Higgsfield

" 2.4. Marketing . We and our service providers may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out of our marketing communications as described in the Opt-out of communications section below. 2.5. Compliance and protection . We may use your personal information to: comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from government authorities; protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); audit our internal processes for compliance with legal and contractual requirements or our internal policies; enforce the terms and conditions that govern the Service; and prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft. 2.6. To create aggregated , de-identified and/or anonymized data. We may create aggregated, de-identified and/or anonymized data from your personal information and other individuals whose personal information we collect. We make personal information into de-identified and/or anonymized data by removing information that makes the data identifiable to you. We may use this aggregated, de-identified and/or anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business. "

"Metadata includes information on how, when, where and by whom a piece of content was collected and how that content has been formatted or edited. Metadata also includes information that users can add or can have added to their content, such as keywords, geographical or location information, and other similar data. Query and prompt data, such as commands, descriptions, comments, questions, messages, and other content or information that you generate, transmit, or otherwise make available through our Demos and otherwise through the Service, as well as associated metadata. Feedback data, such as information regarding your experiences with the Service. Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection. YOU SHOULD NOT PROVIDE US WITH ANY CONFIDENTIAL, SENSITIVE, UNLICENSED PROPRIETARY, OR BIOMETRIC INFORMATION THROUGH THE SERVICE. 1.2. Third-party sources . We may combine personal information we receive from you with personal information falling within one of the categories identified above that we obtain from other sources, such as: Public sources, such as government agencies, public records, social media platforms, and other publicly available sources. Service providers that provide services on our behalf or help us operate the Service or our business. Third-party services, such as social media services and cloud storage platforms that you use to log into, or otherwise link to your Service account, for example, Google. "

" 1.1. Information you provide to us. Personal information you may provide to us through the Service or otherwise includes: Contact data, such as your first and last name, email address, billing and mailing addresses, and phone number. Profile data, such as the username and password that you may set to establish an online account on the Service, biographical details, links to your profiles on social networks, interests, preferences, information about your participation in our contests, promotions, or surveys, and any other information that you add to your account profile. Demographic data, such as your date of birth, age, and gender. Communications data based on our exchanges with you, including the contents of your messages, when you contact us through the Service, social media, or otherwise. Transactional data, such as information relating to or needed to complete your orders on or through the Service, including order numbers and transaction history. Payment data needed to complete transactions, including payment card information or bank account number. Please note that payment data is collected and stored by our payment processors and not by Higgsfield directly. Marketing data, such as your preferences for receiving our marketing and other communications and details about your engagement with them. User-shared multimedia data, such as text, photos, images, and videos that you upload to and process through the Service, as well as associated metadata. "

" Location data when you authorize our mobile application or the Service to access your device’s location. Communication interaction data such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails. 1.4. Data about others . We may offer features that help users invite their friends or contacts to use the Service, and we may collect contact details about these invitees so we can deliver their invitations. Please do not refer someone to us or share their contact details with us unless you have their permission to do so. If you share your, or others’, details via third-party platforms (e.g., messaging applications), those third-party platforms process your personal information in accordance with their privacy policies. 1.5. Cookies and similar technologies . Some of our automatic data collection is facilitated by cookies and similar technologies. For more information, see our Cookie Notice . We will also store a record of your preferences in respect of the use of these technologies in connection with the Service."

" We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledging and agreeing that the modified Privacy Policy applies to your interactions with the Service and our business."

" 5.5. Blocking images/clear gifs . Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your particular browser or device settings. 5.6. Do Not Track . Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit https://www.allaboutdnt.com . 5.7. Declining to provide information . We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services. 5.8. Linked third-party platforms . If you choose to connect to the Service through your social media account or other third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party. 5.9. Delete your content or close your account . We give you the option to remove content from your account after it has been uploaded. Anything you remove from your account may remain on our active servers for 30 days while they are active, and copies of the content may be held in backups of our application databases after that. "

"If you choose to cancel your account, your content will become immediately inaccessible and should be purged from our systems in full within 90 days. This applies both for cases when an account owner directly cancels and for auto-canceled accounts. These retention periods may be extended if required for legal purposes such as litigation holds, law enforcement requests, or specific tax/financial audits. You can choose to delete certain content through your account. If you wish to request to close your account, please contact us at support@higgsfield.ai ."

" 12.1. General . We retain personal information for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for the ‘Compliance and protection’ purposes outlined above. 12.2. Factors . To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. 12.3. When we no longer need data . When we no longer require the personal information that we have collected about you, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. If we anonymize your personal information (so that it can no longer be associated with you), we may use this information indefinitely without further notice to you."

