Marketing / Content · marketmuse.comMarketMuse
Graded against 804 verified platforms, from its own policy text. Automated assessment against a published rubric — not legal advice.
“Subscription Services . Customer acknowledges and agrees, and Provider represents and warrants that (a) all Subscription Services are protected by IP rights, as applicable, of Provider and its licensors, and (b) that Provider owns all right, title, and interest in and to the Subscription Services, together with any and all ideas, processes, techniques,…”
Watch: indemnity liability
Start here. These are the highest-risk verified clauses AIRIN found in the platform's own policy text.
This segment limits each party's liability to direct damages only, expressly disclaims liability for indirect, special, incidental, or punitive damages including loss of data, and caps cumulative liability to subscription fees paid in the twelve months preceding the first claim, directly restricting the financial exposure of both parties.
This segment reserves all rights not expressly granted to Provider, confirms Provider ownership of the Subscription Services, and enumerates specific restrictions on Customer's use including prohibitions on sublicensing, reselling, benchmarking, reverse engineering, and other unauthorized uses.
Discloses that the company is US-based and conducts tracking and analysis in the US, providing a specific data residency disclosure relevant to cross-border transfer and GDPR adequacy considerations.
Scores derived from 51 enriched findings — same verbatim citations as below. AI-generated, not legal advice.
- Your outputs and prompts are explicitly yours — MarketMuse's terms include affirmatively protective IP language.
- Data handling is conditional — 7 privacy or retention clauses warrant review before using MarketMuse at scale.
Derived from AI-enriched analysis of the verified findings below — informational only, not legal advice.
How to read this page: Overall risk rates what MarketMuse's own policy terms mean for your prompts, outputs, and data. The benchmark bands below grade those same verified terms relative to peers — a platform in a risky-by-default category can rate HIGH risk and still grade STRONG against its peer set. Both trace to the cited findings.
Policy benchmark
rubric v1.0 — how this is scoredBased on 161 verified, verbatim-cited findings below — read the citations.
Based on 176 verified, verbatim-cited findings below — read the citations.
Automated assessment against a published rubric — not legal advice.
Fully verified — complete core corpus captured and read in full.
- Privacy PolicyVerified - read in full - 53 citationsstaticLast captured 2026-07-27
- Terms of ServiceVerified - read in full - 32 citationsstaticLast captured 2026-08-05
Only citation-backed plan differences are shown here; absent cells mean AIRIN has not verified a tier-specific claim.
Distinguishes mandatory fields from voluntarily provided data in the free text field, establishing the legal characterization of different data categories submitted via the contact form.
" These entries are marked as mandatory fields. Any additional data that you transfer to us in the course of the query, including via the free text field, is provided voluntarily. "
This segment restricts Customer from permitting any user to access or use the Service in U.S.-embargoed countries or for purposes violating applicable export laws and regulations, and obliges both parties to represent compliance with denied-party lists, imposing legal compliance obligations on use of the platform.
" Export Compliance. The Services and derivatives thereof may be subject to export laws and regulations of the United States and other jurisdictions. Provider and Customer each represents that it is not named on any U.S. government denied-pa..."
This segment establishes the procedure by which Provider may modify the Agreement, specifying notice requirements and the effective date of changes upon renewal or entry into new service orders, and deems continued use of the services as acceptance of modifications, directly affecting customer rights across subscription terms.
" Modifications to this Agreement . From time to time, Provider may modify this Agreement by providing notice to Customer (including by posting such updates on the Services website or in the Platform). Unless otherwise specified by Provider,..."
This segment grants Customer and Authorized Users a limited, revocable, non-exclusive, non-transferable, non-assignable right to use and access the Subscription Services solely for internal business purposes, and reserves Provider's right to modify the services with notice provided functionality is not materially reduced.
" Subscription Services . Subject to the terms and conditions of this Agreement, Provider hereby grants Customer and its Authorized Users a limited, revocable, non-exclusive, non-transferable, non-assignable right to use and access the Subsc..."
This segment imposes obligations on both parties to refrain from bribery, kickbacks, and improper payments, and requires employees and agents to avoid practices that could lead to criminal liability for corruption or anti-competitive conduct, constituting a compliance and ethical conduct obligation tied to performance of the Agreement.
