d18b8455c37ddcfe1915d86886f50"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/privacy-policy/"},{"@type":"PropertyValue","name":"structural_citation","value":"Privacy Policy › “IP address”"},{"@type":"PropertyValue","name":"citation_basis","value":"heading_path"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/privacy-policy/#:~:text=%20We%20save%20this,on%20our%20website.%20"},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:04.194017+00:00"}]},{"@type":"PropertyValue","name":"indemnity_liability","value":"low","description":" Insurance. During the term of this Agreement and for two (2) years thereafter, each Party shall at all times keep in effect appropriate insurance policies, with financially sound and reputable insurers, covering any claims for damages which the other party may be entitled to under this Agreement or as required by statutory law.","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/terms-of-service/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ J (Miscellaneous)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Insurance.%20During%20the,required%20by%20statutory%20law."},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:19.549051+00:00"}]},{"@type":"PropertyValue","name":"indemnity_liability","value":"medium","description":" Subscription Services Warranty . Provider represents and warrants to Customer that: (i) the Subscription Services will operate in substantial conformity with the specifications and documentation for the Subscription Services; and (ii) Provider has used industry-standard techniques to prevent the Subscription Services from injecting malicious software viruses into Customer’s networks and systems. Customer’s sole and exclusive remedy and the entire liability of Provider for its breach of these warranties will be for Provider, at its own expense to: (a) use commercially reasonable efforts to provide a work-around or correct such error; or (b) terminate Customer’s access and use the applicable non-conforming Subscription Service and refund the prepaid fee prorated for the unused period.","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/terms-of-service/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ G (Representations and Warranties)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Subscription%20Services%20Warranty,for%20the%20unused%20period."},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:19.549051+00:00"}]},{"@type":"PropertyValue","name":"indemnity_liability","value":"medium","description":" Liability. Each Party shall only be liable for direct damages. As such, each Party shall not be liable to the other Party for any indirect, special, incidental, or punitive damages, including, but not limited to, loss of data, loss of business or any other loss arising out of or resulting from a Party’s performance under this Agreement, even if it has been advised of the possibility of such damages. EXCEPT WHERE EXCLUDED BY APPLICABLE LAW, A PARTY’S CUMULATIVE LIABILITY UNDER THIS AGREEMENT SHALL NOT EXCEED THE SUBSCRIPTION FEES PAID BY CUSTOMER DURING THE TWELVE (12) MONTHS PRIOR TO THE FIRST EVENT OR OCCURRENCE GIVING RISE TO SUCH LIABILITY. HOWEVER, IN NO EVENT SHALL A PARTY BE ABLE TO CLAIM A LIMITATION ON ITS LIABILITY IN THE EVENT OF (I) ANY THIRD-PARTY IP INFRINGEMENT CLAIM, UNLESS SUCH CLAIM IS BASED ON A PARTY’S WRONGFUL OR ILLEGITIMATE USE OF THE SUBSCRIPTION SERVICES; OR (II) GROSS NEGLIGENCE OR WILLFUL MISCONDUCT.","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/terms-of-service/"},{"@type":"PropertyValue","name":"structural_citation","value":"Article I (Limitation of Liability)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Liability.%20Each%20Party,NEGLIGENCE%20OR%20WILLFUL%20MISCONDUCT."},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:19.549051+00:00"}]},{"@type":"PropertyValue","name":"indemnity_liability","value":"low","description":" General . The indemnification obligations in this Section H will only apply where, and shall be conditional upon: (a) the Party seeking indemnification promptly notify the other Party of the claim and cooperate with the Party in defending the claim; (b)the indemnifying Party will have full control and authority over the defense, except that: (i) any settlement requiring the Party seeking indemnification to admit liability or to pay any money will require that Party’s prior written consent, such consent not to be unreasonably withheld or delayed, and (ii) the other Party may join in the defense with its own counsel at its own expense. THE INDEMNITIES ARE A PARTY’S ONLY REMEDY UNDER THIS AGREEMENT FOR VIOLATION BY THE OTHER PARTY OF A THIRD PARTY’S INTELLECTUAL PROPERTY RIGHTS.","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/terms-of-service/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ H (Indemnification)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/terms-of-service/#:~:text=%20General%20.