Brevo
Graded against 804 verified platforms, from its own policy text. Automated assessment against a published rubric — not legal advice.
Partially verified: Privacy Policy assessed · Terms of Service pending. Everything below comes only from what was read in full.
Watch: Moderation and enforcement
Start here. These are the highest-risk verified clauses AIRIN found in the platform's own policy text.
This segment explains that because infrastructure (IPs, domains, phone numbers) is shared among users, Brevo must restrict usage to prevent one user's behavior from negatively impacting others, justifying the imposition of usage restrictions on the software.
Restricts communications sent to contacts acquired from social professional networks such as LinkedIn and Viadeo, establishing a moderation-based limitation on permissible contact sourcing practices.
Defines 'Wallet Rules' as the third-party technology usage rules determined by Apple and Google, and acknowledges that these external parties set terms at their sole discretion, establishing the definitional basis for the subsequent compliance obligations.
How to read this page: Overall risk rates what Brevo's own policy terms mean for your prompts, outputs, and data. The benchmark bands below grade those same verified terms relative to peers — a platform in a risky-by-default category can rate HIGH risk and still grade STRONG against its peer set. Both trace to the cited findings.
Policy benchmark
rubric v1.0 — how this is scoredIP/output assessment pending — terms of service not yet verified This lens receives a band only once its source document has been captured and read in full.
Know where this document lives? Point us to the URL or PDF and the pipeline will verify it.
Based on 49 verified, verbatim-cited findings below — read the citations.
Automated assessment against a published rubric — not legal advice.
Partially verified — Privacy Policy — Verified (read in full, 51 findings); Terms of Service — Capture pending. Findings below are from fully-read, verified documents only; remaining core documents are pending capture.
Capture blocked
A known core policy document could not be publicly captured after the available capture strategies were tried.
Blocked core document: Terms of Service
- Privacy PolicyVerified - read in full - 51 citationsstaticLast captured 2026-07-19
- Terms of ServiceCapture blocked - document not publicly capturable
Only citation-backed plan differences are shown here; absent cells mean AIRIN has not verified a tier-specific claim.
Incorporates Apple Business Connect guidelines by reference as part of the Wallet Rules binding on Enterprise Solution clients using the Brevo Wallet.
" https://support.apple.com/fr-fr/guide/apple-business-connect/abcbf2a5ff94/web "
This segment imposes a binding obligation on users to read and accept the anti-spam rules before creating an account, states that the rules apply immediately upon account creation, and declares them an integral part of the Terms of Services applicable to all Brevo users throughout the business relationship.
" That’s why We expect our customers to follow a few basic but mandatory rules when using our product and Services. In this regard, You must be sure to read and accept those rules before creating an account and starting using one of our Serv..."
Incorporates Google Pay's business policy by reference as part of the Wallet Rules binding on Enterprise Solution clients using the Brevo Wallet.
" https://pay.google.com/about/business/policy/ "
This segment establishes a mandatory vetting procedure requiring users in regulated or sensitive industries to contact the support team and complete a vetting process before being permitted to send communications through Brevo's platform.
" Other industries/content are regulated/sensitive and you must pass through a vetting process via our support team before starting to send:"
This segment prohibits bulk hiring solicitations without smart segmentation, bulk job applications, and political or government contact lists containing individual addresses without explicit consent, and clarifies that providing an email address to a consulate does not constitute opt-in consent.
" Bulk hiring solicitation (job boards sending to the largest amount of candidates as possible without any smart segmentation, candidate bulk sending job applications to companies) Lists of a political character (consular, government lists,..."
Places sole responsibility on the user for obtaining and documenting required recipient consent for commercial communications sent to recipients via SMS, voice, email, WhatsApp, or other channels, including honoring opt-out requests, scrubbing do-not-call lists, observing permitted messaging hours, and complying with sender-identification, disclosure, and content requirements.
" When sending commercial communications to U.S. recipients via SMS, voice, email, WhatsApp, or any other channel, You are solely responsible for obtaining and documenting all legally required recipient consent (including prior express writt..."
Incorporates Meta's WhatsApp Business Policy by reference, making those third-party rules binding on users who send WhatsApp messages through the platform via Meta's infrastructure.
" For Meta (WhatsApp messages) : https://business.whatsapp.com/policy "
Incorporates by reference Apple's business connect guide as part of the Wallet Rules binding on Enterprise Solution users.