" Anti-Corruption and Ethical Conduct. Each Party represents that it has not received, been offered, or offered any illegal or improper bribe, kickback, payment, gift, or thing of value from any of its employees, affiliates or agents in conn..."
This segment limits each party's liability to direct damages only, expressly disclaims liability for indirect, special, incidental, or punitive damages including loss of data, and caps cumulative liability to subscription fees paid in the twelve months preceding the first claim, directly restricting the financial exposure of both parties.
" Liability. Each Party shall only be liable for direct damages. As such, each Party shall not be liable to the other Party for any indirect, special, incidental, or punitive damages, including, but not limited to, loss of data, loss of busi..."
This segment imposes a defense and indemnification obligation on Provider in favor of Customer for third-party intellectual property infringement claims arising from the Subscription Services, specifying the scope and limits of that indemnity.
" Provider Indemnity . Subject to Section H(3), Provider will defend Customer from and against all third-party claims, lawsuits, and demands arising out of an allegation that Subscription Services infringe or misappropriates any intellectual..."
This segment defines 'Confidential Information' including what qualifies as confidential and carve-outs for information that does not qualify, directly scoping the confidentiality obligations throughout the agreement.
" “Confidential Information” means all information disclosed by one Party (the “Disclosing Party”) to the other Party (the “Receiving Party”) which is in tangible form and designated as confidential or is information, regardless of form, whi..."
Evidence appendix
Showing priority citations first. The full appendix is available for audit trails; not every citation is a severe risk.
" Restrictions . All rights not expressly granted to Customer are reserved by Provider and all Subscription Services shall remain the property of Provider, and Customer shall have no right, title or interest therein except for the rights expressly provided in this Agreement. Unless specifically authorized by Provider or otherwise permitted under this Agreement, Customer may not access the Subscription Services for any benchmarking or competitive purpose. Customer shall not: (a) license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party any of the Subscription Services or Provider hardware in any way; (b) modify or make derivative works based upon the Subscription Services; (c) decompile, disassemble, reverse engineer or access the Subscription Services; or (d) use software or automation to access Provider data, without prior written consent. If a breach is detected, Provider shall have the right to suspend access to the Subscription Services upon written notice to Customer, provided that upon resolution of the breach, access to the Subscription Services shall be promptly restored."
This segment reserves all rights not expressly granted to Provider, confirms Provider ownership of the Subscription Services, and enumerates specific restrictions on Customer's use including prohibitions on sublicensing, reselling, benchmarking, reverse engineering, and other unauthorized uses.
AI-generated interpretation, not legal advice.
" We want to continue to improve the usability of the website as well as the attractiveness of our services. For this reason, we also collect data concerning usage behaviors when you visit our website, which we evaluate for this purpose. Therefore, tracking and analysis cookies are also used on our website, as well as the technically necessary cookies described above. "
Discloses that usage behavior data is collected and evaluated for website improvement purposes and that tracking and analysis cookies are used in addition to technically necessary cookies, establishing the purposes and means of this data processing activity.
AI-generated interpretation, not legal advice.
" Publicity. Customer consents to Provider’s use of Customer’s name, logo, or trademarks or its affiliates’ name(s), logo(s), or trademarks in marketing, advertising, or promotional forms, including but not limited to, customer lists, sales presentations, websites, press releases, or other marketing, advertising or promotional media."
This segment grants Provider explicit permission to use Customer's name, logo, and trademarks in marketing, advertising, and promotional materials, including customer lists, websites, and press releases, constituting a license right over Customer's brand assets.
AI-generated interpretation, not legal advice.
" Modifications to this Agreement . From time to time, Provider may modify this Agreement by providing notice to Customer (including by posting such updates on the Services website or in the Platform). Unless otherwise specified by Provider, changes become effective for Customer upon renewal of Customer’s current Subscription Term or entry into a new Service Order for the delivery of Subscription Services. Provider will use reasonable efforts to notify Customer of the changes through communications via Customer’s account, email or other means. Continued use of the Subscription Services after the updated version of this Agreement goes into effect will constitute Customer’s acceptance of such updated version. If the Customer objects to such changes, prior to the start of the next Subscription Term, Customer may notify Provider of its desire to not renew the Agreement and receive as its sole remedy a refund of any fees Customer has pre-paid for use of the applicable Services for the not yet started portion of the Subscription Term."
