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SIDE-BY-SIDE · 2 OF 3
Two platforms.
Same questions.
Ahrefs AI
MARKETING / CONTENT
PROMPT
Users retain full ownership of submitted prompt characters and keywords.
OUTPUT
Outputs are assigned fully to users under standard commercial parameters.
TRAINING
Data is kept secure within tenant spaces. Model training on enterprise work boards is contractually excluded.
COMMERCIAL
Commercial use of all workflow priorities and prioritizations is fully permitted.
348 verified findings across the displayed surfaces.
Perplexity AI
ENTERPRISE SEARCH / PRODUCTIVITY
PROMPT
Users retain ownership of their queries and uploaded content per Perplexity's Terms.
OUTPUT
Perplexity does not claim ownership of AI-generated answers. Output IP status is not explicitly addressed.
TRAINING
Privacy Policy (effective February 5, 2026) states Perplexity uses data 'to improve the Services (including our AI models).' Opt-out is explicitly available in settings. Email/calendar integration data is explicitly excluded from AI training: 'we do not use or disclose Email Service Information to create, train, improve or fine-tune AI models.'
COMMERCIAL
Commercial use governed by plan tier. API use is explicitly commercial-use-permitted.
245 verified findings across the displayed surfaces.
Empty Comparison Slot
AIRIN SUMMARY
Ahrefs AI has moderate defaults; Perplexity AI has moderate defaults.FOR ENTERPRISE: AHREFS AI ENTERPRISE TIER ACCEPTABLE · PERPLEXITY AI ENTERPRISE TIER ACCEPTABLE
↳ Compliance surfaces · side by side
⚡ INTERACTIVE RISK COMPARISON HEATMAP
| RISK SURFACE | AHREFS AI | PERPLEXITY AI |
|---|---|---|
| PPrompt Ownership | ||
| OOutput Ownership | ||
| TModel Training | ||
| CCommercial Use | ||
| DData Privacy | ||
| $Tier Differences |
* Click any cell in the heatmap matrix to scroll directly to its verbatim policy citations below.
📂 Intellectual Property & Model Training
P
SURFACE 01
Prompt Ownership
Ahrefs AI
MED⚠ CAUTIONMED
Users retain full ownership of submitted prompt characters and keywords.
“ (c) is intended to generate output that is substantially similar to works that are subject to third party intellectual property rights, unless you own the necessary rights in such work;”
Perplexity AI
MEDMED
Users retain ownership of their queries and uploaded content per Perplexity's Terms.
“ Your input and output, such as questions, prompts and other content that you input, upload or submit to the Services, and the output that you create, and any collections or pages that you generate using the Services (“ Service Interaction Information ”). Service Interaction Info…”
O
SURFACE 02
Output Ownership
Ahrefs AI
MED⚠ CAUTIONMED
Outputs are assigned fully to users under standard commercial parameters.
“ c) reproducing, duplicating, copying, using or publishing any portion of Content or User Content to an infringing extent under any laws and regulations applicable to you under the Terms.”
Perplexity AI
MEDMED
Perplexity does not claim ownership of AI-generated answers. Output IP status is not explicitly addressed.
“ Information we receive when you choose to link any third-party platforms to your account, such as when you sign into your account through Google or Apple (“ Third Party Platform Information ”) or when you voluntarily link one or more of your health and wellness applications (suc…”
T
SURFACE 03
Model Training
Ahrefs AI
HIGHMED
Data is kept secure within tenant spaces. Model training on enterprise work boards is contractually excluded.
“ 13.2. You agree to our use of a third-party payment processor to process payments made for and in relation to Ahrefs Services. By submitting payment information such as your credit card details to us, you authorise the third-party payment processor to store such information and/…”
Perplexity AI
HIGH⚠ CAUTIONMED
Privacy Policy (effective February 5, 2026) states Perplexity uses data 'to improve the Services (including our AI models).' Opt-out is explicitly available in settings. Email/calendar integration data is explicitly excluded from AI training: 'we do not use or disclose Email Service Information to create, train, improve or fine-tune AI models.'
“In addition to the specific uses described above, we may use most of the above information to provide you with and improve the Services (including our AI models) and to maintain our business relationship, including by enhancing the safety and security of our Services (e.g., troub…”
User data — which includes 'most' categories described above (including Service Interaction Information, i.e., prompts and outputs) — may be used to improve AI models. No opt-out mechanism is described here.
C
SURFACE 04
Commercial Use
Ahrefs AI
MED⚠ CAUTIONMED
Commercial use of all workflow priorities and prioritizations is fully permitted.
“ e) modify, copy, prepare derivative works of, decompile, reverse engineer, disassemble, or reduce Ahrefs Services to human-readable form, or attempt to discover the source code or underlying components of models or algorithms of Ahrefs Services (unless legally compelled to by ap…”
Perplexity AI
MED⚠ CAUTIONMED
Commercial use governed by plan tier. API use is explicitly commercial-use-permitted.
“ If we become aware that we have unknowingly collected information about a child under 13 years of age or the relevant minimum age in your jurisdiction, we will make commercially reasonable efforts to delete such information. If you are the parent or guardian of a child under the…”
📂 Data Privacy & Governance
D
SURFACE 05
Data Privacy
Ahrefs AI
HIGHMED
—
“ We have set out below categories of personal information about California residents we have collected, and as applicable disclosed, for a business purpose in the preceding 12 months. The table is followed by a description of the purposes for which we collected personal informati…”
Perplexity AI
HIGH⚠ CAUTIONMED
Standard plan: personal, non-commercial use only. Enterprise terms at perplexity.ai/hub/legal/enterprise-terms-of-service. Email/calendar integration data explicitly excluded from AI model training.
“To the extent the laws in your jurisdiction do not recognize the legal basis of legitimate interest or another legal basis specified above for a particular purpose, you consent to the processing of your personal information for that purpose through using the Services.”
Perplexity uses mere use of the Services as implied consent for processing where 'legitimate interests' is not recognized as a valid legal basis. This is a broad fallback consent mechanism that may not be valid under GDPR or other strict privacy regimes.
$
SURFACE 06
Tier Differences
Ahrefs AI
MEDMED
—
“ 7. Subscription Plans and Payments ”
Perplexity AI
MED⚠ CAUTIONMED
Standard plan: personal, non-commercial use only. Enterprise terms at perplexity.ai/hub/legal/enterprise-terms-of-service. Email/calendar integration data explicitly excluded from AI model training.
“This Privacy Policy does not cover the use of the Perplexity API or Enterprise Pro, where we act solely as a processor, and which are governed by the applicable Terms and Conditions, including the Data Processing Addendum incorporated therein, that you agree to when signing up fo…”
API and Enterprise Pro users have different (and potentially stronger) data-processor protections under a DPA, whereas free/Pro/Max users are governed by this policy which permits broader use of their data.