" https://support.apple.com/fr-fr/guide/apple-business-connect/abcbf2a5ff94/web "
Evidence appendix
Showing priority citations first. The full appendix is available for audit trails; not every citation is a severe risk.
" Communications to contacts acquired from social professional networks like LinkedIn, Viadeo"
Restricts communications sent to contacts acquired from social professional networks such as LinkedIn and Viadeo, establishing a moderation-based limitation on permissible contact sourcing practices.
AI-generated interpretation, not legal advice.
" Since a part of our Services are shared between many of our Users, such as IPs/domains for email sending, or phone numbers for SMS sending, we must ensure that nobody’s behaviour or use of the Service is negatively impacting other Users. To avoid incidents on our shared infrastructure and provide a quality of Services up to our standards for all Users (whether using dedicated IP or not), We have to impose some restrictions on the usage of our Software."
This segment explains that because infrastructure (IPs, domains, phone numbers) is shared among users, Brevo must restrict usage to prevent one user's behavior from negatively impacting others, justifying the imposition of usage restrictions on the software.
AI-generated interpretation, not legal advice.
" As a consequence, non-compliance with our current Acceptable Use Policy may result in the immediate suspension or restriction of your entire account or of certain Services from your account, to prevent any damage to our reputation or to the global efficiency of our Services, in accordance with the suspension process described in our General Terms of Services."
This segment states that non-compliance with the Acceptable Use Policy may result in immediate suspension or restriction of the user's account or specific services, specifying the enforcement remedy available to Brevo and referencing the suspension process in the General Terms of Services.
AI-generated interpretation, not legal advice.
" Over years of experience, we have noticed that some activities, despite not being strictly considered as illegal, generate very bad signals and a higher abuse/complaints rate than the usual average. To maintain the level of our services up to our standards for all customers, we have decided not to accept the following topics and industries anymore:"Permalink to this finding →
This segment explains Brevo's rationale for refusing certain industries—high abuse/complaint rates regardless of legality—and establishes the policy basis for the specific industry-level restrictions enumerated in subsequent segments.
AI-generated interpretation, not legal advice.
" As described in the introduction, at Brevo, We believe that emails/SMS have to be expected by the recipients. That is why the following rules must apply. These rules are not exhaustive and We may suspend your Account for any behaviors that are likely to impact the efficiency of the Service:"
This segment introduces mandatory consent rules that users must follow, states they are non-exhaustive, and warns that Brevo may suspend accounts for behaviors likely to impact service efficiency, establishing the obligation framework and enforcement basis for the consent requirements.
AI-generated interpretation, not legal advice.
" Suspension. In the event of such a breach, Brevo or the third-party providers may suspend your access to the Wallet Channel, as provided in the Agreement."
Establishes the remedy of suspension of access to the Wallet Channel by Brevo or third-party providers in the event of a material breach of the Wallet Rules, constituting an enforcement mechanism.
AI-generated interpretation, not legal advice.
" You expressly acknowledge that You have been warned that the use of the Services is based on third-party technologies developed and offered by third-party software publishers, such as Apple and Google, who determine at their sole discretion the developments and rules of use. These rules (hereinafter the " Wallet Rules ") can be consulted here:"
Defines 'Wallet Rules' as the third-party technology usage rules determined by Apple and Google, and acknowledges that these external parties set terms at their sole discretion, establishing the definitional basis for the subsequent compliance obligations.
AI-generated interpretation, not legal advice.
" We use third-party service providers to deliver the SMS messages You send. To send WhatsApp messages, You must first sign up for an account with Meta. These third-party service providers apply their own rules, which You are required to comply with when using their services via our Software (including our APIs)."
Discloses that third-party service providers are used to deliver SMS and WhatsApp messages and obligates users to comply with those third-party providers' rules when using the platform's services or APIs, establishing a subprocessor compliance obligation.
AI-generated interpretation, not legal advice.