This segment establishes the procedure by which Provider may modify the Agreement, specifying notice requirements and the effective date of changes upon renewal or entry into new service orders, and deems continued use of the services as acceptance of modifications, directly affecting customer rights across subscription terms.
AI-generated interpretation, not legal advice.
" We erase your personal data at the point at which the legal basis for its processing is no longer valid. However, sometimes legal bases may co-exist or, when one legal basis is no longer valid, a new one may arise, such as the requirement to store certain data to comply with a statutory retention requirement."
Obliges MarketMuse to erase personal data when the legal basis for processing ceases to be valid, while permitting continued retention where a new or co-existing legal basis arises, such as statutory retention requirements — directly governing data retention practices.
AI-generated interpretation, not legal advice.
" Liability. Each Party shall only be liable for direct damages. As such, each Party shall not be liable to the other Party for any indirect, special, incidental, or punitive damages, including, but not limited to, loss of data, loss of business or any other loss arising out of or resulting from a Party’s performance under this Agreement, even if it has been advised of the possibility of such damages. EXCEPT WHERE EXCLUDED BY APPLICABLE LAW, A PARTY’S CUMULATIVE LIABILITY UNDER THIS AGREEMENT SHALL NOT EXCEED THE SUBSCRIPTION FEES PAID BY CUSTOMER DURING THE TWELVE (12) MONTHS PRIOR TO THE FIRST EVENT OR OCCURRENCE GIVING RISE TO SUCH LIABILITY. HOWEVER, IN NO EVENT SHALL A PARTY BE ABLE TO CLAIM A LIMITATION ON ITS LIABILITY IN THE EVENT OF (I) ANY THIRD-PARTY IP INFRINGEMENT CLAIM, UNLESS SUCH CLAIM IS BASED ON A PARTY’S WRONGFUL OR ILLEGITIMATE USE OF THE SUBSCRIPTION SERVICES; OR (II) GROSS NEGLIGENCE OR WILLFUL MISCONDUCT."
This segment limits each party's liability to direct damages only, expressly disclaims liability for indirect, special, incidental, or punitive damages including loss of data, and caps cumulative liability to subscription fees paid in the twelve months preceding the first claim, directly restricting the financial exposure of both parties.
AI-generated interpretation, not legal advice.
" We use tracking cookies from Pendo @150 Fayetteville St #1400, Raleigh, NC 27601, for usage patterns in our Suite. No personal data is collected, only a personalized identifier. "
Discloses that Pendo tracking cookies are used for usage pattern analysis, clarifies that no personal data is collected but a personalized identifier is used, and identifies the subprocessor's address, establishing the nature of third-party data sharing.
AI-generated interpretation, not legal advice.
" We also use tracking cookies from the Pardot service of salesforce.com Inc. The Landmark @ One Market, Suite 300, San Francisco, CA 94105, USA (“salesforce”) on our website."
Discloses that Pardot tracking cookies from Salesforce are used on the website for analytics purposes, identifying the subprocessor and its address as required for transparency obligations.
AI-generated interpretation, not legal advice.
" This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google gathers information about your use of the website (including your IP address) through a cookie in the USA and stores the information. However, we always use Google Analytics with an anonymization function, in which your IP address will be truncated in advance by Google within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. The full IP address will only be transferred to Google in the USA and truncated there in exceptional circumstances. Google analyzes the data gathered and transfers reports to us about the use activities on our website and also provides further services to us for this purpose. The IP address provided by your browser, within the scope of Google Analytics, will not be consolidated with other Google data. "
Discloses that Google Analytics collects usage data including IP addresses via cookies and transfers data to the USA, and describes the IP anonymization procedure applied within the EU/EEA to limit personal data exposure, establishing the data flow and protective measure obligations.
AI-generated interpretation, not legal advice.
