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SIDE-BY-SIDE · 2 OF 3
Two platforms.
Same questions.
HubSpot AI
MARKETING / CONTENT
PROMPT
HubSpot customers own all CRM data, content, and prompts. HubSpot AI processes customer data to generate marketing and sales content.
OUTPUT
Customers own all AI-generated content, emails, and marketing materials. HubSpot does not assert IP over generated outputs.
TRAINING
HubSpot may use Customer Data to train AI models. Users can opt out via account settings. Opting out does not prevent use of HubSpot AI features.
COMMERCIAL
Commercial use is fully permitted. HubSpot AI features are integrated into the HubSpot marketing and CRM platform for commercial use.
124 verified findings across the displayed surfaces.
Perplexity AI
ENTERPRISE SEARCH / PRODUCTIVITY
PROMPT
Users retain ownership of their queries and uploaded content per Perplexity's Terms.
OUTPUT
Perplexity does not claim ownership of AI-generated answers. Output IP status is not explicitly addressed.
TRAINING
Privacy Policy (effective February 5, 2026) states Perplexity uses data 'to improve the Services (including our AI models).' Opt-out is explicitly available in settings. Email/calendar integration data is explicitly excluded from AI training: 'we do not use or disclose Email Service Information to create, train, improve or fine-tune AI models.'
COMMERCIAL
Commercial use governed by plan tier. API use is explicitly commercial-use-permitted.
118 verified findings across the displayed surfaces.
Empty Comparison Slot
AIRIN SUMMARY
HubSpot AI carries highly permissive license terms; Perplexity AI carries highly permissive license terms.FOR ENTERPRISE: HUBSPOT AI NOT RECOMMENDED · PERPLEXITY AI NOT RECOMMENDED
↳ Compliance surfaces · side by side
⚡ INTERACTIVE RISK COMPARISON HEATMAP
| RISK SURFACE | HUBSPOT AI | PERPLEXITY AI |
|---|---|---|
| PPrompt Ownership | ||
| OOutput Ownership | ||
| TModel Training | ||
| CCommercial Use | ||
| DData Privacy | ||
| $Tier Differences |
* Click any cell in the heatmap matrix to scroll directly to its verbatim policy citations below.
📂 Intellectual Property & Model Training
P
SURFACE 01
Prompt Ownership
HubSpot AI
LOW⚠ CAUTIONHIGH
HubSpot customers own all CRM data, content, and prompts. HubSpot AI processes customer data to generate marketing and sales content.
“ 6.1 Ownership. This is an agreement for access to and use of the Subscription Service, and you are not granted a license to any software by this Agreement. We retain all intellectual property rights to the HubSpot Content, the Subscription Service, the Consulting Services, and a…”
Perplexity AI
MEDHIGH
Users retain ownership of their queries and uploaded content per Perplexity's Terms.
“- Your input and output, such as questions, prompts and other content that you input, upload or submit to the Services, and the output that you create, and any collections or pages that you generate using the Services (“ **Service Interaction Information**”). Service Interaction…”
O
SURFACE 02
Output Ownership
HubSpot AI
MEDHIGH
Customers own all AI-generated content, emails, and marketing materials. HubSpot does not assert IP over generated outputs.
“ "Customer Materials" means all materials that you provide or post, upload, input or submit for public display through the Subscription Service.”
Perplexity AI
HIGH
Perplexity does not claim ownership of AI-generated answers. Output IP status is not explicitly addressed.
No citation available
T
SURFACE 03
Model Training
HubSpot AI
MED⚠ CAUTIONHIGH
HubSpot may use Customer Data to train AI models. Users can opt out via account settings. Opting out does not prevent use of HubSpot AI features.
“ HubSpot Terms Tip: Visit the “ Opt out of HubSpot's machine learning data use ” knowledge base article for more information. For the avoidance of doubt, opting-out of HubSpot AI model training does not prevent you from using HubSpot AI features. 5.3.2 HubSpot Tracking Code and…”
Perplexity AI
LOW⚠ CAUTIONHIGH
Privacy Policy (effective February 5, 2026) states Perplexity uses data 'to improve the Services (including our AI models).' Opt-out is explicitly available in settings. Email/calendar integration data is explicitly excluded from AI training: 'we do not use or disclose Email Service Information to create, train, improve or fine-tune AI models.'
“You may also have the ability to sync your third party email account or calendar (such as Gmail and Google Calendar) with the Services. If you choose to sync these accounts, we will have access to your contacts and information from the email messages and calendar appointments in…”
C
SURFACE 04
Commercial Use
HubSpot AI
MED⚠ CAUTIONHIGH
Commercial use is fully permitted. HubSpot AI features are integrated into the HubSpot marketing and CRM platform for commercial use.
“ (ii) modifications resulting from changes outside of our control, such as a change to applicable law, changes related to Third-Party Products, etc.;”
Perplexity AI
HIGH
Commercial use governed by plan tier. API use is explicitly commercial-use-permitted.
No citation available
📂 Data Privacy & Governance
D
SURFACE 05
Data Privacy
HubSpot AI
MEDHIGH
—
“ Data Processing Agreement (DPA) : This explains how we process your data and includes the EU Standard Contractual Clauses.”
Perplexity AI
MED⚠ CAUTIONHIGH
Standard plan: personal, non-commercial use only. Enterprise terms at perplexity.ai/hub/legal/enterprise-terms-of-service. Email/calendar integration data explicitly excluded from AI model training.
“We retain your information for as long as is reasonably necessary for the purposes specified in this Privacy Policy. When determining the length of time to retain your information, we consider various criteria, including whether we need the information to continue to provide you…”
No fixed retention schedules are provided; retention is effectively open-ended tied to broad business purposes.
$
SURFACE 06
Tier Differences
HubSpot AI
MED⚠ CAUTIONHIGH
—
“ 2.5 Downgrades. You are not permitted to downgrade your Subscription Service during your Current Term. You may downgrade your Subscription Services at your next renewal date upon completion of a new Order Form.”
Perplexity AI
LOWHIGH
Standard plan: personal, non-commercial use only. Enterprise terms at perplexity.ai/hub/legal/enterprise-terms-of-service. Email/calendar integration data explicitly excluded from AI model training.
“ This Privacy Policy describes how Perplexity AI, Inc. (“ we ”, “ us ,” “ our ”) collects, uses and discloses information about individuals who use our websites ( www.perplexity.ai and https://labs.perplexity.ai ) to access the free version of our product or Perplexity Pro or Per…”