" Legitimate Interests. We have a legitimate interest in promoting our operations and goals as an organization and sending marketing communications for that purpose. Consent, in circumstances or in jurisdictions where consent is required under applicable data protection laws to the sending of any given marketing communications."

" Legitimate Interests. We have a legitimate interest in providing you with a good service and analysing how you use it so that we can improve it over time, as well as developing and growing our business. Consent, in respect of any optional cookies used for this purpose."

"For example, you may log in with your Google account. This data may include your Google username, profile picture and other information associated with your Google account on that third-party service that is made available to us based on your account settings on that service. Our use and disclosure of information received from Google’s APIs will adhere to the Google API Services User Data Policy , including the Limited Use requirements. 1.3. Automatic data collection . We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as: Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area. Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them. "

" 3.1. General . We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. The length of time for which we retain information depends on the purposes for which we collected and use it and your choices. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. 3.2. When Information No Longer Needed . When we no longer require the personal information we have collected about you, we may either delete it, anonymize or aggregate it, or isolate it from further processing."

" Linked third-party services . If you log into the Service with, or otherwise link or sync your Service account to or with, an authentication, social media or other third-party service, we may share your personal information with that third-party service. The third party’s use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service. Professional advisors . Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us. Authorities and others . Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the Compliance and protection purposes described above. Business transferees . We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in Higgsfield, financing of Higgsfield, public stock offerings, or the sale, transfer or merger of all or part of our business, assets or shares). For example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of Higgsfield as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets. "

"Note that we likewise share your personal information with vendors and other third parties (which may not be located in Europe) in accordance with, and for the purposes described in, the chart below."

" Compliance with Law. Legitimate Interests. Where Compliance with Law is not applicable, we have a legitimate interest in participating in, supporting, and following legal process and requests, including through co-operation with authorities. We also have a legitimate interest in ensuring the protection, maintenance, and enforcement of our and their rights, property, and/or safety."

"For example, you may log in with your Google account. This data may include your Google username, profile picture and other information associated with your Google account on that third-party service that is made available to us based on your account settings on that service. Our use and disclosure of information received from Google’s APIs will adhere to the Google API Services User Data Policy , including the Limited Use requirements. 1.3. Automatic data collection . We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as: Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area. Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them. "

" 15.1. General . We are a U.S.-based company and many of our service providers, advisers, partners or other recipients of data are also based in the U.S. This means that, if you use the Service, your personal information will necessarily be accessed and processed in the U.S. It may also be provided to recipients in other countries outside Europe. We also have locations in the UK and Kazakhstan, and vendors and partners located throughout the world, including in the U.S., EU, UK, and China. 15.2. Sharing Outside the US . Where we share your personal information with third parties who are based outside Europe, we try to ensure a similar degree of protection is afforded to it by making sure one of the following mechanisms is implemented: Transfers to territories with an adequacy decision . We may transfer your personal information to countries or territories whose laws have been deemed to provide an adequate level of protection for personal information by the European Commission or UK Government (as and where applicable) (from time to time) or under specific adequacy frameworks approved by the European Commission or UK Government (as and where applicable) (from time to time), such as the EU-U.S. Data Privacy Framework or the UK Extension thereto. Transfers to territories without an adequacy decision . We may transfer your personal information to countries or territories whose laws have not been deemed to provide such an adequate level of protection. "

" 15.1. General . We are a U.S.-based company and many of our service providers, advisers, partners or other recipients of data are also based in the U.S. This means that, if you use the Service, your personal information will necessarily be accessed and processed in the U.S. It may also be provided to recipients in other countries outside Europe. We also have locations in the UK and Kazakhstan, and vendors and partners located throughout the world, including in the U.S., EU, UK, and China. 15.2. Sharing Outside the US . Where we share your personal information with third parties who are based outside Europe, we try to ensure a similar degree of protection is afforded to it by making sure one of the following mechanisms is implemented: Transfers to territories with an adequacy decision . We may transfer your personal information to countries or territories whose laws have been deemed to provide an adequate level of protection for personal information by the European Commission or UK Government (as and where applicable) (from time to time) or under specific adequacy frameworks approved by the European Commission or UK Government (as and where applicable) (from time to time), such as the EU-U.S. Data Privacy Framework or the UK Extension thereto. Transfers to territories without an adequacy decision . We may transfer your personal information to countries or territories whose laws have not been deemed to provide such an adequate level of protection. "