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SIDE-BY-SIDE · 2 OF 3
Two platforms.
Same questions.
HubSpot AI
MARKETING / CONTENT
PROMPT
HubSpot customers own all CRM data, content, and prompts. HubSpot AI processes customer data to generate marketing and sales content.
OUTPUT
Customers own all AI-generated content, emails, and marketing materials. HubSpot does not assert IP over generated outputs.
TRAINING
HubSpot may use Customer Data to train AI models. Users can opt out via account settings. Opting out does not prevent use of HubSpot AI features.
COMMERCIAL
Commercial use is fully permitted. HubSpot AI features are integrated into the HubSpot marketing and CRM platform for commercial use.
124 verified findings across the displayed surfaces.
Napkin AI
WORKFLOW & AUTOMATION
PROMPT
Under review.
OUTPUT
Under review.
TRAINING
Under review.
COMMERCIAL
Under review.
106 verified findings across the displayed surfaces.
Empty Comparison Slot
AIRIN SUMMARY
Napkin AI has moderate defaults; HubSpot AI carries the most permissive license terms of the set.FOR ENTERPRISE: HUBSPOT AI NOT RECOMMENDED · NAPKIN AI ENTERPRISE TIER ACCEPTABLE
↳ Compliance surfaces · side by side
⚡ INTERACTIVE RISK COMPARISON HEATMAP
| RISK SURFACE | HUBSPOT AI | NAPKIN AI |
|---|---|---|
| PPrompt Ownership | ||
| OOutput Ownership | ||
| TModel Training | ||
| CCommercial Use | ||
| DData Privacy | ||
| $Tier Differences |
* Click any cell in the heatmap matrix to scroll directly to its verbatim policy citations below.
📂 Intellectual Property & Model Training
P
SURFACE 01
Prompt Ownership
HubSpot AI
LOW⚠ CAUTIONHIGH
HubSpot customers own all CRM data, content, and prompts. HubSpot AI processes customer data to generate marketing and sales content.
“ 6.1 Ownership. This is an agreement for access to and use of the Subscription Service, and you are not granted a license to any software by this Agreement. We retain all intellectual property rights to the HubSpot Content, the Subscription Service, the Consulting Services, and a…”
Napkin AI
LOWMED
Under review.
“ User-generated content , such as input text, visuals, generated text, and other content or information that you generate, transmit, or otherwise make available on the Service, as well as associated metadata.”
O
SURFACE 02
Output Ownership
HubSpot AI
MEDHIGH
Customers own all AI-generated content, emails, and marketing materials. HubSpot does not assert IP over generated outputs.
“ "Customer Materials" means all materials that you provide or post, upload, input or submit for public display through the Subscription Service.”
Napkin AI
MED
Under review.
No citation available
T
SURFACE 03
Model Training
HubSpot AI
MED⚠ CAUTIONHIGH
HubSpot may use Customer Data to train AI models. Users can opt out via account settings. Opting out does not prevent use of HubSpot AI features.
“ HubSpot Terms Tip: Visit the “ Opt out of HubSpot's machine learning data use ” knowledge base article for more information. For the avoidance of doubt, opting-out of HubSpot AI model training does not prevent you from using HubSpot AI features. 5.3.2 HubSpot Tracking Code and…”
Napkin AI
MEDMED
Under review.
“ 7.1.3 Where the Customer has not opted out, Napkin AI may use: (a) anonymized and aggregated interaction data, from which all personal identifiers have been removed; and (b) de-identified content data (visual and diagram content from which all personally identifiable information…”
C
SURFACE 04
Commercial Use
HubSpot AI
MED⚠ CAUTIONHIGH
Commercial use is fully permitted. HubSpot AI features are integrated into the HubSpot marketing and CRM platform for commercial use.
“ (ii) modifications resulting from changes outside of our control, such as a change to applicable law, changes related to Third-Party Products, etc.;”
Napkin AI
MED
Under review.
No citation available
📂 Data Privacy & Governance
D
SURFACE 05
Data Privacy
HubSpot AI
MEDHIGH
—
“ Data Processing Agreement (DPA) : This explains how we process your data and includes the EU Standard Contractual Clauses.”
Napkin AI
MED⚠ CAUTIONMED
—
“ 11.4 Where fulfilment of a data return or deletion request under Section 11.2 requires manual work exceeding two (2) person-hours, Napkin AI may charge the Customer its reasonable, documented costs at then-current professional services rates, except where such charges are prohib…”
$
SURFACE 06
Tier Differences
HubSpot AI
MED⚠ CAUTIONHIGH
—
“ 2.5 Downgrades. You are not permitted to downgrade your Subscription Service during your Current Term. You may downgrade your Subscription Services at your next renewal date upon completion of a new Order Form.”
Napkin AI
MED
—
No citation available