"(a) Customer shall pay any undisputed amounts due to Provider under this Agreement for the Subscription Service provided up to and until the date of termination provided that termination was not due to a breach on the part of Provider; and (b) the Customer’s rights granted under the Agreement, as applicable, will immediately terminate and the Parties shall cease all activities hereunder; and (c) all Service Orders will automatically terminate. Except for Customer’s termination rights under Section C(3), Customer remains liable for payment of all amounts owed for the current Subscription Services and will not be entitled to a credit or refund upon termination of the Agreement."
This segment establishes post-termination obligations including Customer's duty to pay outstanding amounts, immediate termination of Customer's rights, automatic termination of all Service Orders, and continued Customer liability for fees owed for the current subscription period except where termination was due to Provider breach.
AI-generated interpretation, not legal advice.
" Subscription Services . Subject to the terms and conditions of this Agreement, Provider hereby grants Customer and its Authorized Users a limited, revocable, non-exclusive, non-transferable, non-assignable right to use and access the Subscription Services, solely for Customer’s own internal business purposes. Provider shall have the right to modify the Subscription Services in its sole discretion upon written notice to Customer, provided that such modifications will not result in a material reduction in the level of functionality, performance, availability, or security of the Subscription Services provided to the Customer."
This segment grants Customer and Authorized Users a limited, revocable, non-exclusive, non-transferable, non-assignable right to use and access the Subscription Services solely for internal business purposes, and reserves Provider's right to modify the services with notice provided functionality is not materially reduced.
AI-generated interpretation, not legal advice.
" Subscription Services Warranty . Provider represents and warrants to Customer that: (i) the Subscription Services will operate in substantial conformity with the specifications and documentation for the Subscription Services; and (ii) Provider has used industry-standard techniques to prevent the Subscription Services from injecting malicious software viruses into Customer’s networks and systems. Customer’s sole and exclusive remedy and the entire liability of Provider for its breach of these warranties will be for Provider, at its own expense to: (a) use commercially reasonable efforts to provide a work-around or correct such error; or (b) terminate Customer’s access and use the applicable non-conforming Subscription Service and refund the prepaid fee prorated for the unused period."
This segment establishes a warranty obligation by Provider that the Subscription Services will conform to specifications and be free from malicious software, and defines Customer's sole and exclusive remedy (limiting Provider's liability) in the event of breach of those warranties, directly shaping the liability framework between the parties.
AI-generated interpretation, not legal advice.
" Customer Indemnity . Customer shall indemnify, defend and hold Provider and its employees, officers and agents harmless from and against all liability, claims and costs, including reasonable attorneys’ fees connected therewith, on account of any third-party claims arising out of a) Customer’s breach of section B (Subscription Services) and b) any claim of patent, copyright, or trademark infringement resulting from Customer Data"
This segment imposes a reciprocal indemnification and defense obligation on Customer in favor of Provider for third-party claims arising from Customer's breach of the services terms or from intellectual property infringement attributable to Customer Data.
AI-generated interpretation, not legal advice.
" When you call up a page, your browser loads the required web fonts into your browser to display texts and fonts correctly. To do this, your browser connects to Google, which tells Google that our websites have been accessed via your IP address. "
Discloses that the user's browser connects to Google and transmits the user's IP address when loading Google Fonts, identifying the data flow and the subprocessor receiving personal data.
AI-generated interpretation, not legal advice.
" We are a US-based company and do all our tracking and analysis in the US."
Discloses that the company is US-based and conducts tracking and analysis in the US, providing a specific data residency disclosure relevant to cross-border transfer and GDPR adequacy considerations.
AI-generated interpretation, not legal advice.
" Governing Law ; Venue; Severability . This Agreement shall be governed, construed and enforced in accordance with the laws of the State of New York without reference to conflicts of law principles. The federal and state courts located in New York shall have exclusive jurisdiction to hear and adjudicate any claims, disputes, actions or suits that may arise under or out of this Agreement."
This segment designates New York law as the governing law and grants exclusive jurisdiction to federal and state courts in New York for all disputes arising under the Agreement, binding both parties to a specific legal forum and substantive law.
AI-generated interpretation, not legal advice.