" Illegal activities, products, services. Illegal drugs. Any product(s) or service(s) infringing intellectual property rights of third parties, including IPTV or similar services. Counterfeit products, including drugs/medicines. Hacking programs. Instructions for assembling or creating weapons (whether or not it is a firearm), including bombs or explosive devices. Any content promoting or selling weapons (whether or not it is a firearm), including explosives or bombs. Materials containing violence against children or which encourages violence. Any messages violating anti-spam laws such as, but not limited to CAN-SPAM, GDPR, LGPD, CASL. Hate speech and any forms of prohibited language (defamation, insult, slander, disparagement, etc.). Impersonating a natural or legal person without their explicit consent, including deepfake."
This segment enumerates categories of prohibited content including illegal activities, illegal drugs, IP-infringing products, counterfeit goods, hacking programs, weapons instructions, content promoting weapons, violence against children, and messages violating anti-spam laws, restricting users from sending such content via Brevo's services.
AI-generated interpretation, not legal advice.
" Home job offers making “get rich fast” promises, offers to make money passively or with no effort, financial packages and pyramid schemes"
This segment prohibits use of Brevo's services for work-from-home schemes promising rapid wealth, passive income offers, financial packages, and pyramid schemes.
AI-generated interpretation, not legal advice.
" Use of unbranded shortened URLs in a SMS towards a US phone number"
This segment prohibits the use of unbranded shortened URLs in SMS messages directed at US phone numbers on Brevo's platform.
AI-generated interpretation, not legal advice.
" Promote violence against or hate speech or directly attack or threaten other people"
This segment prohibits content that promotes violence against others, constitutes hate speech, or directly attacks or threatens other people.
AI-generated interpretation, not legal advice.
" Any type of narcotic or psychotropic substances, notably based on or containing THC, whether their distribution and/or consumption is legal or not "Permalink to this finding →
This segment prohibits the use of Brevo's services for any narcotic or psychotropic substance content, including THC-based products, regardless of the legality of their distribution or consumption in the user's jurisdiction.
AI-generated interpretation, not legal advice.
" Lists of Contacts that have been scraped on the internet, acquired or purchased from a third-party, are likely to damage the reputation of Brevo as well as your deliverability. Therefore, the use of such lists of Contacts is strictly prohibited on our Software, whether You send transactional or marketing electronic communications (emails, SMS, WhatsApp messages…)."
This segment strictly prohibits the use of contact lists that have been scraped from the internet or acquired/purchased from third parties, because such lists damage Brevo's reputation and deliverability, and the prohibition applies to both transactional and marketing communications.
AI-generated interpretation, not legal advice.
"We do not allow content that:"
This segment introduces a sub-category of prohibited content by stating that Brevo does not allow certain types of content, serving as the operative restriction header for the detailed examples that follow.
AI-generated interpretation, not legal advice.
" Bulk hiring solicitation (job boards sending to the largest amount of candidates as possible without any smart segmentation, candidate bulk sending job applications to companies) Lists of a political character (consular, government lists, etc.) containing addresses of individuals who have not given their explicit consent to receive communications from an identified advertiser. The fact that an email address was given to a Consulate or Embassy shall not be considered as proof of an undertaking to opt-in."
This segment prohibits bulk hiring solicitations without smart segmentation, bulk job applications, and political or government contact lists containing individual addresses without explicit consent, and clarifies that providing an email address to a consulate does not constitute opt-in consent.
AI-generated interpretation, not legal advice.
" may be interpreted as promoting a sexual act in exchange for compensation. Examples: Prostitution; companionship and escort services; intimate massage; cuddling sites; compensated dating or sexual arrangements where one participant is expected to provide money, gifts, financial support, mentorship, or other valuable benefits to another participant such as “Sugar” dating"
This segment prohibits content that may be interpreted as promoting sexual acts in exchange for compensation, providing specific examples including prostitution, escort services, intimate massage, and 'sugar' dating arrangements.
AI-generated interpretation, not legal advice.
" includes graphic sexual text, image, audio, video, or games. Examples: Sex acts such as genital, anal, and/or oral sex; masturbation; cartoon porn or hentai; graphic nudity contains non-consensual sexual themes, whether simulated or real. Examples: Rape, incest, bestiality, necrophilia, snuff, lolita or teen-themed pornography, underage dating"
This segment prohibits graphic sexual content (text, image, audio, video, games) and non-consensual sexual themes (rape, incest, bestiality, necrophilia, underage content), providing specific examples of content not permitted on Brevo's platform.
AI-generated interpretation, not legal advice.
