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SIDE-BY-SIDE · 2 OF 3
Two platforms.
Same questions.
HubSpot AI
MARKETING / CONTENT
PROMPT
HubSpot customers own all CRM data, content, and prompts. HubSpot AI processes customer data to generate marketing and sales content.
OUTPUT
Customers own all AI-generated content, emails, and marketing materials. HubSpot does not assert IP over generated outputs.
TRAINING
HubSpot may use Customer Data to train AI models. Users can opt out via account settings. Opting out does not prevent use of HubSpot AI features.
COMMERCIAL
Commercial use is fully permitted. HubSpot AI features are integrated into the HubSpot marketing and CRM platform for commercial use.
124 verified findings across the displayed surfaces.
Leonardo.AI
IMAGE / VIDEO / AUDIO GENERATION
PROMPT
Users retain ownership of prompts. Leonardo's ToS grants Leonardo a worldwide, royalty-free, sublicensable license to use, reproduce, and display user prompts and generated images.
OUTPUT
Users own outputs generated on paid plans. Free plan outputs are licensed under Creative Commons and restricted for commercial use.
TRAINING
Leonardo may use community-generated images and prompts to train and fine-tune its AI models, particularly images shared to the community feed.
COMMERCIAL
Commercial use requires a paid subscription. Paid plan outputs can be used commercially subject to content policy restrictions.
162 verified findings across the displayed surfaces.
Empty Comparison Slot
AIRIN SUMMARY
HubSpot AI carries highly permissive license terms; Leonardo.AI carries highly permissive license terms.FOR ENTERPRISE: HUBSPOT AI NOT RECOMMENDED · LEONARDO.AI NOT RECOMMENDED
↳ Compliance surfaces · side by side
⚡ INTERACTIVE RISK COMPARISON HEATMAP
| RISK SURFACE | HUBSPOT AI | LEONARDO.AI |
|---|---|---|
| PPrompt Ownership | ||
| OOutput Ownership | ||
| TModel Training | ||
| CCommercial Use | ||
| DData Privacy | ||
| $Tier Differences |
* Click any cell in the heatmap matrix to scroll directly to its verbatim policy citations below.
📂 Intellectual Property & Model Training
P
SURFACE 01
Prompt Ownership
HubSpot AI
LOW⚠ CAUTIONHIGH
HubSpot customers own all CRM data, content, and prompts. HubSpot AI processes customer data to generate marketing and sales content.
“ 6.1 Ownership. This is an agreement for access to and use of the Subscription Service, and you are not granted a license to any software by this Agreement. We retain all intellectual property rights to the HubSpot Content, the Subscription Service, the Consulting Services, and a…”
Leonardo.AI
MEDHIGH
Users retain ownership of prompts. Leonardo's ToS grants Leonardo a worldwide, royalty-free, sublicensable license to use, reproduce, and display user prompts and generated images.
“**8.8** If you (if you are an individual) or any of your personnel have any Moral Rights in any material provided, used or prepared in connection with these Terms, you agree to (and will procure that your personnel) consent to our use or infringement of those Moral Rights.”
O
SURFACE 02
Output Ownership
HubSpot AI
MEDHIGH
Customers own all AI-generated content, emails, and marketing materials. HubSpot does not assert IP over generated outputs.
“ "Customer Materials" means all materials that you provide or post, upload, input or submit for public display through the Subscription Service.”
Leonardo.AI
MEDHIGH
Users own outputs generated on paid plans. Free plan outputs are licensed under Creative Commons and restricted for commercial use.
“**8.9** Due to the nature of our technology, and artificial intelligence in general, outputs may not be unique, and other users may receive similar Outputs from the Services. Your ownership above does not extend to other users’ Outputs.”
T
SURFACE 03
Model Training
HubSpot AI
MED⚠ CAUTIONHIGH
HubSpot may use Customer Data to train AI models. Users can opt out via account settings. Opting out does not prevent use of HubSpot AI features.
“ HubSpot Terms Tip: Visit the “ Opt out of HubSpot's machine learning data use ” knowledge base article for more information. For the avoidance of doubt, opting-out of HubSpot AI model training does not prevent you from using HubSpot AI features. 5.3.2 HubSpot Tracking Code and…”
Leonardo.AI
MED⚠ CAUTIONHIGH
Leonardo may use community-generated images and prompts to train and fine-tune its AI models, particularly images shared to the community feed.
“For Service improvement (including analytics and machine learning):** We may analyse your Content and related data in your account to improve the Service, and to train our algorithms, models, and AI products and services using machine learning to develop, improve and provide our…”
By default, user content is used for model training. Opt-out requires a paid subscription and use of the private generation mode — free-tier users have no opt-out.
C
SURFACE 04
Commercial Use
HubSpot AI
MED⚠ CAUTIONHIGH
Commercial use is fully permitted. HubSpot AI features are integrated into the HubSpot marketing and CRM platform for commercial use.
“ (ii) modifications resulting from changes outside of our control, such as a change to applicable law, changes related to Third-Party Products, etc.;”
Leonardo.AI
LOW⚠ CAUTIONHIGH
Commercial use requires a paid subscription. Paid plan outputs can be used commercially subject to content policy restrictions.
“**(f)** Use our Platform in any way that involves service bureau use, outsourcing, renting, reselling, sublicensing, concurrent use of a single user login, or time-sharing;”
📂 Data Privacy & Governance
D
SURFACE 05
Data Privacy
HubSpot AI
MEDHIGH
—
“ Data Processing Agreement (DPA) : This explains how we process your data and includes the EU Standard Contractual Clauses.”
Leonardo.AI
MED⚠ CAUTIONHIGH
—
“We will retain your personal information for as long as your account is active or as needed to provide you with the Service or for as long as we have a valid purpose to do so. In particular, we may retain your information as necessary to comply with our legal obligations, resolve…”
Retention is tied to open-ended criteria including 'valid purpose' and 'enforce our agreements'. Backup copies may be retained indefinitely until deletion is technically possible, with no stated maximum retention period.
$
SURFACE 06
Tier Differences
HubSpot AI
MED⚠ CAUTIONHIGH
—
“ 2.5 Downgrades. You are not permitted to downgrade your Subscription Service during your Current Term. You may downgrade your Subscription Services at your next renewal date upon completion of a new Order Form.”
Leonardo.AI
LOWHIGH
—
“**4.1** Once you have created your Account, you may choose a Subscription. The Subscriptions we offer will be set out on our Platform, including details of each Subscription’s features and limitations, Subscription Fees and Subscription Periods.”