" Subscription Services . Customer acknowledges and agrees, and Provider represents and warrants that (a) all Subscription Services are protected by IP rights, as applicable, of Provider and its licensors, and (b) that Provider owns all right, title, and interest in and to the Subscription Services, together with any and all ideas, processes, techniques, designs, architecture, and “know-how” embodying the Subscription Services."
This segment establishes that Provider owns all right, title, and interest in the Subscription Services including all IP rights, and requires Customer to acknowledge and agree to this ownership while Provider represents and warrants the same.
AI-generated interpretation, not legal advice.
" Provider Data . The Data provided by Provider to Customer in conjunction with the use of the Subscription Services are and shall remain the property of Provider and its suppliers/brand owners, including all applicable rights to: (a) copyrights, including all rights incident to copyright ownership, such as all rights of publication, registration and rights to create derivative works; (b) patents; (c) trademarks; and (d) trade secrets (including all know-how, ideas, logic, formulas and confidential information embodied in or reflected in the Subscription Services)."
This segment establishes that data provided by Provider to Customer remains Provider's property along with all associated IP rights including copyrights, patents, trademarks, and trade secrets, preserving Provider's ownership of its data assets.
AI-generated interpretation, not legal advice.
Clause detail — protections, your obligations, and coverage
Every clause below is a verbatim quote from MarketMuse's own published policy, read in full and linked to its exact location. Protections and user obligations are reported separately from risk because they are different kinds of clause — an obligation on you is not a risk to your data. Informational only, not legal advice.
✅ Protections found
27 verified clausesClauses in MarketMuse's policies that work in your favour — commitments the platform made to you.
- Indemnity & liabilityindemnity direction
“Provider Indemnity . Subject to Section H(3), Provider will defend Customer from and against all third-party claims, lawsuits, and demands arising out of an allegation that Subscription Services infringe or misappropriates any intellectual property right of su…”
This segment imposes a defense and indemnification obligation on Provider in favor of Customer for third-party intellectual property infringement claims arising from the Subscription Services, specifying the scope and li…
📍 § H (Indemnification)Jump to exact text → - Confidentiality
““Confidential Information” means all information disclosed by one Party (the “Disclosing Party”) to the other Party (the “Receiving Party”) which is in tangible form and designated as confidential or is information, regardless of form, which a reasonable perso…”
This segment defines 'Confidential Information' including what qualifies as confidential and carve-outs for information that does not qualify, directly scoping the confidentiality obligations throughout the agreement.
📍 § A (Definitions)Jump to exact text → - Moderation & enforcementterms can change anytime
“Modifications to this Agreement . From time to time, Provider may modify this Agreement by providing notice to Customer (including by posting such updates on the Services website or in the Platform). Unless otherwise specified by Provider, changes become effec…”
This segment establishes the procedure by which Provider may modify the Agreement, specifying notice requirements and the effective date of changes upon renewal or entry into new service orders, and deems continued use o…
- Terms changes: advance notice promised
📍 § J (Miscellaneous)Jump to exact text → - Indemnity & liabilityindemnity direction
“General . The indemnification obligations in this Section H will only apply where, and shall be conditional upon: (a) the Party seeking indemnification promptly notify the other Party of the claim and cooperate with the Party in defending the claim; (b)the ind…”
This segment establishes the procedural conditions and requirements that must be satisfied for indemnification obligations to apply, including notice, cooperation, control of defense, and consent requirements for settlem…
📍 § H (Indemnification)Jump to exact text → - Data retentiondeletion rights & post-termination survival
“Your data will be erased once your query has been answered in full. Where we enter into a contract, if necessary, we will continue to process the data for the purposes of the contract. Once you fill out a contact form you will be added to our newsletter. Our n…”
Establishes that contact form data is erased once a query is fully answered, permits continued processing if a contract is entered, and creates an obligation to add users to a newsletter upon form submission, governing b…
📍 Privacy Policy › “Email address”Jump to exact text → - Confidentiality
“Protection of Confidential information . Receiving Party shall maintain the confidentiality of the Confidential Information of the Disclosing Party. Receiving Party shall take the same degree of care that it uses to protect its own confidential information of…”
This segment obligates the Receiving Party to maintain confidentiality of Disclosing Party's Confidential Information using at least reasonable care, prohibits unauthorized use or disclosure, and makes the Receiving Part…
📍 § F (Confidentiality)Jump to exact text →
+ 21 more verified clauses of this kind on this platform, cited in full in the report.