Clause detail — protections, your obligations, and coverage
Every clause below is a verbatim quote from Brevo's own published policy, read in full and linked to its exact location. Protections and user obligations are reported separately from risk because they are different kinds of clause — an obligation on you is not a risk to your data. Informational only, not legal advice.
✅ Protections found
0 verified clausesClauses in Brevo's policies that work in your favour — commitments the platform made to you.
No protective clause has been verified in Brevo's published policies yet. That means we did not find one in the documents we read — not that the platform offers nothing.
📋 Rules you must follow
13 verified clausesWhat Brevo requires of YOU. These are your obligations, not risks to your data or IP, so they are cited here and excluded from this platform's risk rating.
- Moderation & enforcement
“Illegal activities, products, services. Illegal drugs. Any product(s) or service(s) infringing intellectual property rights of third parties, including IPTV or similar services. Counterfeit products, including drugs/medicines. Hacking programs. Instructio…”
This segment enumerates categories of prohibited content including illegal activities, illegal drugs, IP-infringing products, counterfeit goods, hacking programs, weapons instructions, content promoting weapons, violence…
📍 Article DJump to exact text → - Moderation & enforcement
“Bulk hiring solicitation (job boards sending to the largest amount of candidates as possible without any smart segmentation, candidate bulk sending job applications to companies) Lists of a political character (consular, government lists, etc.) containing add…”
This segment prohibits bulk hiring solicitations without smart segmentation, bulk job applications, and political or government contact lists containing individual addresses without explicit consent, and clarifies that p…
📍 Privacy Policy › “Remedies for erectile problems”Jump to exact text → - Moderation & enforcement
“Messages containing content that may in any applicable jurisdiction be deemed improper, indecent (e.g. pornography, endangering national or international security, etc.) illegal, malicious or harmful or may be able to damage any system, network, device or equi…”
Restricts messages containing improper, indecent, illegal, malicious, or harmful content, including malware, spam, and content endangering security, constituting a comprehensive content moderation restriction with enforc…
📍 Privacy Policy › “Unsolicited, irregular or fraudulent messages,”Jump to exact text → - Moderation & enforcement
“Usage Restrictions and Compliance. Your use of the Brevo Wallet is strictly subject to the terms of the Wallet Rules, which are incorporated herein by reference. You acknowledge that any usage of the Wallet product in contradiction with the Wallet Rules, inclu…”
Imposes a strict compliance obligation on users to adhere to the Wallet Rules incorporated by reference, and defines unauthorized or non-compliant usage — including prohibited financial transactions, fraud, and unauthori…
📍 § 3 (Wallet Rules (clients of the Enterprise Solution only))Jump to exact text → - Moderation & enforcementconduct restrictions
“Lists of Contacts that have been scraped on the internet, acquired or purchased from a third-party, are likely to damage the reputation of Brevo as well as your deliverability. Therefore, the use of such lists of Contacts is strictly prohibited on our Software…”
This segment strictly prohibits the use of contact lists that have been scraped from the internet or acquired/purchased from third parties, because such lists damage Brevo's reputation and deliverability, and the prohibi…
📍 § B (Bought & scraped lists)Jump to exact text →
+ 8 more verified clauses of this kind on this platform, cited in full in the report.
What the policies actually cover
2 topics- Advertising & tracking4 clauses
- Conduct restrictions3 obligations3 clauses
44 further verified clauses are cited on this page but not yet assigned a topic.
Clause intelligence
Canonical clauses and stance patterns extracted from the same gate-verified citations shown on this page.
Capture recency
- Privacy Policy:Last captured 2026-07-19· verified 2026-07-19
- Terms of Service:Last captured 2026-07-19
Dates state when our pipeline captured and verified each document — not when the vendor last changed it. Documents are re-scanned on a recurring cadence; a document verified once says so until a re-scan confirms it again.
↑ 11 more findings this quarter vs last (54 vs 43). First scan: June 2026.
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We haven't yet verified Brevo's Terms of Service. Point us at the official page and our pipeline will attempt to capture and read it in full. Submissions are candidates only — nothing is published until it passes the same verification gates as every other document on this site.
Every finding above is a verbatim quote from Brevo's own published policy, captured to an immutable snapshot and read in full through a two-gate verification pipeline. Confidence labels and any analysis are AI-generated and informational only — not legal advice.
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