%20The,PARTY%E2%80%99S%20INTELLECTUAL%20PROPERTY%20RIGHTS."},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:19.549051+00:00"}]},{"@type":"PropertyValue","name":"indemnity_liability","value":"low","description":" Provider Indemnity . Subject to Section H(3), Provider will defend Customer from and against all third-party claims, lawsuits, and demands arising out of an allegation that Subscription Services infringe or misappropriates any intellectual property right of such third party, and will indemnify Customer for all reasonable attorney’s fees incurred, damages and other costs awarded in a final judgment or amounts paid in a settlement consented to as further set out below subsection H(3). In no event will Provider or any of its Affiliates have obligations or liability under this section arising from: (a) use of the Subscription Services in a modified form or in combination with materials or technology not furnished by Provider, and (b) any content, information, or data provided by Customer, Customer’s end users, or other third parties. For any claim covered by this section, Provider will, at its election, either (i) procure the rights to use the portion of the Subscription Services alleged to be infringing, (ii) replace the alleged infringing portion of the Subscription Services with a non-infringing alternative, or (iii) terminate the allegedly infringing portion of the Subscription Services or this Agreement and provide Customer with a pro-rata refund of any pre-paid, unused Fees.","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/terms-of-service/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ H (Indemnification)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Provider%20Indemnity%20.,any%20pre-paid%2C%20unused%20Fees."},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:19.549051+00:00"}]},{"@type":"PropertyValue","name":"indemnity_liability","value":"medium","description":" Customer Indemnity . Customer shall indemnify, defend and hold Provider and its employees, officers and agents harmless from and against all liability, claims and costs, including reasonable attorneys’ fees connected therewith, on account of any third-party claims arising out of a) Customer’s breach of section B (Subscription Services) and b) any claim of patent, copyright, or trademark infringement resulting from Customer Data","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/terms-of-service/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ H (Indemnification)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/terms-of-service/#:~:text=%20Customer%20Indemnity%20.,resulting%20from%20Customer%20Data"},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:19.549051+00:00"}]},{"@type":"PropertyValue","name":"confidentiality","value":"low","description":" “Confidential Information” means all information disclosed by one Party (the “Disclosing Party”) to the other Party (the “Receiving Party”) which is in tangible form and designated as confidential or is information, regardless of form, which a reasonable person would understand to be confidential given the nature of the information and circumstances of disclosure. Notwithstanding the foregoing, Confidential Information does not include information that: (a) was in the public domain prior or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party through no fault of Receiving Party; (b) was rightfully in Receiving Party’s possession free of any obligation of confidence at or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party; (c) was developed by employees or agents of Receiving Party independently of and without reference to any information communicated to Receiving Party by Disclosing Party; (d) was communicated by Disclosing Party to an unaffiliated third party free of any obligation of confidence; or (e) is approved by Disclosing Party for release by Receiving Party.","additionalProperty":[{"@type":"PropertyValue","name":"confidence","value":"high"},{"@type":"PropertyValue","name":"snapshot_sha256","value":"dd4ed0026bdd78f94a0ebd1e6f9430cda6e6d756fa15a76139b4c1f73f1f3319"},{"@type":"PropertyValue","name":"wayback_url","value":""},{"@type":"PropertyValue","name":"source_url","value":"https://www.marketmuse.com/terms-of-service/"},{"@type":"PropertyValue","name":"structural_citation","value":"§ A (Definitions)"},{"@type":"PropertyValue","name":"citation_basis","value":"section_number"},{"@type":"PropertyValue","name":"deep_link","value":"https://www.marketmuse.com/terms-of-service/#:~:text=%20%E2%80%9CConfidential%20Information%E2%80%9D%20means,release%20by%20Receiving%20Party."},{"@type":"PropertyValue","name":"retrieved_at","value":"2026-06-08T09:39:19.549051+00:00"}]},{"@type":"PropertyValue","name":"confidentiality","value":"low","description":" Protection of Confidential information . 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