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SIDE-BY-SIDE · 2 OF 3
Two platforms.
Same questions.
HubSpot AI
MARKETING / CONTENT
PROMPT
HubSpot customers own all CRM data, content, and prompts. HubSpot AI processes customer data to generate marketing and sales content.
OUTPUT
Customers own all AI-generated content, emails, and marketing materials. HubSpot does not assert IP over generated outputs.
TRAINING
HubSpot may use Customer Data to train AI models. Users can opt out via account settings. Opting out does not prevent use of HubSpot AI features.
COMMERCIAL
Commercial use is fully permitted. HubSpot AI features are integrated into the HubSpot marketing and CRM platform for commercial use.
124 verified findings across the displayed surfaces.
Workato
WORKFLOW & AUTOMATION
PROMPT
—
OUTPUT
—
TRAINING
—
COMMERCIAL
—
172 verified findings across the displayed surfaces.
Empty Comparison Slot
AIRIN SUMMARY
HubSpot AI carries highly permissive license terms; Workato carries highly permissive license terms.FOR ENTERPRISE: HUBSPOT AI NOT RECOMMENDED · WORKATO NOT RECOMMENDED
↳ Compliance surfaces · side by side
⚡ INTERACTIVE RISK COMPARISON HEATMAP
| RISK SURFACE | HUBSPOT AI | WORKATO |
|---|---|---|
| PPrompt Ownership | ||
| OOutput Ownership | ||
| TModel Training | ||
| CCommercial Use | ||
| DData Privacy | ||
| $Tier Differences |
* Click any cell in the heatmap matrix to scroll directly to its verbatim policy citations below.
📂 Intellectual Property & Model Training
P
SURFACE 01
Prompt Ownership
HubSpot AI
LOW⚠ CAUTIONHIGH
HubSpot customers own all CRM data, content, and prompts. HubSpot AI processes customer data to generate marketing and sales content.
“ 6.1 Ownership. This is an agreement for access to and use of the Subscription Service, and you are not granted a license to any software by this Agreement. We retain all intellectual property rights to the HubSpot Content, the Subscription Service, the Consulting Services, and a…”
Workato
LOWHIGH
—
“ a) provide its Service to Users;”
O
SURFACE 02
Output Ownership
HubSpot AI
MEDHIGH
Customers own all AI-generated content, emails, and marketing materials. HubSpot does not assert IP over generated outputs.
“ "Customer Materials" means all materials that you provide or post, upload, input or submit for public display through the Subscription Service.”
Workato
MED⚠ CAUTIONHIGH
—
“ (v) Account Holder agrees that Platform Assets created by Workato or Users may be the same as or similar to those created by Account Holder, and that it will not assert any claim against Workato or any Users for infringement or misappropriation of any intellectual property right…”
T
SURFACE 03
Model Training
HubSpot AI
MED⚠ CAUTIONHIGH
HubSpot may use Customer Data to train AI models. Users can opt out via account settings. Opting out does not prevent use of HubSpot AI features.
“ HubSpot Terms Tip: Visit the “ Opt out of HubSpot's machine learning data use ” knowledge base article for more information. For the avoidance of doubt, opting-out of HubSpot AI model training does not prevent you from using HubSpot AI features. 5.3.2 HubSpot Tracking Code and…”
Workato
MEDHIGH
—
“ Workato will compile statistical and technical data and information related to or generated through the performance, operation and use of the Workato Platform and related features and functionality (together, “ Usage Data ”). For purposes of clarity, Usage Data includes informat…”
C
SURFACE 04
Commercial Use
HubSpot AI
MED⚠ CAUTIONHIGH
Commercial use is fully permitted. HubSpot AI features are integrated into the HubSpot marketing and CRM platform for commercial use.
“ (ii) modifications resulting from changes outside of our control, such as a change to applicable law, changes related to Third-Party Products, etc.;”
Workato
LOW⚠ CAUTIONHIGH
—
“ (b) Account Holder acknowledges and agrees that Account Holder’s Subscription to the Workato Platform is limited to Account Holder’s own internal business operations and no right is granted hereunder to use the Workato Platform for the benefit of third parties, including as serv…”
📂 Data Privacy & Governance
D
SURFACE 05
Data Privacy
HubSpot AI
MEDHIGH
—
“ Data Processing Agreement (DPA) : This explains how we process your data and includes the EU Standard Contractual Clauses.”
Workato
MEDHIGH
—
“ You may update or change the personal information you have provided to us by logging into the Service. We have established internal policies for the deletion of data from customer Accounts following termination of a customer’s subscription to the Service. We will also respond t…”
$
SURFACE 06
Tier Differences
HubSpot AI
MED⚠ CAUTIONHIGH
—
“ 2.5 Downgrades. You are not permitted to downgrade your Subscription Service during your Current Term. You may downgrade your Subscription Services at your next renewal date upon completion of a new Order Form.”
Workato
MED⚠ CAUTIONHIGH
—
“ (a) The pricing and payment terms in the Reseller Agreement apply and all payment will be made directly to the Reseller, and, for the avoidance of doubt, the obligations outlined in Sections 5(a) - (d) of this Agreement shall not apply.”