📋 Rules you must follow
3 verified clausesWhat MarketMuse requires of YOU. These are your obligations, not risks to your data or IP, so they are cited here and excluded from this platform's risk rating.
- Moderation & enforcement
“Anti-Corruption and Ethical Conduct. Each Party represents that it has not received, been offered, or offered any illegal or improper bribe, kickback, payment, gift, or thing of value from any of its employees, affiliates or agents in connection with this Agre…”
This segment imposes obligations on both parties to refrain from bribery, kickbacks, and improper payments, and requires employees and agents to avoid practices that could lead to criminal liability for corruption or ant…
📍 § J (Miscellaneous)Jump to exact text → - Moderation & enforcementconduct restrictions
“Restrictions . All rights not expressly granted to Customer are reserved by Provider and all Subscription Services shall remain the property of Provider, and Customer shall have no right, title or interest therein except for the rights expressly provided in th…”
This segment reserves all rights not expressly granted to Provider, confirms Provider ownership of the Subscription Services, and enumerates specific restrictions on Customer's use including prohibitions on sublicensing,…
📍 § B (Subscription Services)Jump to exact text → - Moderation & enforcement
“Export Compliance. The Services and derivatives thereof may be subject to export laws and regulations of the United States and other jurisdictions. Provider and Customer each represents that it is not named on any U.S. government denied-party list. Customer wi…”
This segment restricts Customer from permitting any user to access or use the Service in U.S.-embargoed countries or for purposes violating applicable export laws and regulations, and obliges both parties to represent co…
📍 § J (Miscellaneous)Jump to exact text →
What the policies actually cover
8 topics- Product telemetry & usage tracking5 clauses
- Advertising & tracking2 protective6 clauses
- Data shared with other AI providers1 clause
- Damages & liability cap2 clauses
- Indemnity direction2 protective3 clauses
- Terms can change at any time1 protective2 clauses
- Deletion rights & post-termination survival3 protective5 clauses
- Conduct restrictions1 obligation1 clause
60 further verified clauses are cited on this page but not yet assigned a topic.
Clause intelligence
Canonical clauses and stance patterns extracted from the same gate-verified citations shown on this page.
The clause includes sublicensable, transferable, or assignable rights.
“Restrictions . All rights not expressly granted to Customer are reserved by Provider and all Subscription Services shall remain the property of Provider, and Customer shall have no right, title or interest therein except for the rights expressly provided in this Agreement. Unless specifically authorized by Provider or otherwise permitted under this Agreement, Customer may not access the Subscription Services for a...”Open source citation
The clause includes sublicensable, transferable, or assignable rights.
“Subscription Services . Subject to the terms and conditions of this Agreement, Provider hereby grants Customer and its Authorized Users a limited, revocable, non-exclusive, non-transferable, non-assignable right to use and access the Subscription Services, solely for Customer’s own internal business purposes. Provider shall have the right to modify the Subscription Services in its sole discretion upon writte...”Open source citation
The clause includes sublicensable, transferable, or assignable rights.
“Subscription Services . Subject to the terms and conditions of this Agreement, Provider hereby grants Customer and its Authorized Users a limited, revocable, non-exclusive, non-transferable, non-assignable right to use and access the Subscription Services, solely for Customer’s own internal business purposes. Provider shall have the right to modify the Subscription Services in its sole discretion upon writte...”Open source citation
The clause includes sublicensable, transferable, or assignable rights.
“Limitations of Use . Customer’s use of the Services is subject to the agreed Limits and Customer shall be responsible for monitoring their use of Services based on the Limits. Customer may not: (i) rent, lease, assign, transfer, sublicense, display or otherwise distribute or make the Services available to any third party; (ii) modify, make derivative works of, disassemble, reverse compile or reverse engineer...”Open source citation
The clause includes sublicensable, transferable, or assignable rights.
