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SIDE-BY-SIDE · 2 OF 3
Two platforms.
Same questions.
AI21 Labs
DEVELOPER / CODING
PROMPT
API customers own all prompts and inputs submitted to AI21 Labs models. AI21 Labs processes inputs to generate text outputs.
OUTPUT
API customers own the outputs generated by AI21 models. AI21 Labs does not assert IP over API outputs.
TRAINING
The AI21 Labs Website ToS grants AI21 a 'worldwide, irrevocable, non-exclusive, royalty-free, perpetual, sublicensable (through multiple tiers), and transferable right and license' to use 'Your Content' for AI21's business. However, the Privacy Policy explicitly states: 'not use data obtained from these APIs to develop, improve, or train any machine learning or AI models beyond the user's own personalized experience.' This API-specific no-training commitment materially limits the broad website ToS license for API customers. The website ToS covers non-commercial personal use of the website; enterprise API governed by separate agreements.
COMMERCIAL
Commercial use is fully permitted for API customers. AI21's Jurassic models and Wordtune are used commercially.
128 verified findings across the displayed surfaces.
HubSpot AI
MARKETING / CONTENT
PROMPT
HubSpot customers own all CRM data, content, and prompts. HubSpot AI processes customer data to generate marketing and sales content.
OUTPUT
Customers own all AI-generated content, emails, and marketing materials. HubSpot does not assert IP over generated outputs.
TRAINING
HubSpot may use Customer Data to train AI models. Users can opt out via account settings. Opting out does not prevent use of HubSpot AI features.
COMMERCIAL
Commercial use is fully permitted. HubSpot AI features are integrated into the HubSpot marketing and CRM platform for commercial use.
124 verified findings across the displayed surfaces.
Empty Comparison Slot
AIRIN SUMMARY
AI21 Labs carries highly permissive license terms; HubSpot AI carries highly permissive license terms.FOR ENTERPRISE: AI21 LABS NOT RECOMMENDED · HUBSPOT AI NOT RECOMMENDED
↳ Compliance surfaces · side by side
⚡ INTERACTIVE RISK COMPARISON HEATMAP
| RISK SURFACE | AI21 LABS | HUBSPOT AI |
|---|---|---|
| PPrompt Ownership | ||
| OOutput Ownership | ||
| TModel Training | ||
| CCommercial Use | ||
| DData Privacy | ||
| $Tier Differences |
* Click any cell in the heatmap matrix to scroll directly to its verbatim policy citations below.
📂 Intellectual Property & Model Training
P
SURFACE 01
Prompt Ownership
AI21 Labs
MEDHIGH
API customers own all prompts and inputs submitted to AI21 Labs models. AI21 Labs processes inputs to generate text outputs.
“ 8.1. Ownership of AI21 Technology . Notwithstanding anything in this Agreement to the contrary, AI21 (and/or its licensors and suppliers, as applicable) is, and shall be, the sole and exclusive owner of all right, title and interest (including without limitation all Intellectual…”
HubSpot AI
LOW⚠ CAUTIONHIGH
HubSpot customers own all CRM data, content, and prompts. HubSpot AI processes customer data to generate marketing and sales content.
“ 6.1 Ownership. This is an agreement for access to and use of the Subscription Service, and you are not granted a license to any software by this Agreement. We retain all intellectual property rights to the HubSpot Content, the Subscription Service, the Consulting Services, and a…”
O
SURFACE 02
Output Ownership
AI21 Labs
MEDHIGH
API customers own the outputs generated by AI21 models. AI21 Labs does not assert IP over API outputs.
“ 4.12. Documentation . Customer shall use the AI21 Solutions and the Output in accordance with the Documentation. For such purposes, the Documentation is hereby incorporated by reference into this Agreement.”
HubSpot AI
MEDHIGH
Customers own all AI-generated content, emails, and marketing materials. HubSpot does not assert IP over generated outputs.
“ "Customer Materials" means all materials that you provide or post, upload, input or submit for public display through the Subscription Service.”
T
SURFACE 03
Model Training
AI21 Labs
MEDHIGH
The AI21 Labs Website ToS grants AI21 a 'worldwide, irrevocable, non-exclusive, royalty-free, perpetual, sublicensable (through multiple tiers), and transferable right and license' to use 'Your Content' for AI21's business. However, the Privacy Policy explicitly states: 'not use data obtained from these APIs to develop, improve, or train any machine learning or AI models beyond the user's own personalized experience.' This API-specific no-training commitment materially limits the broad website ToS license for API customers. The website ToS covers non-commercial personal use of the website; enterprise API governed by separate agreements.
“ 7.8. License to Customer Content and Output . Customer hereby grants to AI21 and its Affiliates a worldwide, non-exclusive, royalty-free, paid-up, sublicensable (to AI21’s data subprocessors, Hosting Providers, as well as to third party service providers engaged by AI21 in…”
HubSpot AI
MED⚠ CAUTIONHIGH
HubSpot may use Customer Data to train AI models. Users can opt out via account settings. Opting out does not prevent use of HubSpot AI features.
“ HubSpot Terms Tip: Visit the “ Opt out of HubSpot's machine learning data use ” knowledge base article for more information. For the avoidance of doubt, opting-out of HubSpot AI model training does not prevent you from using HubSpot AI features. 5.3.2 HubSpot Tracking Code and…”
C
SURFACE 04
Commercial Use
AI21 Labs
MED⚠ CAUTIONHIGH
Commercial use is fully permitted for API customers. AI21's Jurassic models and Wordtune are used commercially.
“ remove, alter, or conceal any copyright, trademark, or other proprietary rights notices displayed on or in any AI21 Technology; ”
HubSpot AI
MED⚠ CAUTIONHIGH
Commercial use is fully permitted. HubSpot AI features are integrated into the HubSpot marketing and CRM platform for commercial use.
“ (ii) modifications resulting from changes outside of our control, such as a change to applicable law, changes related to Third-Party Products, etc.;”
📂 Data Privacy & Governance
D
SURFACE 05
Data Privacy
AI21 Labs
MED⚠ CAUTIONHIGH
Website/consumer: perpetual irrevocable license; personal non-commercial use only. API customers: explicit no-training commitment — data not used to train AI/ML models beyond user's own personalized experience. Enterprise API governed by separate agreement with DPA.
“ Downloading, exfiltrating, copying, or otherwise retaining AI21 Labs data or AI21 Labs client data that does not belong to you;”
HubSpot AI
MEDHIGH
—
“ Data Processing Agreement (DPA) : This explains how we process your data and includes the EU Standard Contractual Clauses.”
$
SURFACE 06
Tier Differences
AI21 Labs
MED⚠ CAUTIONHIGH
Website/consumer: perpetual irrevocable license; personal non-commercial use only. API customers: explicit no-training commitment — data not used to train AI/ML models beyond user's own personalized experience. Enterprise API governed by separate agreement with DPA.
“ 4.5. Subscription Scope . For the avoidance of doubt: (a) the Subscription is subject to the applicable Subscription Scope, and Customer shall not use any technical or other means within, or external to, the AI21 Solution to exceed or circumvent the Subscription Scope, and (b) t…”
HubSpot AI
MED⚠ CAUTIONHIGH
—
“ 2.5 Downgrades. You are not permitted to downgrade your Subscription Service during your Current Term. You may downgrade your Subscription Services at your next renewal date upon completion of a new Order Form.”