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245 verified findings across the displayed surfaces.
272 verified findings across the displayed surfaces.
Empty Comparison Slot
Semrush has moderate defaults; Perplexity AI carries the most permissive license terms of the set.FOR ENTERPRISE: PERPLEXITY AI NOT RECOMMENDED · SEMRUSH ENTERPRISE TIER ACCEPTABLE
| RISK SURFACE | PERPLEXITY AI | SEMRUSH |
|---|---|---|
| PPrompt Ownership | ||
| OOutput Ownership | ||
| TModel Training | ||
| CCommercial Use | ||
| DData Privacy | ||
| $Tier Differences |
“ In order to operate the Service, we must obtain from you certain license rights in Your Content so that actions we take in operating the Service are not considered legal violations. Accordingly, by using the Service and uploading Your Content, you grant us a license to access, u…”
“ Proprietary Rights . You agree that all rights, title, and interest in and to the Website, Services, Semrush API, the technology underlying each of them, all modifications and any work product we create relating thereto, and all intellectual property rights in each of the forego…”
“ Information we receive when you choose to link any third-party platforms to your account, such as when you sign into your account through Google or Apple (“ Third Party Platform Information ”) or when you voluntarily link one or more of your health and wellness applications (suc…”
“ Feedback . You are under no obligation to give Semrush any ideas, suggestions, comments, or other feedback related to the Website, the Services, or Semrush (“ Feedback ”). If you elect to provide any Feedback, you agree that all such Feedback is non-confidential and that we own…”
“In addition to the specific uses described above, we may use most of the above information to provide you with and improve the Services (including our AI models) and to maintain our business relationship, including by enhancing the safety and security of our Services (e.g., troub…”
User data — which includes 'most' categories described above (including Service Interaction Information, i.e., prompts and outputs) — may be used to improve AI models. No opt-out mechanism is described here.
“ take any action that would cause any portion of the Services to be placed in the public domain; (n) remove, alter, or obscure any proprietary notices of Semrush, its licensors, or its suppliers included in the Services; (o) use the Services to create, send, or store infringing,…”
“ If we become aware that we have unknowingly collected information about a child under 13 years of age or the relevant minimum age in your jurisdiction, we will make commercially reasonable efforts to delete such information. If you are the parent or guardian of a child under the…”
“ share your personal data such as name, last name and email address with our authorized resellers distributors,”
“To the extent the laws in your jurisdiction do not recognize the legal basis of legitimate interest or another legal basis specified above for a particular purpose, you consent to the processing of your personal information for that purpose through using the Services.”
Perplexity uses mere use of the Services as implied consent for processing where 'legitimate interests' is not recognized as a valid legal basis. This is a broad fallback consent mechanism that may not be valid under GDPR or other strict privacy regimes.
“ If you ask us to delete your data or to be removed from our marketing lists and we are required to fulfill your request, to keep basic data to identify you and prevent further unwanted processing.”
“This Privacy Policy does not cover the use of the Perplexity API or Enterprise Pro, where we act solely as a processor, and which are governed by the applicable Terms and Conditions, including the Data Processing Addendum incorporated therein, that you agree to when signing up fo…”
API and Enterprise Pro users have different (and potentially stronger) data-processor protections under a DPA, whereas free/Pro/Max users are governed by this policy which permits broader use of their data.
“ Support . During the Subscription Term, support for the Services will be provided in accordance with the Customer Support Terms and Conditions, located at https://www.semrush.com/company/legal/customer-support-terms/ .”