“Feedback . Customer may provide Siteimprove with suggestions, enhancement requests, recommendations, comments, ideas, communications, or other feedback regarding Siteimprove’s Services, including via Siteimprove’s LMS community forum (“ Customer Feedback “). Siteimprove shall have a fully paid-up, royalty-free, worldwide, transferable, sub-licensable, assignable, irrevocable, and perpetual ...”Open source citation
Tier matrix
Plan-level conditions detected from citation-backed clauses. Empty tiers mean AIRIN has not captured decisive tier language yet.
| Tier | Surface | Verdict | Risk | Citations |
|---|---|---|---|---|
| All applicable tiers | commercial use | worsens | HIGH | 2 |
| All applicable tiers | indemnity liability | conditional | MEDIUM | 4 |
| All applicable tiers | subprocessors data sharing | worsens | HIGH | 9 |
| Free | confidentiality | conditional | MEDIUM | 1 |
| Free | prompt ownership | conditional | MEDIUM | 3 |
| Free | subprocessors data sharing | conditional | MEDIUM | 4 |
| Pro / Paid | commercial use | worsens | HIGH | 6 |
| Pro / Paid | indemnity liability | conditional | MEDIUM | 1 |
| Pro / Paid | tier differences | conditional | MEDIUM | 1 |
| Standard | indemnity liability | conditional | MEDIUM | 1 |
| Team / Business | commercial use | worsens | HIGH | 1 |
| Team / Business | privacy data use | worsens | HIGH | 1 |
Policy evolution
Open full timelineBefore/after stance changes across captured policy versions. When no material delta exists yet, AIRIN shows the latest citation-backed stance events instead.
Latest stance: sublicensable or transferable on subprocessors data sharing
“Limitations of Use . Customer’s use of the Services is subject to the agreed Limits and Customer shall be responsible for monitoring their use of Services based on the Limits. Customer may not: (i) rent, lease, assign, transfer, sublicense, display or otherwise distribute or make the Services available to any third party; (ii) modify, make derivative works of, disassemble, reverse compile or reverse engineer any part the Services; (iii) remove or alter any trademark, logo, copyright or other proprietary notices, symbols, or labels in the Services; or (iv) use the Services for any illegal purpose.”Open timeline citation
Latest stance: sublicensable or transferable on commercial use
“Feedback . Customer may provide Siteimprove with suggestions, enhancement requests, recommendations, comments, ideas, communications, or other feedback regarding Siteimprove’s Services, including via Siteimprove’s LMS community forum (“ Customer Feedback “). Siteimprove shall have a fully paid-up, royalty-free, worldwide, transferable, sub-licensable, assignable, irrevocable, and perpetual license to implement, use, modify, commercially exploit, incorporate into the Services or otherwise use any Customer Feedback. Siteimprove also reserves the right to seek intellectual property protection for any features, functionality or components that may be based on or that were initiated due to such feedback.”Open timeline citation
Latest stance: broad license on commercial use
“Feedback . Customer may provide Siteimprove with suggestions, enhancement requests, recommendations, comments, ideas, communications, or other feedback regarding Siteimprove’s Services, including via Siteimprove’s LMS community forum (“ Customer Feedback “). Siteimprove shall have a fully paid-up, royalty-free, worldwide, transferable, sub-licensable, assignable, irrevocable, and perpetual license to implement, use, modify, commercially exploit, incorporate into the Services or otherwise use any Customer Feedback. Siteimprove also reserves the right to seek intellectual property protection for any features, functionality or components that may be based on or that were initiated due to such feedback.”Open timeline citation
Latest stance: broad license on prompt ownership
“AI Features AI Features; Consent and Changes. Certain features of the Services use artificial intelligence capabilities, which may include content generation, summarization, recommendation, and language processing (“ AI Features “) and which operate only on input Customer submits. AI Features are powered by third-party providers, including OpenAI (ChatGPT) and Amazon (Bedrock), and require the transmission and processing of Customer Data by those providers to generate outputs (“ AI Output “). By using the AI Features, Customer consents to that transmission and processing and grants Siteimprove a limited, non-exclusive, worldwide, royalty-free license to use, transmit, and process Customer Data solely as necessary to provide the AI Features. Siteimprove may modify, suspend, or discontinue the AI Features at any time due to changes in third-party services, technical constraints, or legal or regulatory considerations, and no such change will constitute a breach of, terminate, or trigger any penalty under the Agreement.”Open timeline citation
Latest stance: third party or vendor sharing on subprocessors data sharing
““ Confidential Information ” means all information disclosed by one Party (the “ Disclosing Party ”) to the other Party (the “ Receiving Party ”) which is in tangible form and designated as confidential or is information, regardless of form, which a reasonable person would understand to be confidential given the nature of the information and circumstances of disclosure. Notwithstanding the foregoing, Confidential Information does not include information that: (a) was in the public domain prior or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party through no fault of Receiving Party; (b) was rightfully in Receiving Party’s possession free of any obligation of confidence at or subsequent to the time such portion was communicated to Receiving Party by Disclosing Party; (c) was developed by employees or agents of Receiving Party independently of and without reference to any information communicated to Receiving Party by Disclosing Party; (d) was communicated by Disclosing Party to an unaffiliated third party free of any obligation of confidence; or (e) is approved by Disclosing Party for release by Receiving Party..”Open timeline citation
Latest stance: third party or vendor sharing on subprocessors data sharing
“Limitations of Use . Customer’s use of the Services is subject to the agreed Limits and Customer shall be responsible for monitoring their use of Services based on the Limits. Customer may not: (i) rent, lease, assign, transfer, sublicense, display or otherwise distribute or make the Services available to any third party; (ii) modify, make derivative works of, disassemble, reverse compile or reverse engineer any part the Services; (iii) remove or alter any trademark, logo, copyright or other proprietary notices, symbols, or labels in the Services; or (iv) use the Services for any illegal purpose.”Open timeline citation
Latest stance: third party or vendor sharing on subprocessors data sharing
“Confidentiality Nondisclosure Obligations . Receiving Party and its representatives will: (i) maintain in confidence any Confidential Information; (ii) use reasonable efforts to protect Confidential Information in accordance with the same degree of care with which it protects its own Confidential Information; and (iii) solely disclose Confidential Information to its employees and representatives who need access for purposes consistent with this Agreement or Service Order; and (iv) not disclose the other party’s Confidential Information to any third party, except in response to a valid order by a court or other governmental body or as required by law. The Receiving Party will promptly give notice to the Disclosing Party of any disclosure of the other party’s Confidential Information. The Disclosing Party is entitled to seek an injunction to prevent breaches of this Section 6, and to an order compelling specific performance of this Agreement, in addition to any other remedy to which it may be entitled by law or in equity.”Open timeline citation
Latest stance: third party or vendor sharing on subprocessors data sharing
“Ownership and Return of Confidential Information . All Confidential Information of Disclosing Party will remain the property of Disclosing Party. Upon written request of Disclosing Party, Receiving Party shall destroy or return to Disclosing Party all Confidential Information. However, Receiving Party will not be required to erase any Confidential Information of the Disclosing Party stored electronically as part of an archival back-up system maintained in the ordinary course of business. In the event of disclosure of Confidential Information to a third party in default of the provisions of this Section 6, the defaulting party will use reasonable efforts to assist the Disclosing Party in recovering and preventing such third party from using, selling, disclosing or otherwise disposing of such Confidential Information. The obligations in this Section 6 shall survive the termination of this Agreement and any Service Order concluded.”Open timeline citation
Capture recency
- Privacy Policy:Last captured 2026-07-27· verified 2026-07-27
- Terms of Service:Last captured 2026-08-05· verified 2026-08-05
Dates state when our pipeline captured and verified each document — not when the vendor last changed it. Documents are re-scanned on a recurring cadence; a document verified once says so until a re-scan confirms it again.
↑ 467 more findings this quarter vs last (569 vs 102). First scan: June 2026.
Compare and stack are saved in your browser. Open compare · View your stack. A correction triggers an automated re-read of MarketMuse's policies — no human edits the data.
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Every finding above is a verbatim quote from MarketMuse's own published policy, captured to an immutable snapshot and read in full through a two-gate verification pipeline. Confidence labels and any analysis are AI-generated and informational only — not legal advice.
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